Publicis Groupe
SVP, Media Director, Digital & Linear Investment
Publicis Groupe, New York, New York, us, 10261
Company Description
As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It's in our DNA. We're powered by the strength of our innovative, driven, and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world's leading marketers.
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.
Job Description
The SVP, Director of Linear & Digital Investment oversees investment, activation, and portfolio management across all digital media channels for designated client(s). They provide consistent leadership by bringing new ideas, innovation, and opportunities to the client regularly. The ideal candidate will have extensive experience within the programmatic space with previous experience working hands-on-key within a major programmatic DSP.
The SVP, Director develops go to market investment strategy, recommendation, and POV's while providing effective leadership of negotiations and creating strong vendor relationships, acting as the day to day investment lead for their designated account(s).
Role Objectives:
Own client relationship and education relating to media investment across all channels
Provide counsel on marketplace trends and investment expertise for clients and client teams. Be a thought leader in alternative buying models and integrated projects.
Maintain, develop and grow relationships with appropriate client level contacts
Inject ideas, innovation and leading industry developments into every assignment, including day-to-day client communications
Consistently drive the use of analytics to inform/validate investment strategies, tactical planning and on-going optimizations across all media
Collaborate with all partner agencies on your LOB, but also internally across all LOBs
Strategically develop campaigns across the funnel to align with clients strategic goals and KPIs
Manage negotiation and implementation of added value inventory, research partnerships, and custom sponsorship elements when applicable
Strong and proven ability to trouble-shoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with strategy directors to appropriately communicate issues with clients
Consistently drive the use of analytics to inform/validate investment strategies, tactical planning and on-going optimizations across all media
Qualifications
Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
12+ years of digital media buying experience, with progressive levels of responsibility, across all platforms: display, search, mobile, programmatic, and paid social
Expert knowledge of Programmatic
Previous team management experience with progressive leadership responsibilities
Excellent negotiation skills and understanding of how to add incremental value without compromising communication needs
Excellent written and verbal communication skills
Ability to package, merchandise, and sell in concepts and new opportunities.
Strategic thinking, ability to see the bigger picture
Problem-solver with strong project management experience
Self-starter with ability to work independently and in a collaborative team setting
Strong technical proficiency in Microsoft Office Suite
Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $167,000- $273,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/27/2024.
#LI-HYBRID
24-10208
As the Human Experience Company, we are a global media agency that believes in the alchemy of people and technology to create experiences people love and actions brands need. It's in our DNA. We're powered by the strength of our innovative, driven, and intelligent people who are deeply passionate about achieving best-in-class results on behalf of our clients –some of the world's leading marketers.
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.
Job Description
The SVP, Director of Linear & Digital Investment oversees investment, activation, and portfolio management across all digital media channels for designated client(s). They provide consistent leadership by bringing new ideas, innovation, and opportunities to the client regularly. The ideal candidate will have extensive experience within the programmatic space with previous experience working hands-on-key within a major programmatic DSP.
The SVP, Director develops go to market investment strategy, recommendation, and POV's while providing effective leadership of negotiations and creating strong vendor relationships, acting as the day to day investment lead for their designated account(s).
Role Objectives:
Own client relationship and education relating to media investment across all channels
Provide counsel on marketplace trends and investment expertise for clients and client teams. Be a thought leader in alternative buying models and integrated projects.
Maintain, develop and grow relationships with appropriate client level contacts
Inject ideas, innovation and leading industry developments into every assignment, including day-to-day client communications
Consistently drive the use of analytics to inform/validate investment strategies, tactical planning and on-going optimizations across all media
Collaborate with all partner agencies on your LOB, but also internally across all LOBs
Strategically develop campaigns across the funnel to align with clients strategic goals and KPIs
Manage negotiation and implementation of added value inventory, research partnerships, and custom sponsorship elements when applicable
Strong and proven ability to trouble-shoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with strategy directors to appropriately communicate issues with clients
Consistently drive the use of analytics to inform/validate investment strategies, tactical planning and on-going optimizations across all media
Qualifications
Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
12+ years of digital media buying experience, with progressive levels of responsibility, across all platforms: display, search, mobile, programmatic, and paid social
Expert knowledge of Programmatic
Previous team management experience with progressive leadership responsibilities
Excellent negotiation skills and understanding of how to add incremental value without compromising communication needs
Excellent written and verbal communication skills
Ability to package, merchandise, and sell in concepts and new opportunities.
Strategic thinking, ability to see the bigger picture
Problem-solver with strong project management experience
Self-starter with ability to work independently and in a collaborative team setting
Strong technical proficiency in Microsoft Office Suite
Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $167,000- $273,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/27/2024.
#LI-HYBRID
24-10208