Carmeuse
Sr. Marketing Specialist
Carmeuse, Dayton, Ohio, United States, 45444
Job Description
Duties & Responsibilities
Demand GenerationDevelop & deliver multi-channel marketing campaigns designed to identify & engage high potential targets in key geographic & vertical markets to develop a pipeline of high potential leadsSupport website optimization aligned with digital strategies to drive traffic & click thru activities, own new content creation to continue to add value to our user communityAct as project manager on multiple projects simultaneously to ensure deadlines and objectives are met, track and measure ROI, provide regular updates and recommend adjustments as neededContent & Value Story Creation
Manage and create social media content, including targeted sponsored adsWork cross-functionally with Innovation Center, sales, and customers to continuously produce value story materials such as case studies, presentations, customer testimonials, and videosMarket Development
Conduct market research to better understand market landscape, emerging trends, opportunities and risksManage promotional items including customer giveawaysLearning & Development
Develop an in-depth understanding of our solutions, markets and customersUnderstand the value chain to create targeted, multi-faceted campaigns with a compelling message that speaks to each point in the value chainAttend approved customer visits, events & tradeshows to better understand customer needsLearn & embrace our selling process and CRM (Salesforce)Required skills:
3-5 years B2B marketing / market development experience marketing technical products / services to technical buyersA bachelor's degree in marketing, business, or related fieldAbility to gain technical knowledge of products and applicationsExperience in strategy development and executionProven ability to drive lead generation & conversionExperience in market research to better understand market potentialStrong team player than can work cooperatively with others to drive results and goalsAbility to evaluate marketing activities and pivot quickly when neededProficiency in MS Office including Word, Excel, Power Point and Outlook, as well as the Adobe suite of products & Salesforce CRMConsistently demonstrates initiative and a readiness to act on opportunitiesPassionate about continuous learning & growing the businessPrioritizes effectively and is highly organizedExcellent written and verbal communication skillsAbility to travel
Preferred Qualifications:
Construction materials marketing experience a plusExperience with branding a plus
This position has two available openings
Starting Salary- $80,000 - 86,000
About Us
READY TO JOIN A ROCK-SOLID FAMILY?
Carmeuse started out as a small family-run business in Belgium.
Today it's a leading global producer of lime, high calcium limestone and dolomitic stone. Its products are essential to energy producers, environmental services, construction and manufacturing.
With over 90 production facilities spread across almost every continent, and over 4,500 employees working at Carmeuse every day, the company's most treasured resources are its people.
Carmeuse is dedicated to maintaining a workplace that fosters equal opportunity and creates a diverse and inclusive work environment. All qualified applicants will be considered for employment regardless of race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity. If you require particular assistance with any part of the application or hiring process due to a disability, you can submit your request by sending an email to hrsupport@carmeuse.com. This option is reserved for people requiring adaptation due to a disability. The information received will be processed by Carmeuse and then directed to a local recruiter who will provide assistance to ensure the proper consideration of the application or hiring process.
About the Team
As a member of the Carmeuse Group, Mintek Resources, Inc. has provided solutions to the Environmental, Construction, Agricultural, Oil & Gas, Waste Water Treatment, Industrial markets & more, sincer 1994. Our solutions are economical reagents that assist with drying, modifying, stabilizing, neutralizing, and fixating soils, sediments, waste streams, & Contaminants. We are your one-stop shop for Calciment, quicklime, bed ash, fly ash, cement, hydrate lime, & more!
Mintek is dedicated to maintaining a workplace that fosters equal opportunity and creates a diverse and inclusive work environment. All qualified applicants will be considered for employment regardless of race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity. If you require particular assistance with any part of the application or hiring process due to a disability, you can submit your request by sending an email to hrsupport@carmeuse.com. This option is reserved for people requiring adaptation due to a disability. The information received will be processed by Carmeuse and then directed to a local recruiter who will provide assistance to ensure the proper consideration of the application or hiring process.
Duties & Responsibilities
Demand GenerationDevelop & deliver multi-channel marketing campaigns designed to identify & engage high potential targets in key geographic & vertical markets to develop a pipeline of high potential leadsSupport website optimization aligned with digital strategies to drive traffic & click thru activities, own new content creation to continue to add value to our user communityAct as project manager on multiple projects simultaneously to ensure deadlines and objectives are met, track and measure ROI, provide regular updates and recommend adjustments as neededContent & Value Story Creation
Manage and create social media content, including targeted sponsored adsWork cross-functionally with Innovation Center, sales, and customers to continuously produce value story materials such as case studies, presentations, customer testimonials, and videosMarket Development
Conduct market research to better understand market landscape, emerging trends, opportunities and risksManage promotional items including customer giveawaysLearning & Development
Develop an in-depth understanding of our solutions, markets and customersUnderstand the value chain to create targeted, multi-faceted campaigns with a compelling message that speaks to each point in the value chainAttend approved customer visits, events & tradeshows to better understand customer needsLearn & embrace our selling process and CRM (Salesforce)Required skills:
3-5 years B2B marketing / market development experience marketing technical products / services to technical buyersA bachelor's degree in marketing, business, or related fieldAbility to gain technical knowledge of products and applicationsExperience in strategy development and executionProven ability to drive lead generation & conversionExperience in market research to better understand market potentialStrong team player than can work cooperatively with others to drive results and goalsAbility to evaluate marketing activities and pivot quickly when neededProficiency in MS Office including Word, Excel, Power Point and Outlook, as well as the Adobe suite of products & Salesforce CRMConsistently demonstrates initiative and a readiness to act on opportunitiesPassionate about continuous learning & growing the businessPrioritizes effectively and is highly organizedExcellent written and verbal communication skillsAbility to travel
Preferred Qualifications:
Construction materials marketing experience a plusExperience with branding a plus
This position has two available openings
Starting Salary- $80,000 - 86,000
About Us
READY TO JOIN A ROCK-SOLID FAMILY?
Carmeuse started out as a small family-run business in Belgium.
Today it's a leading global producer of lime, high calcium limestone and dolomitic stone. Its products are essential to energy producers, environmental services, construction and manufacturing.
With over 90 production facilities spread across almost every continent, and over 4,500 employees working at Carmeuse every day, the company's most treasured resources are its people.
Carmeuse is dedicated to maintaining a workplace that fosters equal opportunity and creates a diverse and inclusive work environment. All qualified applicants will be considered for employment regardless of race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity. If you require particular assistance with any part of the application or hiring process due to a disability, you can submit your request by sending an email to hrsupport@carmeuse.com. This option is reserved for people requiring adaptation due to a disability. The information received will be processed by Carmeuse and then directed to a local recruiter who will provide assistance to ensure the proper consideration of the application or hiring process.
About the Team
As a member of the Carmeuse Group, Mintek Resources, Inc. has provided solutions to the Environmental, Construction, Agricultural, Oil & Gas, Waste Water Treatment, Industrial markets & more, sincer 1994. Our solutions are economical reagents that assist with drying, modifying, stabilizing, neutralizing, and fixating soils, sediments, waste streams, & Contaminants. We are your one-stop shop for Calciment, quicklime, bed ash, fly ash, cement, hydrate lime, & more!
Mintek is dedicated to maintaining a workplace that fosters equal opportunity and creates a diverse and inclusive work environment. All qualified applicants will be considered for employment regardless of race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity. If you require particular assistance with any part of the application or hiring process due to a disability, you can submit your request by sending an email to hrsupport@carmeuse.com. This option is reserved for people requiring adaptation due to a disability. The information received will be processed by Carmeuse and then directed to a local recruiter who will provide assistance to ensure the proper consideration of the application or hiring process.