Giftogram
Digital Marketing Manager
Giftogram, Parsippany, New Jersey, us, 07054
Giftogram is seeking a Digital Marketing Manager!
About Us
Giftogram is a leading digital gift card, employee reward, and disbursement platform. We are a high-energy team of dynamic problem-solvers who love delighting our customers and tackling challenges.
Founded in 2013, we have grown into a top B2B SaaS company for rewards and incentives. Our clients include Fortune 500 leaders, nonprofits, and small and medium-sized businesses. We have quickly expanded our customer base and as we accelerate our growth trajectory, we are seeking a Digital Marketing Manager to join our team.
About the Role
Do you enjoy digging into data? Are you energized by content creation? Giftogram's marketing team is seeking an early-career Digital Marketing Manager.
The Digital Marketing Manager will help develop, implement, and manage Giftogram's digital marketing projects across multiple channels. This role requires a critical thinker with hands-on experience in Google Ads, data organization, email campaigns, content creation, and general marketing operations. You will be instrumental in building lead target lists, optimizing our social media presence, creating and managing blog content, and implementing campaigns through HubSpot.
What You'll DoPlan, execute, and optimize Google Ads campaigns to drive traffic, generate leads, and increase ROICollect, organize, and analyze data to inform marketing strategies and optimize campaignsSet up, execute, and manage email marketing campaigns, including building out emails to announce new features, nurture leads, and drive conversionsDevelop and maintain targeted lead lists through data mining and analysis to ensure marketing efforts reach the ideal audienceBuild and maintain social media profiles, create engaging content, and monitor performance across all platformsWrite and leverage AI tools to manage the production of blog articles, landing pages, and other marketing collateral and content.Collaborate with writers to ensure content aligns with brand messagingUtilize HubSpot for marketing automation, CRM, and reporting to drive efficiency and track performanceImplement and update marketing content on the website, ensuring a seamless user experienceMonitor marketing operations to ensure all processes are efficient and effective, from campaign execution to reportingWork closely with cross-functional teams, including sales, design, and product, to ensure alignment on all marketing initiativesWhat You'll Bring
Bachelor's degree in Marketing, Business, Communications, or related field2+ years of experience in digital marketing, with a focus on Google Ads, email marketing, content creation, and data analysisProficiency in HubSpot or similar marketing automation platformsStrong writing skills with experience creating content for various channels, including blogs, landing pages, and social mediaExperience in managing and optimizing paid search campaigns, preferably Google AdsExcellent analytical skills with the ability to interpret data and make data-driven decisionsAbility to manage multiple projects simultaneously in a fast-paced environmentStrong communication skills, both written and verbalExperience with SEO, SEM, and social media marketingKnowledge of web design, AI tools, and development principles is a plusWhat We Offer
Base Salary range: $70,000-$90,000 + discretionary annual performance bonus401k & Company MatchMedical/Dental/Vision InsuranceHybrid work schedule (2 days onsite per week)15 PTO Days + Paid holidays
About Us
Giftogram is a leading digital gift card, employee reward, and disbursement platform. We are a high-energy team of dynamic problem-solvers who love delighting our customers and tackling challenges.
Founded in 2013, we have grown into a top B2B SaaS company for rewards and incentives. Our clients include Fortune 500 leaders, nonprofits, and small and medium-sized businesses. We have quickly expanded our customer base and as we accelerate our growth trajectory, we are seeking a Digital Marketing Manager to join our team.
About the Role
Do you enjoy digging into data? Are you energized by content creation? Giftogram's marketing team is seeking an early-career Digital Marketing Manager.
The Digital Marketing Manager will help develop, implement, and manage Giftogram's digital marketing projects across multiple channels. This role requires a critical thinker with hands-on experience in Google Ads, data organization, email campaigns, content creation, and general marketing operations. You will be instrumental in building lead target lists, optimizing our social media presence, creating and managing blog content, and implementing campaigns through HubSpot.
What You'll DoPlan, execute, and optimize Google Ads campaigns to drive traffic, generate leads, and increase ROICollect, organize, and analyze data to inform marketing strategies and optimize campaignsSet up, execute, and manage email marketing campaigns, including building out emails to announce new features, nurture leads, and drive conversionsDevelop and maintain targeted lead lists through data mining and analysis to ensure marketing efforts reach the ideal audienceBuild and maintain social media profiles, create engaging content, and monitor performance across all platformsWrite and leverage AI tools to manage the production of blog articles, landing pages, and other marketing collateral and content.Collaborate with writers to ensure content aligns with brand messagingUtilize HubSpot for marketing automation, CRM, and reporting to drive efficiency and track performanceImplement and update marketing content on the website, ensuring a seamless user experienceMonitor marketing operations to ensure all processes are efficient and effective, from campaign execution to reportingWork closely with cross-functional teams, including sales, design, and product, to ensure alignment on all marketing initiativesWhat You'll Bring
Bachelor's degree in Marketing, Business, Communications, or related field2+ years of experience in digital marketing, with a focus on Google Ads, email marketing, content creation, and data analysisProficiency in HubSpot or similar marketing automation platformsStrong writing skills with experience creating content for various channels, including blogs, landing pages, and social mediaExperience in managing and optimizing paid search campaigns, preferably Google AdsExcellent analytical skills with the ability to interpret data and make data-driven decisionsAbility to manage multiple projects simultaneously in a fast-paced environmentStrong communication skills, both written and verbalExperience with SEO, SEM, and social media marketingKnowledge of web design, AI tools, and development principles is a plusWhat We Offer
Base Salary range: $70,000-$90,000 + discretionary annual performance bonus401k & Company MatchMedical/Dental/Vision InsuranceHybrid work schedule (2 days onsite per week)15 PTO Days + Paid holidays