Vice President Marketing Strategy

Vice President Marketing StrategyAbout the CompanyPremier mortgage servicing & origination companyIndustryFinancial ServicesTypePrivately HeldFounded1994Employees5001-10,000CategoriesReal EstateCreditHome OwnershipFinanceCredit IntermediationInsuranceMoney TransmissionSpecialtiesHome LoansHome Loan ServicingHome Loan RefinanceHome Loan OriginationsMortgagesMortgage ServicingMortgage RefinanceMortgage OriginationsMortgage CalculatorsFixed-Rate LoansConventional LoansAdjustable-Rate LoansFHA LoansFHA Streamline LoansVA LoansVA Interest Rate ReductionRefinance Loan (IRRRL)and Jumbo LoansAbout the RoleThe Company is seeking a Vice President, Customer Marketing Strategy to lead the strategic and operational aspects of its growth marketing initiatives. The successful candidate will be a direct response expert, embodying the company's core values of challenging conventions, championing customers, and being a cheerleader for the team. This role is pivotal in the care and service of both teammates and customers, with a focus on creating and executing major marketing campaigns to enhance lead quality and conversion. The VP will be responsible for the short and long-term financial product strategy, leading marketing and customer segmentation, and multi-channel marketing, particularly in the mortgage sector with an emphasis on originations and customer retention. Applicants for the VP, Customer Marketing Strategy position at the company should have a BA/BS in business or marketing (MBA preferred) and at least 10 years experience in marketing strategy, with a minimum of 5 years in driving marketing or sales leads and/or e-commerce revenue. The role requires a proven track record in deploying successful marketing strategies and tactics, as well as a deep understanding of customer research, segmentation, and the latest digital marketing intelligence tools. The ideal candidate will be a strategic thought leader, a strong team leader, and a mentor, and will have the ability to manage, inspire, and grow a high-performance team. They must be a highly energetic, action-focused individual with a passion for making an impact, and be adept at negotiating, influencing, and collaborating with key decision-makers in a complex, cross-functional environment. The role demands a genuine ambassador for the company's culture, an individual who is self-motivated, accountable, and adaptive, with outstanding communication skills and the ability to thrive in a fast-paced setting.Hiring Manager TitleSVP of MarketingTravel Percent10%FunctionsMarketingStrategy