Santa Ana Star Casino
ADVERTISING MANAGER
Santa Ana Star Casino, Bernalillo, New Mexico, United States, 87004
Job Summary:
The Advertising Manager, under the direction of the Director of Marketing, is responsible for the strategic creation of advertising and marketing initiatives for the Santa Ana Star Casino Hotel. Responsible for developing and maintaining marketing operational strategies to meet organizational objectives. Evaluate customer research, market conditions, competitor data and coordinates marketing plan changes as needed. Oversees marketing activities as it is related to advertising, community relations, and all entertainment venues.
Job Description
Expectations of Leadership:
Actively support, demonstrate, and promote the company’s core values.Be approachable and engaging with fellow team membersAlways treat individuals with dignity and respect regardless of job position.Demonstrate maturity through exhibiting excellent listening skills.Make educating, inspiring, and motivating your team central to your mission.Responsibilities:
Provide strategic oversight and consultative support to the Director of Marketing; in regard to advertising, and community relations with specific reports and/or presentations.Assist in establishing and executing marketing plans, media plans, and ad campaigns, which details activities to follow during the fiscal year, to focus on meeting organizational objectives and financial goals.Responsible for all marketing and advertising for the property. This includes, but is not limited to the concept, design, and implementation of all media advertising, print advertising, outdoor signage, in-house advertising, promotional collateral pieces, digital placements, display advertising and related marketing.Displays strong leaderships skills to manage and develop team members while achieving company objectives and goals.Guides preparation of marketing activity reports and presents to Director of Marketing.Ensures that all brands and images are portrayed consistently in internal and external communications.Maintains a strong commitment to provide support for the casino’s initiatives, programs, goals and special projects.Displays original thinking and creativity, meets challenges with resourcefulness and develops innovative approaches and ideas.Works closely with the property departments to coordinate marketing programs and enhance communications.Oversees public relations activities to ensure consistent and effective media relations and community awareness.Develop and maintain effective, strong business relationships.Adheres to regulatory, departmental and company policy in an ethical manner.Performs other duties as assigned.Minimum Requirements:
Preference is given to qualified Santa Ana Tribal Members.Bachelor's degree from a four-year college or university. Will substitute experience in lieu of education on a year-by-year basis.Must have one to two years related experience and/or training; equivalent combination of education and experience in advertising.Must have strong writing, grammar, spelling and editing skills.Responsible, detail oriented and ability to multitask.General knowledge of Microsoft Office programs Word, Excel, Outlook, and PowerPoint.General knowledge of various media files, programs and production techniques.Ability to compose correspondence and manage schedules and projects.Requires excellent communication and interpersonal skills to effectively interface and coordinate activities involving team members or guests and work effectively and professionally with employees at all levels of the organization. Must have aptitude for customer service.Ability to work on assignments that are complex in nature while exercising sound judgment in problem resolution.Must be able to work in a team-oriented atmosphere, work independently and handle projects on an individual basis.Must be able to handle high-pressure situations and meet the demands of time constraints.Must work hours as directed by the Director of Marketing and be able to work a flexible schedule, including weekends and holidays, depending on marketing and promotional program needs.A smartphone capable of running company applications and communication systems is required. If a smartphone is not provided by the company, a candidate or employee may be provided a smartphone of the company’s choice, through a payroll deduction program.All employees are required to proficiently use a smartphone for company applications, email, and text.Must be able to obtain and maintain a Pueblo of Santa Ana Gaming and Regulatory Commission key gaming license.Essential Mental Functions:
The essential mental functions described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Maintains a strict level of confidentiality regarding company information.Must have strong verbal and written communication skills including the ability to give a professional and effective presentation and write complex reports.Strong numerical or statistical aptitude.Strong mathematical skills.Strong organizational skills.Proven ability to provide outstanding customer service.Must have excellent problem-solving abilities.Must be a detail oriented, organized individual with the ability to multitask.Must be able to deal with stressful situations in a professional manner.Must be a Team Player.Proven ability to handle conflict situations.Essential Physical Functions:
The essential physical functions described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of the position, the employee is frequently required to stand, walk, turn, use hands and fingers to handle and feel, reach with hands and arms, talk and hear.Ability to use electronic equipment including computers, smart phones and calculators.Must be able to work various hours including weekends and holidays.Must present self in a well-groomed, professional appearance.The employee must be able to lift up to 25 pounds.Must be able to work at a fast pace.Must be able to handle stress effectively.Must be able to maneuver around the office and the facility as needed to collect and distribute all necessary documents.Must be able to work in a fast-paced environment.Must be able to sit for long durations of time.Physical ability to safely perform the essential job functions of the position.Equipment Used:
Smartphones, computers, laptop computers, and other traditional office equipment as required.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Employee’s duties are performed indoors in a climate-controlled non-smoking environment.
The Advertising Manager, under the direction of the Director of Marketing, is responsible for the strategic creation of advertising and marketing initiatives for the Santa Ana Star Casino Hotel. Responsible for developing and maintaining marketing operational strategies to meet organizational objectives. Evaluate customer research, market conditions, competitor data and coordinates marketing plan changes as needed. Oversees marketing activities as it is related to advertising, community relations, and all entertainment venues.
Job Description
Expectations of Leadership:
Actively support, demonstrate, and promote the company’s core values.Be approachable and engaging with fellow team membersAlways treat individuals with dignity and respect regardless of job position.Demonstrate maturity through exhibiting excellent listening skills.Make educating, inspiring, and motivating your team central to your mission.Responsibilities:
Provide strategic oversight and consultative support to the Director of Marketing; in regard to advertising, and community relations with specific reports and/or presentations.Assist in establishing and executing marketing plans, media plans, and ad campaigns, which details activities to follow during the fiscal year, to focus on meeting organizational objectives and financial goals.Responsible for all marketing and advertising for the property. This includes, but is not limited to the concept, design, and implementation of all media advertising, print advertising, outdoor signage, in-house advertising, promotional collateral pieces, digital placements, display advertising and related marketing.Displays strong leaderships skills to manage and develop team members while achieving company objectives and goals.Guides preparation of marketing activity reports and presents to Director of Marketing.Ensures that all brands and images are portrayed consistently in internal and external communications.Maintains a strong commitment to provide support for the casino’s initiatives, programs, goals and special projects.Displays original thinking and creativity, meets challenges with resourcefulness and develops innovative approaches and ideas.Works closely with the property departments to coordinate marketing programs and enhance communications.Oversees public relations activities to ensure consistent and effective media relations and community awareness.Develop and maintain effective, strong business relationships.Adheres to regulatory, departmental and company policy in an ethical manner.Performs other duties as assigned.Minimum Requirements:
Preference is given to qualified Santa Ana Tribal Members.Bachelor's degree from a four-year college or university. Will substitute experience in lieu of education on a year-by-year basis.Must have one to two years related experience and/or training; equivalent combination of education and experience in advertising.Must have strong writing, grammar, spelling and editing skills.Responsible, detail oriented and ability to multitask.General knowledge of Microsoft Office programs Word, Excel, Outlook, and PowerPoint.General knowledge of various media files, programs and production techniques.Ability to compose correspondence and manage schedules and projects.Requires excellent communication and interpersonal skills to effectively interface and coordinate activities involving team members or guests and work effectively and professionally with employees at all levels of the organization. Must have aptitude for customer service.Ability to work on assignments that are complex in nature while exercising sound judgment in problem resolution.Must be able to work in a team-oriented atmosphere, work independently and handle projects on an individual basis.Must be able to handle high-pressure situations and meet the demands of time constraints.Must work hours as directed by the Director of Marketing and be able to work a flexible schedule, including weekends and holidays, depending on marketing and promotional program needs.A smartphone capable of running company applications and communication systems is required. If a smartphone is not provided by the company, a candidate or employee may be provided a smartphone of the company’s choice, through a payroll deduction program.All employees are required to proficiently use a smartphone for company applications, email, and text.Must be able to obtain and maintain a Pueblo of Santa Ana Gaming and Regulatory Commission key gaming license.Essential Mental Functions:
The essential mental functions described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Maintains a strict level of confidentiality regarding company information.Must have strong verbal and written communication skills including the ability to give a professional and effective presentation and write complex reports.Strong numerical or statistical aptitude.Strong mathematical skills.Strong organizational skills.Proven ability to provide outstanding customer service.Must have excellent problem-solving abilities.Must be a detail oriented, organized individual with the ability to multitask.Must be able to deal with stressful situations in a professional manner.Must be a Team Player.Proven ability to handle conflict situations.Essential Physical Functions:
The essential physical functions described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of the position, the employee is frequently required to stand, walk, turn, use hands and fingers to handle and feel, reach with hands and arms, talk and hear.Ability to use electronic equipment including computers, smart phones and calculators.Must be able to work various hours including weekends and holidays.Must present self in a well-groomed, professional appearance.The employee must be able to lift up to 25 pounds.Must be able to work at a fast pace.Must be able to handle stress effectively.Must be able to maneuver around the office and the facility as needed to collect and distribute all necessary documents.Must be able to work in a fast-paced environment.Must be able to sit for long durations of time.Physical ability to safely perform the essential job functions of the position.Equipment Used:
Smartphones, computers, laptop computers, and other traditional office equipment as required.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Employee’s duties are performed indoors in a climate-controlled non-smoking environment.