LifeMD
Media Buyer, Digital
LifeMD, New York, New York, us, 10261
About us
LifeMD is headquartered in NYC and is a leading provider of virtual primary care. LifeMD offers telemedicine, laboratory and pharmacy services, and specialized treatment across more than 200 conditions, including primary care, men's health, women's health, allergy & asthma, and dermatology. Leveraging a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, and a US-based patient care center, LifeMD is elevating healthcare by increasing access to top-notch and affordable care. LifeMD is currently in the midst of immense growth and was recently ranked #166 in the 2023 Deloitte Fast 500.
About the role
Life MD is looking for an experienced digital media buyer with the passion and know-how to drive user acquisition for our internal brands. The ideal candidate will have a proven track record of spending $5k - $20k/day while adhering to strict performance metrics (CPA, CPL) and leveraging multiple campaign strategies throughout numerous platforms.
ResponsibilitiesBuild, manage, and optimize advertising campaigns for our internal brandsAnalyze data within platforms to provide daily/weekly updates for account managersUtilize data to make optimizations within platformsKeep an organized log of optimizations and historical data to drive strategic changes over the course of campaignsCommunicate with internal team about data analysis, creative requests, timelines, budgetsParticipate and engage in team meetings and account managers, taking detailed notes for next stepsWork closely with design team members to implement thorough creative testing processes and report against resultsRequirements
Bachelor's Degree in Marketing, Business, or similar preferred2+ years full-time, professional experience buying digital media on social media platforms & alikeAd platform certification is preferred (i.e.: Google Ads Certification, FB Blueprint)Ability to allocate daily budgets across multiple platforms to hit KPI'sA true passion & proven track record of developing eye-catching, enticing creative assets to help drive consumer engagement (CTR, CPA) and positive ROIResponsible, self-motivated, and solutions-orientedExcellent verbal and written communication skillsKnowledge of programmatic is a bonusMust be willing to work in office (NYC, Midtown)Benefits
Salary Range: $85,000-$125,000Health Care Plan (Medical, Dental & Vision)Retirement Plan (401k, IRA)Life Insurance (Basic, Voluntary & AD&D)Unlimited PTO PolicyCommuter BenefitsPaid HolidaysShort Term & Long Term DisabilityTraining & Development
LifeMD is headquartered in NYC and is a leading provider of virtual primary care. LifeMD offers telemedicine, laboratory and pharmacy services, and specialized treatment across more than 200 conditions, including primary care, men's health, women's health, allergy & asthma, and dermatology. Leveraging a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, and a US-based patient care center, LifeMD is elevating healthcare by increasing access to top-notch and affordable care. LifeMD is currently in the midst of immense growth and was recently ranked #166 in the 2023 Deloitte Fast 500.
About the role
Life MD is looking for an experienced digital media buyer with the passion and know-how to drive user acquisition for our internal brands. The ideal candidate will have a proven track record of spending $5k - $20k/day while adhering to strict performance metrics (CPA, CPL) and leveraging multiple campaign strategies throughout numerous platforms.
ResponsibilitiesBuild, manage, and optimize advertising campaigns for our internal brandsAnalyze data within platforms to provide daily/weekly updates for account managersUtilize data to make optimizations within platformsKeep an organized log of optimizations and historical data to drive strategic changes over the course of campaignsCommunicate with internal team about data analysis, creative requests, timelines, budgetsParticipate and engage in team meetings and account managers, taking detailed notes for next stepsWork closely with design team members to implement thorough creative testing processes and report against resultsRequirements
Bachelor's Degree in Marketing, Business, or similar preferred2+ years full-time, professional experience buying digital media on social media platforms & alikeAd platform certification is preferred (i.e.: Google Ads Certification, FB Blueprint)Ability to allocate daily budgets across multiple platforms to hit KPI'sA true passion & proven track record of developing eye-catching, enticing creative assets to help drive consumer engagement (CTR, CPA) and positive ROIResponsible, self-motivated, and solutions-orientedExcellent verbal and written communication skillsKnowledge of programmatic is a bonusMust be willing to work in office (NYC, Midtown)Benefits
Salary Range: $85,000-$125,000Health Care Plan (Medical, Dental & Vision)Retirement Plan (401k, IRA)Life Insurance (Basic, Voluntary & AD&D)Unlimited PTO PolicyCommuter BenefitsPaid HolidaysShort Term & Long Term DisabilityTraining & Development