GRAPHICS AND MARKETING COORDINATOR

DescriptionESSENTIAL FUNCTIONS: The following list was developed through a job analysis; however, it is not exhaustive and other duties may be required and assigned. A person with a disability which is covered by the Americans with Disabilities Act (ADA) must be able to perform the essential functions of the job unaided or with the assistance of a reasonable accommodation.ESSENTIAL FUNCTION: General Media Operations. Employee performs duties to support the general media strategy of the AMAG to ensure the organizations message reaches the widest audience. Coordinates project timelines and workflow and serves as creative producer for marketing materials, graphics, and other internal/external communications activities and campaigns. Delivers projects on time and on budget; manages marketing budget. Assists the Development Officer and works with creative teams on defining tasks and project needs. Creates and implements a strategic and measurable marketing plan with the goals of acquiring contacts, tracking and reporting on metrics and analytics, driving attendance, and cultivating membership. Produces regular museum publications and other printed material, including but not limited to the newsletter, invitations, posters, maps, and advertisements. Collaborates on media strategy, including media pitches, hosts press previews and creates and maintains media lists and clip logs. Maintains the AMAG photo library and manages requests from media agencies for on-site photography. Serves on various internal and external committees to ensure AMAG message is accurately presented. Serves on various internal and external committees to ensure AMAG message is accurately presented.ESSENTIAL FUNCTION: Social Media Relations. Employee conducts electronic media efforts to support the organizations media strategy. Contributes digital presence on all AMAG social media platforms. Updates the Museum website with event and programs information. Develops website content and provides regular updates to the website. Develops and implements social networking strategies; acts as community manager for social media channels; monitors topics related to AMAG's programs and activities. Writes and packages articles for presentation to print and online magazines, publications, web sites and social media. Serves as online publicist, maximizing unpaid online media; generates interest in Museum programs and activities through media pitches, email groups, online chat, online forums, and internet press releases.ESSENTIAL FUNCTION: Marketing and Branding. Employee works to ensure the marketing and branding strategy of the AMAG is consistent across all forms of media outlets and platforms. Acts as "brand ambassador" to local, state, national and international media ensuring proper and consistent use of logos and other graphic elements; maintains media/brand kits. Oversees the museum's print and electronic advertising efforts. Develops creative concepts and innovative ideas for advertising and marketing materials and campaigns. Coordinates a content calendar for ensuring the regular and consistent posting of engaging and audience-driving content. Leverages digital efforts to support the Museum's media strategy to generate media coverage online and in print and broadcast to raise AMAG's profile and build awareness of special exhibitions, programs, collections, and academic reputation locally, nationally, and internationally.ESSENTIAL FUNCTION: Exhibit Preparation. Employee participates in exhibit develop and presentation to gain maximum enjoyment and education of the guests and patrons. Develop exhibit design for temporary and permanent gallery spaces. Responsible for graphic production and printing. Designs and produces printed and on-line materials promoting exhibits and programs. Works in close collaboration with Curatorial and Educational departments.NON-ESSENTIAL FUNCTIONS: Assists receptionist with answering telephones during busy periods. Assists Museum staff with routine projects when needed. Performs other job-related duties as required or assigned. Knowledge, Skills and Abilities: ( Can be acquired on the job) Knowledge of City rules, regulations, policies, and procedures. Knowledge of local geography and demographics. Knowledge of public relations processes and techniques. Knowledge of marketing and brand management. Knowledge of photo databases and media tracking software. Knowledge of Photoshop, InDesign, Adobe Illustrator, or other graphic programs. Knowledge in publication design and production. Knowledge of large format printers, specifically the Roland VersaCAMM SP-540i. Knowledge of safety rules including accident causation and prevention. Communication skills to effectively communicate internally and externally, both orally and in writing. Verbal skills to effectively communicate with co-workers, supervisors, the general public. Writing skills to develop professional letters, reports, and other materials using correct English, grammar, punctuation, and spelling. Math skills to perform basic mathematical calculations and manage budget. Demonstrated skill in using social media and new technology for media outreach. Proofreading and editing skills in print and electronic media. Ability to work in print, on websites, and corporate intranets. Ability to create innovative concepts within specified budget parameters. Ability to think critically. Ability to execute complex communication strategies. Ability to create competitive and breakthrough strategies and plans as they relate to public relations. Ability to operate standard office equipment. Ability to use computers and office productivity software. Ability to maintain professional attitude. Ability to deal with all contacts in a courteous and patient manner. Ability to handle irate individuals. Ability to handle dynamic situations in a calm and courteous manner. Ability to prioritize work projects and multi-task. Ability to organize files and work projects. Ability to work with little or no supervision. Ability to drive.Minimum Qualifications: Possess a bachelor's degree in communication, marketing, public relations or related field from an accredited college or university or two years' experience combined with education to meet the required knowledge, skills and abilities. Minimum of two (2) years in an office environment dealing with public relations activities. Possess a current and valid driver's license; must be insurable. Ability to work non-standard hours. Ability to travel to exhibitions, conferences, and training. Ability to pass a pre-employment background check.RequirementsIf you are offered a position with the City you will be given instructions for submitting additional pre-employment forms. Applicants tentatively selected for safety sensitive positions will be required to submit to a drug screen prior to appointment. Final appointment to the position is contingent upon a satisfactory drug test result. All new hires will need to provide the following documents:Social Security Card Valid driver's license (or State ID) I-9 documents (acceptable documents) High school diploma or College degree(s)