American Mathematical Society
Director Marketing and Membership
American Mathematical Society, Providence, Rhode Island, us, 02912
POSITION: Director, Marketing and MembershipLOCATION: Providence Rhode IslandABOUT THE AMERICAN MATHEMATICAL SOCIETYThe American Mathematical Society (AMS), founded in 1888, is a non-profit membership organization that is dedicated to advancing research and connecting the diverse global mathematical community through our publications, meetings and conferences, MathSciNet, professional services, advocacy, and awareness programs. The AMS has 30,000 members worldwide and offices in Rhode Island, Michigan, and Washington, DC.WHY WORK AT THE AMSAt the AMS we value excellence, inclusivity and teamwork. We work at the forefront of advancing and connecting the diverse mathematical community worldwide, and we are seeking curious, innovative, collaborative individuals to join our team.Excellent work-life balance with potential for hybrid workGenerous benefit offerings including:
9.5% employer contribution to 403(a) Retirement Plan100% employer-paid Life, AD&D, Short- and Long-Term Disability InsuranceMedical and dental coverage with employer cost shareVoluntary vision, Life/AD&D, and Long-term Care Insurance available through payroll deduction
12 paid holidaysGenerous paid time offTechnology equipment reimbursement for applicable rolesTuition reimbursementCommitment to equity, diversity, inclusion and a welcoming environmentSUMMARY:
The Director of Marketing and Membership is primarily responsible for driving the strategic, tactical, and administrative functions of the American Mathematical Society's marketing and membership activities. This includes defining and identifying the society's multiple audiences, the organization's value proposition for each audience, and the best strategies to encourage those audiences to develop a deeper relationship with the AMS. Leveraging data to inform decision-making and approaches, this role will collaborate with other departments to implement strategies to grow and retain a diverse and active membership base, enhance member value, and increase the visibility and impact of the organization.ESSENTIAL FUNCTIONS:MarketingDevelop and implement comprehensive marketing strategies to promote the organization's mission, programs, and events.Oversee the creation and distribution of marketing materials, including brochures, newsletters, and digital content.Manage the organization's online presence, including website, social media, and email marketing.Analyze market trends and data to inform marketing strategies and campaigns.Collaborate with internal departments, such as the Communications Department, to ensure cohesive messaging and branding.Membership Engagement, Growth and RetentionDesign and implement strategies to recruit and retain AMS members, both individual and institutionalCreate and manage programs and initiatives to enhance member engagement and participation.Develop and oversee member communication strategies, including newsletters, social media, and other digital channels.Organize and manage member meetings, webinars, and networking opportunities to foster a sense of community and provide value to members.Develop and implement strategies to increase membership numbers and diversity.Design and execute retention strategies to maintain high member satisfaction and loyalty.Analyze membership data to identify trends, challenges, and opportunities for growth and improvement.Leadership and ManagementLead, mentor, and manage the marketing and membership team, providing guidance and support to achieve departmental goals.Collaborate with other AMS departments to ensure a cohesive approach to member services and marketing efforts.Provide staff support and serve as a liaison on certain AMS governance committees.Work with volunteer leaders and committees to align activities with the organization's mission and strategic objectives.Data and AnalyticsMonitor and analyze marketing and membership metrics and KPIs to evaluate the effectiveness of strategies and programs.Prepare regular reports and presentations for the leadership team and board members on marketing and membership trends and performance.Utilize data to inform decision-making and strategy development.Budget and Financial ManagementDevelop and manage the marketing and membership department budget, ensuring efficient use of resources.Identify and pursue opportunities for revenue generation through membership dues, sponsorships, and other initiatives, in collaboration with other colleagues and departments, as necessary.Strategic PlanningContribute to the development and implementation of the organization's strategic plan, with a focus on marketing, membership growth, and engagement.Stay informed about industry trends and best practices in marketing and membership development and apply this knowledge to enhance the organization's programs.INTERNAL AND EXTERNAL RELATIONSHIPS:Internal: Report to Chief External Relations Officer; work with staff in other departments to plan and implement membership recruitment and retention strategies; cooperate with staff in other departments on relevant projectsExternal: Work with relevant AMS committees and officers on membership issues; communicate with AMS members and representatives of other organizationsSUPERVISORY RESPONSIBILITIES:This role supervises the marketing and membership team.QUALIFICATIONS:
To perform this job successfully, candidates must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Bachelor's degree in marketing, business, nonprofit management, or a related field (Master's degree preferred).A minimum of 7-10 years of experience in marketing and/or membership management, preferably within a nonprofit or association setting.Proven track record of successful marketing campaigns and membership growth strategies.Strong leadership and team management skills.Excellent communication and interpersonal skills.Ability to analyze data and make strategic decisions based on insights.Ability to conceptualize surveys and make informed decisions based on the results.Proficiency in marketing and membership management software and CRM systems.Knowledge of marketing and communication strategies.Ability to work collaboratively with staff, volunteers, and external stakeholders.ATTRIBUTES AND COMPETENCIES:
The following attributes and competencies are indicators of the skills and/or behaviors necessary to successfully perform the essential functions of the position:Passion for the mission and values of American Mathematical SocietyInnovative and results-oriented mindset.Strong problem-solving skills and attention to detail.High level of integrity and professionalism.Responds positively to changes in the organization and the workplaceDemonstrates flexibility in responding to work demandsDemonstrates and communicates respect for the opinions and beliefs of other people at all levels and fosters a climate of mutual respectPlans and organizes work effectivelyAccepts accountability for job performance and resultsWorks effectively with others in a variety of settingsUses communication tools effectively (e.g., presentation, verbal, writing, relationship building, negotiating, listening) to meet needs of audience and/or situationMaintains professional composure in challenging situationsExercises discretion in identifying, handling, and safeguarding confidential informationAddresses issues constructively, building cooperative relationships within and across departmentsReceptive to feedback and willing to try different approaches in order to achieve the best resultsPHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Duties performed cause light fatigue of eyes, fingers, or other faculties due to long periods of standing, sitting or repetitive motion.Dexterity of hands and fingers to operate a computer keyboard, mouse, and other devices.WORK ENVIRONMENT/CONDITIONS:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Typical office environment, climate-controlled, minimal noise.Performing primarily sedentary work with limited physical exertion and lifting up to 40 lbs.Extended work hours may be required to meet project deadlines or resolve unexpected problems.Must be able to travel (domestically and perhaps internationally) to meetings and conferences (1-2 weeks of travel per year).This position is required to be in-office with hybrid potential.Affirmative Action/EEO StatementThe American Mathematical Society is committed to creating a diverse environment and is proud to be an equal opportunity employer. The AMS supports equality of opportunity and treatment for all individuals, regardless of sex, gender identity or expression, race, color, national or ethnic origin, religion or religious belief, age, marital status, sexual orientation, disability status, economic background, veteran, or immigration status, or any other social or physical component of their identity.Other duties disclaimer:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. It is not intended as an employment contract.
9.5% employer contribution to 403(a) Retirement Plan100% employer-paid Life, AD&D, Short- and Long-Term Disability InsuranceMedical and dental coverage with employer cost shareVoluntary vision, Life/AD&D, and Long-term Care Insurance available through payroll deduction
12 paid holidaysGenerous paid time offTechnology equipment reimbursement for applicable rolesTuition reimbursementCommitment to equity, diversity, inclusion and a welcoming environmentSUMMARY:
The Director of Marketing and Membership is primarily responsible for driving the strategic, tactical, and administrative functions of the American Mathematical Society's marketing and membership activities. This includes defining and identifying the society's multiple audiences, the organization's value proposition for each audience, and the best strategies to encourage those audiences to develop a deeper relationship with the AMS. Leveraging data to inform decision-making and approaches, this role will collaborate with other departments to implement strategies to grow and retain a diverse and active membership base, enhance member value, and increase the visibility and impact of the organization.ESSENTIAL FUNCTIONS:MarketingDevelop and implement comprehensive marketing strategies to promote the organization's mission, programs, and events.Oversee the creation and distribution of marketing materials, including brochures, newsletters, and digital content.Manage the organization's online presence, including website, social media, and email marketing.Analyze market trends and data to inform marketing strategies and campaigns.Collaborate with internal departments, such as the Communications Department, to ensure cohesive messaging and branding.Membership Engagement, Growth and RetentionDesign and implement strategies to recruit and retain AMS members, both individual and institutionalCreate and manage programs and initiatives to enhance member engagement and participation.Develop and oversee member communication strategies, including newsletters, social media, and other digital channels.Organize and manage member meetings, webinars, and networking opportunities to foster a sense of community and provide value to members.Develop and implement strategies to increase membership numbers and diversity.Design and execute retention strategies to maintain high member satisfaction and loyalty.Analyze membership data to identify trends, challenges, and opportunities for growth and improvement.Leadership and ManagementLead, mentor, and manage the marketing and membership team, providing guidance and support to achieve departmental goals.Collaborate with other AMS departments to ensure a cohesive approach to member services and marketing efforts.Provide staff support and serve as a liaison on certain AMS governance committees.Work with volunteer leaders and committees to align activities with the organization's mission and strategic objectives.Data and AnalyticsMonitor and analyze marketing and membership metrics and KPIs to evaluate the effectiveness of strategies and programs.Prepare regular reports and presentations for the leadership team and board members on marketing and membership trends and performance.Utilize data to inform decision-making and strategy development.Budget and Financial ManagementDevelop and manage the marketing and membership department budget, ensuring efficient use of resources.Identify and pursue opportunities for revenue generation through membership dues, sponsorships, and other initiatives, in collaboration with other colleagues and departments, as necessary.Strategic PlanningContribute to the development and implementation of the organization's strategic plan, with a focus on marketing, membership growth, and engagement.Stay informed about industry trends and best practices in marketing and membership development and apply this knowledge to enhance the organization's programs.INTERNAL AND EXTERNAL RELATIONSHIPS:Internal: Report to Chief External Relations Officer; work with staff in other departments to plan and implement membership recruitment and retention strategies; cooperate with staff in other departments on relevant projectsExternal: Work with relevant AMS committees and officers on membership issues; communicate with AMS members and representatives of other organizationsSUPERVISORY RESPONSIBILITIES:This role supervises the marketing and membership team.QUALIFICATIONS:
To perform this job successfully, candidates must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Bachelor's degree in marketing, business, nonprofit management, or a related field (Master's degree preferred).A minimum of 7-10 years of experience in marketing and/or membership management, preferably within a nonprofit or association setting.Proven track record of successful marketing campaigns and membership growth strategies.Strong leadership and team management skills.Excellent communication and interpersonal skills.Ability to analyze data and make strategic decisions based on insights.Ability to conceptualize surveys and make informed decisions based on the results.Proficiency in marketing and membership management software and CRM systems.Knowledge of marketing and communication strategies.Ability to work collaboratively with staff, volunteers, and external stakeholders.ATTRIBUTES AND COMPETENCIES:
The following attributes and competencies are indicators of the skills and/or behaviors necessary to successfully perform the essential functions of the position:Passion for the mission and values of American Mathematical SocietyInnovative and results-oriented mindset.Strong problem-solving skills and attention to detail.High level of integrity and professionalism.Responds positively to changes in the organization and the workplaceDemonstrates flexibility in responding to work demandsDemonstrates and communicates respect for the opinions and beliefs of other people at all levels and fosters a climate of mutual respectPlans and organizes work effectivelyAccepts accountability for job performance and resultsWorks effectively with others in a variety of settingsUses communication tools effectively (e.g., presentation, verbal, writing, relationship building, negotiating, listening) to meet needs of audience and/or situationMaintains professional composure in challenging situationsExercises discretion in identifying, handling, and safeguarding confidential informationAddresses issues constructively, building cooperative relationships within and across departmentsReceptive to feedback and willing to try different approaches in order to achieve the best resultsPHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Duties performed cause light fatigue of eyes, fingers, or other faculties due to long periods of standing, sitting or repetitive motion.Dexterity of hands and fingers to operate a computer keyboard, mouse, and other devices.WORK ENVIRONMENT/CONDITIONS:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Typical office environment, climate-controlled, minimal noise.Performing primarily sedentary work with limited physical exertion and lifting up to 40 lbs.Extended work hours may be required to meet project deadlines or resolve unexpected problems.Must be able to travel (domestically and perhaps internationally) to meetings and conferences (1-2 weeks of travel per year).This position is required to be in-office with hybrid potential.Affirmative Action/EEO StatementThe American Mathematical Society is committed to creating a diverse environment and is proud to be an equal opportunity employer. The AMS supports equality of opportunity and treatment for all individuals, regardless of sex, gender identity or expression, race, color, national or ethnic origin, religion or religious belief, age, marital status, sexual orientation, disability status, economic background, veteran, or immigration status, or any other social or physical component of their identity.Other duties disclaimer:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. It is not intended as an employment contract.