Advertising Technology Strategist (C13, VP)

The US Personal Banking organization is a leader in the financial services industry. With a pre-eminent global brand and distribution, Citi delivers industry-leading products, advanced services and payment systems that address clients evolving needs. Integral to Citis success is the introduction of innovative products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to thrive in a dynamic organization.The Media team at Citi is a critical area of focus and growth for the Citi Marketing organization. The group is tasked with transforming our media capabilities, digital investment, and measurement strategies. The team works in close partnership with US and Global Digital, Analytics, Acquisitions, Brand, Advertising, Sponsorship, Entertainment and Product Management teams.The Advertising Technology strategist is an experienced individual focused on tech stack optimization, simplification of media tactics, and analyzing quality metrics that protect Citis brand while driving business outcomes. This role is instrumental to Citis media transformation strategy and reports into the Lead of Media Transformation and AdTech within Citis media organization.Expect to work not only on transforming Citis approach to media, but also transforming the larger ecosystem through best-in-class strategic technology partnerships that futureproof the industry in preparation for a privacy-first, opt-in advertising experience.Advertising Technology StrategistKey responsibilities:Develop and execute Citis future-proof platform capabilities strategy by identifying best-in-class platforms for media management activities included, but not limited to, buying, optimization, and measurementSupport the strategy and growth of the programmatic roadmap that outlines test and learn opportunities within: Brand Safety, DSP Strategy, SSP Strategy, Dynamic Creative Optimization (DCO), and Identity based activationManage programmatic vendor relationships to grow strategic partnerships through regular partner brainstorming and feedback opportunities that put Citi at the forefront of defining the programmatic landscapeProvide analytical support across deep programmatic metrics including but not limited to: supply path optimization, attention data, sustainability metrics, and media quality metrics.Oversee agency programmatic strategy and operationsManage and optimize Citis programmatic playbook across DSP and supply setup including investment focus for PG, PMP, and Open exchange buyingShow an understanding of clean room capabilities and partner with MarTech and Data Management teams in defining Citis approach to clean rooms and consolidation within existing measurement technologyDetermine AdTech contracting process for transparency, control, and preferred ratesCommunicate with Citi legal teams to receive approval of new and emerging technology utilizationBe able to simplify programmatic technology and vernacular across multiple groups within Citi to educate on the digital ecosystemResponsible for supporting storytelling and the ad tech vision to multiple levels of leadership across various organizations with ability to pivot communication strategies based off audience.Qualifications6-10 years of proven experience within programmatic media, whether client side, publisher side or agency sideExpertise in AdTech and MarTech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions, etc)6+ years of hands-on programmatic media buying experienceProven experience managing brand safety data and ability to demonstrate role of brand safety in media buying practicesTechnical aptitude with demonstrated knowledge around data flows, tagging, implementation, and platform interactionsAbility to articulate a post-cookie vision for media and the steps advertisers must take to prepare with proven examples of milestones already reachedStrong analytical skillset comfortable working with large sets of dataMust be able to analyze large sets of data and pull out detailed information that support the goals of the Citi AdTech vision.Expert storyteller. Must be able to take complicated and technical components of the stack and break it down into a digestible narrative and sell-through ideas to multiple levels of leadershipExperience working with legal on contract negotiation process for AdTech platformsMust be process oriented and organizedDelivery of high-quality work in a fast paced and dynamic environmentEffective team player with proven ability to manage multiple projects simultaneouslyExcellent attention to detail, organization skills and strong presentation skillsFinancial services experience a plusExperience with financial services legal and compliance process a plusExperience in successfully influencing others and navigating complex and highly-matrixed organizationsBachelors degree. Advanced degree preferred------------------------------------------------------Job Family Group:Marketing

------------------------------------------------------Job Family:Advertising, Branding and Media

------------------------------------------------------Time Type:Full time

------------------------------------------------------Primary Location:New York New York United States

------------------------------------------------------Primary Location Full Time Salary Range:$116,880.00 - $175,320.00In addition to salary, Citis offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.------------------------------------------------------Anticipated Posting Close Date:Jul 29, 2024

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