ICBD Holdings LLC
Director of Marketing
ICBD Holdings LLC, Fort Lauderdale, Florida, us, 33336
Description
Director of Marketing-ABA Centers of America
Fort Lauderdale, FL
About ABA Centers of America
ABA Centers of America is a healthcare innovator experiencing steady growth while revolutionizing the autism care field. We provide ABA (Applied Behavior Analysis) therapy and diagnostic services to our clients and families in our centers, in homes, and in the community. Our teams also support a small group of affiliated addiction treatment centers and related companies.
Listed by Inc. magazine as the 5th fastest-growing private company in the U.S., we are focused on opening new clinics and remaining self-funded without private equity investment. We're also named in Inc.'s Best in Business list for "Health Services," honoring companies that have made an extraordinary impact in their fields and on society.
We are currently in 10 states with over 30 clinical service areas, and our roadmap will bring us to more than 50 clinical service areas over the next 12-24 months. We have the resources and talent usually found at a more mature organization, including fully staffed teams to support marketing, IT, accounting, and clinic growth.
Leadership Opportunity
Are you a senior-level marketing leader looking for an amazing opportunity to lead, innovate, and maximize your talents the way you've always known you could? We're looking for an action-oriented player-coach with a talent for storytelling who can manage projects as well as get down in the details. Join our internal marketing services agency and help us create magical marketing communications and opportunities.
Reporting to the CMO, the Director of Marketing is a marketing generalist with experience across various marketing sub-functions. She/he is capable of managing our internal marketing services agency and driving the brand's growth through innovative marketing strategies. The successful candidate will play a crucial role in enhancing our market presence, engaging with our communities, and supporting our mission to provide outstanding autism-care services.
Why You'll Love This JobFreedom to be creative and see your best ideas brought to life, given purpose, and executed professionallyWork with seasoned, professional marketing teams operating smoothly within the corporate cultureEnjoy a meaningful career path in a mission-driven organization dedicated to the autism communityOpportunities for professional growth and leadership development within a dynamic and supportive environmentBe part of a respected team that brings energy, creativity, and fun to the entire organizationOur department philosophy is, "We make it happen!"How You Will Succeed
with
Us
Strategically lead projects for our internal marketing services agency to drive brand awareness, engagement, and business growthBe a hands-on player-coach with the ability to lead team members and jump in and write content/develop a presentationForge and maintain partnerships with other department leaders, continually seeking ways for Marketing to add to company projects where appropriateParticipate in meetings and initiatives related to company and clinic growth and developmentLead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processesPartner with the Events team and clinic operations on event planning, resources, and creative productionOversee critical marketing functions, including market research, communications, and planningUse data-driven methods to identify changes in the competitive environment and enable responsive marketing activitiesDevelop and implement robust marketing strategies that effectively communicate our mission, services, and impact on the autism communityAnalyze market trends, consumer behavior, and competitive landscape to inform strategic decisions and marketing initiativesRegularly report on marketing performance metrics, offering insights and recommendations to the executive team for continuous improvementWrite key external marketing documentsRequirements
Education/Experience and Other Requirements
Bachelor's or Master's degree in Marketing, Communications, Business Administration, or related field10 years of marketing experience, with a minimum of 5 years in a manager+ level role with a marketing departmentAdvertising or marketing services agency experience managing teams (preferred)Experience across various marketing disciplines, with an emphasis on being able to evaluate and direct the development of high-quality creative in various mediaOutstanding marketing project management experience with expert-level skills in project management tools (ClickUp, Jira, and similar platforms)Healthcare marketing experience is a plus, especially in autism care or the broader behavioral health sectorWorking knowledge of digital marketing strategies, tools, and platforms to be able to partner with Digital Marketing teamMust maintain clean background/drug screeningsExpertise Needed
Marketing expert-level writing skillsExceptional leadership and team-management skills, with a track record of motivating teams to achieve high performanceSense of urgency and high responsiveness to requests/emailsOutstanding communication and interpersonal skills, capable of building relationships with internal teams, external partners, and stakeholders
Director of Marketing-ABA Centers of America
Fort Lauderdale, FL
About ABA Centers of America
ABA Centers of America is a healthcare innovator experiencing steady growth while revolutionizing the autism care field. We provide ABA (Applied Behavior Analysis) therapy and diagnostic services to our clients and families in our centers, in homes, and in the community. Our teams also support a small group of affiliated addiction treatment centers and related companies.
Listed by Inc. magazine as the 5th fastest-growing private company in the U.S., we are focused on opening new clinics and remaining self-funded without private equity investment. We're also named in Inc.'s Best in Business list for "Health Services," honoring companies that have made an extraordinary impact in their fields and on society.
We are currently in 10 states with over 30 clinical service areas, and our roadmap will bring us to more than 50 clinical service areas over the next 12-24 months. We have the resources and talent usually found at a more mature organization, including fully staffed teams to support marketing, IT, accounting, and clinic growth.
Leadership Opportunity
Are you a senior-level marketing leader looking for an amazing opportunity to lead, innovate, and maximize your talents the way you've always known you could? We're looking for an action-oriented player-coach with a talent for storytelling who can manage projects as well as get down in the details. Join our internal marketing services agency and help us create magical marketing communications and opportunities.
Reporting to the CMO, the Director of Marketing is a marketing generalist with experience across various marketing sub-functions. She/he is capable of managing our internal marketing services agency and driving the brand's growth through innovative marketing strategies. The successful candidate will play a crucial role in enhancing our market presence, engaging with our communities, and supporting our mission to provide outstanding autism-care services.
Why You'll Love This JobFreedom to be creative and see your best ideas brought to life, given purpose, and executed professionallyWork with seasoned, professional marketing teams operating smoothly within the corporate cultureEnjoy a meaningful career path in a mission-driven organization dedicated to the autism communityOpportunities for professional growth and leadership development within a dynamic and supportive environmentBe part of a respected team that brings energy, creativity, and fun to the entire organizationOur department philosophy is, "We make it happen!"How You Will Succeed
with
Us
Strategically lead projects for our internal marketing services agency to drive brand awareness, engagement, and business growthBe a hands-on player-coach with the ability to lead team members and jump in and write content/develop a presentationForge and maintain partnerships with other department leaders, continually seeking ways for Marketing to add to company projects where appropriateParticipate in meetings and initiatives related to company and clinic growth and developmentLead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processesPartner with the Events team and clinic operations on event planning, resources, and creative productionOversee critical marketing functions, including market research, communications, and planningUse data-driven methods to identify changes in the competitive environment and enable responsive marketing activitiesDevelop and implement robust marketing strategies that effectively communicate our mission, services, and impact on the autism communityAnalyze market trends, consumer behavior, and competitive landscape to inform strategic decisions and marketing initiativesRegularly report on marketing performance metrics, offering insights and recommendations to the executive team for continuous improvementWrite key external marketing documentsRequirements
Education/Experience and Other Requirements
Bachelor's or Master's degree in Marketing, Communications, Business Administration, or related field10 years of marketing experience, with a minimum of 5 years in a manager+ level role with a marketing departmentAdvertising or marketing services agency experience managing teams (preferred)Experience across various marketing disciplines, with an emphasis on being able to evaluate and direct the development of high-quality creative in various mediaOutstanding marketing project management experience with expert-level skills in project management tools (ClickUp, Jira, and similar platforms)Healthcare marketing experience is a plus, especially in autism care or the broader behavioral health sectorWorking knowledge of digital marketing strategies, tools, and platforms to be able to partner with Digital Marketing teamMust maintain clean background/drug screeningsExpertise Needed
Marketing expert-level writing skillsExceptional leadership and team-management skills, with a track record of motivating teams to achieve high performanceSense of urgency and high responsiveness to requests/emailsOutstanding communication and interpersonal skills, capable of building relationships with internal teams, external partners, and stakeholders