Intuitive Digital
Senior Digital Strategist & Paid Media Team Lead
Intuitive Digital, New York, New York, United States,
**This position is Remote eligible. All applicants must be authorized to work AND live in the United States. Intuitive Digital cannot sponsor**Intuitive Digital is an inclusive, equal opportunity, values-based, B Corp-certified digital marketing agency based in Portland, Oregon, that is fully remote. We have team members throughout the United States, working remotely from their home offices.We are not your typical agency. We believe in a healthy work-life balance and supporting our team members to become the best versions of themselves. If you enjoy making a difference in businesses of all shapes and sizes, then we would love to hear from you. We believe in using digital marketing tools to help other values-based organizations grow.Position Reports to:
VP of Partner ServicesPositions That Report to You:
Digital Strategists, Sr Digital StrategistsSalary:
$75,000 - $85,000 annuallyJob Objective:The Senior Digital Strategist and Paid Media Team Manager leads our Paid Media efforts, and oversees the Digital Analysts and Strategists on their team. They drive strategy and optimize paid media campaigns over multiple platforms to achieve partner goals. They are able to understand how Paid Media fits into a larger marketing strategy and understands other digital marketing channels. They are responsible for staying up-to-date on Paid Media trends as well as following, creating, and implementing processes to improve efficiency and performance of accounts. They provide training and coaching to their team members and other staff and are an exemplary leader.What You'll Do:Oversee management and professional development of Paid Media team.Train and coach team members on Paid Media strategies and implementation. Be the last line of defense for all client deliverables and strategies.Develop holistic Paid Media strategies for a variety of B2B and B2C businesses in consideration of the client goals.Create and optimize search, display, shopping, paid social, and video campaign types to support client initiatives and flights.Daily management of Paid Media accounts, including budget and bid management, ad copy testing, landing page optimization, creative direction, platform recommendations, and audience testing, etc.Partnering and communicating with cross-functional teams to develop and implement integrated digital marketing strategies.Provide expert-level insights from data analytics and reporting.Participate in client-facing meetings to discuss strategy and present reports as needed.Secondary or Support Duties:Assist Sales with new business development and service changes as necessary.Write industry-related blogs for Intuitive’s blog.Participate in company planning and strategy.Communicate frequently and openly with manager on problems, successes, partner concerns, etc. There should be no surprises.RequirementsQualifications:3-5+ years of Paid Media experience – agency experience is a plus.3-5+ years of Management Experience – involving, coaching, mentoring, and critiquing direct reports.Expert-level skills with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, Pinterest Ads, and programmatic advertising.TikTok, Snapchat, CTV, or audio experience is a plus.Expert-level skills with Google Merchant Center, Google Shopping, Product Feed Management, Shopify, E-Commerce Integration, Social Media E-commerce.Proven track record of optimizing large and small-scale campaigns for lead gen and eComm accounts.Extensive experience with Google Analytics 4, Google Tag Manager, and third-party SEM tools.Ads, Proficient with Google Apps for Business and Microsoft Office Suite.Physical Demands:Ability to sit for long periods of time.Ability to perform repetitive hand movements for long periods of time.BenefitsComprehensive Healthcare Insurance including Dental, Vision and FSAUnlimited PTO (required min 3 weeks off a year)401k with Company MatchLife and AD&D InsuranceAt-home Internet StipendFlexible SchedulesProfessional Development BudgetsVolunteer/Philanthropic Paid Time OffPaid HolidaysHome Office EquipmentCredits for Coworking SpacesPaid Sabbatical (every 5 years)
VP of Partner ServicesPositions That Report to You:
Digital Strategists, Sr Digital StrategistsSalary:
$75,000 - $85,000 annuallyJob Objective:The Senior Digital Strategist and Paid Media Team Manager leads our Paid Media efforts, and oversees the Digital Analysts and Strategists on their team. They drive strategy and optimize paid media campaigns over multiple platforms to achieve partner goals. They are able to understand how Paid Media fits into a larger marketing strategy and understands other digital marketing channels. They are responsible for staying up-to-date on Paid Media trends as well as following, creating, and implementing processes to improve efficiency and performance of accounts. They provide training and coaching to their team members and other staff and are an exemplary leader.What You'll Do:Oversee management and professional development of Paid Media team.Train and coach team members on Paid Media strategies and implementation. Be the last line of defense for all client deliverables and strategies.Develop holistic Paid Media strategies for a variety of B2B and B2C businesses in consideration of the client goals.Create and optimize search, display, shopping, paid social, and video campaign types to support client initiatives and flights.Daily management of Paid Media accounts, including budget and bid management, ad copy testing, landing page optimization, creative direction, platform recommendations, and audience testing, etc.Partnering and communicating with cross-functional teams to develop and implement integrated digital marketing strategies.Provide expert-level insights from data analytics and reporting.Participate in client-facing meetings to discuss strategy and present reports as needed.Secondary or Support Duties:Assist Sales with new business development and service changes as necessary.Write industry-related blogs for Intuitive’s blog.Participate in company planning and strategy.Communicate frequently and openly with manager on problems, successes, partner concerns, etc. There should be no surprises.RequirementsQualifications:3-5+ years of Paid Media experience – agency experience is a plus.3-5+ years of Management Experience – involving, coaching, mentoring, and critiquing direct reports.Expert-level skills with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, Pinterest Ads, and programmatic advertising.TikTok, Snapchat, CTV, or audio experience is a plus.Expert-level skills with Google Merchant Center, Google Shopping, Product Feed Management, Shopify, E-Commerce Integration, Social Media E-commerce.Proven track record of optimizing large and small-scale campaigns for lead gen and eComm accounts.Extensive experience with Google Analytics 4, Google Tag Manager, and third-party SEM tools.Ads, Proficient with Google Apps for Business and Microsoft Office Suite.Physical Demands:Ability to sit for long periods of time.Ability to perform repetitive hand movements for long periods of time.BenefitsComprehensive Healthcare Insurance including Dental, Vision and FSAUnlimited PTO (required min 3 weeks off a year)401k with Company MatchLife and AD&D InsuranceAt-home Internet StipendFlexible SchedulesProfessional Development BudgetsVolunteer/Philanthropic Paid Time OffPaid HolidaysHome Office EquipmentCredits for Coworking SpacesPaid Sabbatical (every 5 years)