Rocket Mortgage
Director, Marketing Measurement
Rocket Mortgage, Detroit, Michigan, United States, 48228
The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We're united by our culture - a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job - it's about having the opportunity to become the best version of yourself.
The Director of Marketing Measurement will play a pivotal role in data-driven decision-making at Rocket Mortgage ® . This strategic position will oversee the development and implementation of measurement frameworks to evaluate full funnel media campaign performance. Through close collaboration with cross-functional teams, the Director will ensure consistency in measurement and reporting, support stakeholders in the interpretation of campaign results, and enable the optimization of media investments in line with business objectives.
Responsibilities:
Lead and Mentor:
Oversee and develop a team of data analysts, fostering a culture of continuous learning and high performance.Data-Driven Strategy:
Develop and implement a robust measurement framework to track, analyze, and optimize marketing campaigns across various channels.Advanced Analytics:
Utilize advanced analytics techniques and testing methodologies to uncover actionable insights and drive campaign performance.Cross-Functional Collaboration:
Partner with marketing, sales, and product teams to align measurement strategies with business objectives and ensure data-driven decision-making.Reporting and Insights:
Develop standardized reporting processes and dashboards to communicate clear and actionable insights to key stakeholders.Optimization:
Identify opportunities to optimize marketing efforts based on data-driven insights, ensuring maximum ROI.Thought Leadership:
Stay abreast of industry trends and best practices to maintain a cutting-edge measurement strategy.Minimum Qualifications:
Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field; Master's degree preferred.Minimum of 5-7 years of experience in marketing analytics, campaign measurement, or a related field.Proven track record of leading and developing high-performing teams.Proficiency in data analysis and visualization tools such as Excel, SQL, Tableau, Power BI, or similar.Strong understanding of digital marketing channels and metrics (e.g., SEO, SEM, social media, email marketing).Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.Strong leadership and team management abilities.High level of analytical and problem-solving skills.Ability to drive alignment and collaboration across cross-functional teams.Preferred Qualifications:
Experience with marketing automation platforms and CRM systems.Background within the FinTech industry or a related field
What You'll Get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.
About Us
Rocket Mortgage ®
was founded in 1985. Today, we're a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We're known as experts in the mortgage industry, but we're also innovators - we strive to create the best experiences for our clients from beginning to end. And we're not your typical employer. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group. We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members.
Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We offer opportunities to all job seekers including individuals with disabilities and provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law. If you need a reasonable accommodation to assist with your job search, application for employment, or interview, please visit our FAQ page at www.myrocketcareer.com/how-we-hire/faqs/ for details on how to contact our team.
The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.
The Director of Marketing Measurement will play a pivotal role in data-driven decision-making at Rocket Mortgage ® . This strategic position will oversee the development and implementation of measurement frameworks to evaluate full funnel media campaign performance. Through close collaboration with cross-functional teams, the Director will ensure consistency in measurement and reporting, support stakeholders in the interpretation of campaign results, and enable the optimization of media investments in line with business objectives.
Responsibilities:
Lead and Mentor:
Oversee and develop a team of data analysts, fostering a culture of continuous learning and high performance.Data-Driven Strategy:
Develop and implement a robust measurement framework to track, analyze, and optimize marketing campaigns across various channels.Advanced Analytics:
Utilize advanced analytics techniques and testing methodologies to uncover actionable insights and drive campaign performance.Cross-Functional Collaboration:
Partner with marketing, sales, and product teams to align measurement strategies with business objectives and ensure data-driven decision-making.Reporting and Insights:
Develop standardized reporting processes and dashboards to communicate clear and actionable insights to key stakeholders.Optimization:
Identify opportunities to optimize marketing efforts based on data-driven insights, ensuring maximum ROI.Thought Leadership:
Stay abreast of industry trends and best practices to maintain a cutting-edge measurement strategy.Minimum Qualifications:
Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field; Master's degree preferred.Minimum of 5-7 years of experience in marketing analytics, campaign measurement, or a related field.Proven track record of leading and developing high-performing teams.Proficiency in data analysis and visualization tools such as Excel, SQL, Tableau, Power BI, or similar.Strong understanding of digital marketing channels and metrics (e.g., SEO, SEM, social media, email marketing).Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.Strong leadership and team management abilities.High level of analytical and problem-solving skills.Ability to drive alignment and collaboration across cross-functional teams.Preferred Qualifications:
Experience with marketing automation platforms and CRM systems.Background within the FinTech industry or a related field
What You'll Get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.
About Us
Rocket Mortgage ®
was founded in 1985. Today, we're a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We're known as experts in the mortgage industry, but we're also innovators - we strive to create the best experiences for our clients from beginning to end. And we're not your typical employer. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.
This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group. We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members.
Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We offer opportunities to all job seekers including individuals with disabilities and provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law. If you need a reasonable accommodation to assist with your job search, application for employment, or interview, please visit our FAQ page at www.myrocketcareer.com/how-we-hire/faqs/ for details on how to contact our team.
The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.