Technical Product Marketing Manager
ITW, Hatfield, Pennsylvania, United States, 19440
Brooks Instrument, a global manufacturer of flow and pressure measurement and control products for critical applications, and a division of ITW (A Fortune 200 Company) is seeking candidates for a Technical Product Marketing Manager. This position will be based out of our headquarters facility in Hatfield, PA (Suburban Philadelphia). In addition to our Pennsylvania operations, Brooks maintains manufacturing locations in, Hungary, and Korea. The Company also maintains sales offices throughout the world. Our products are used in laboratory and process applications in end markets such as: life sciences, chemicals, semiconductor, analytical instruments, nuclear, and solar cells.
Basic Function
To enhance Brooks' market participation, sales and profitability for the assigned mass flow measurement & control instrumentation products by managing the basic marketing mix (Product, price, promotion and distribution).
Essential Duties and Responsibilities
Monitor and assess customer's expectations for products and services.
Identify and understand emerging applications for Brooks' products.
Translate customers’ needs into specifications for Brooks’ products and services.
Make data driven decisions.
Support customer escalations.
Manage projects. Work closely with engineering, operations, and quality to bring to market products and services that meet customer’s requirements.
Monitor the competitive environment. Identify threats and opportunities and be proactive in addressing those.
Give feedback where required on key features that Brooks’ may want to focus on to retain or gain market share.
Implement pricing strategies to maximize Brooks' opportunities for penetration and profit.
Perform profit analysis for current and proposed products.
Manage product cost position by product feature assessment and segmentation, portfolio rationalization, basic product design and process cost reduction.
Work with marketing communications to implement promotions, target communications, internet, and social media strategies in support of the product, portfolio, and market strategies.
Develop sales support/literature, web content, and training materials to enhance effectiveness of all selling activities.
Travel (
Basic Function
To enhance Brooks' market participation, sales and profitability for the assigned mass flow measurement & control instrumentation products by managing the basic marketing mix (Product, price, promotion and distribution).
Essential Duties and Responsibilities
Monitor and assess customer's expectations for products and services.
Identify and understand emerging applications for Brooks' products.
Translate customers’ needs into specifications for Brooks’ products and services.
Make data driven decisions.
Support customer escalations.
Manage projects. Work closely with engineering, operations, and quality to bring to market products and services that meet customer’s requirements.
Monitor the competitive environment. Identify threats and opportunities and be proactive in addressing those.
Give feedback where required on key features that Brooks’ may want to focus on to retain or gain market share.
Implement pricing strategies to maximize Brooks' opportunities for penetration and profit.
Perform profit analysis for current and proposed products.
Manage product cost position by product feature assessment and segmentation, portfolio rationalization, basic product design and process cost reduction.
Work with marketing communications to implement promotions, target communications, internet, and social media strategies in support of the product, portfolio, and market strategies.
Develop sales support/literature, web content, and training materials to enhance effectiveness of all selling activities.
Travel (