Senior Product Marketing Manager II - Use Cases (Remote Eligible)

Smartsheet is a tech company with a human story to tell. We're here to empower teams to manage projects, automate workflows, and rapidly build new secure solutions, using simple no-code tools. We're revolutionaries - so for us changing the way the world works is all in a day's work. Smartsheet is a tech company with a human story to tell. We're here to empower teams to manage projects, automate workflows, and rapidly build new secure solutions, using simple no-code tools. We're revolutionaries - so for us changing the way the world works is all in a day's work. We are looking for an experienced Senior Product Marketing Manager II - Use Cases to accelerate the growth of Smartsheet's business. You will be responsible for owning specific elements of our platform Go-To-Market strategy, with an initial primary focus on expanding the use of marketing and creative workflows within both Smartsheet's new and existing customer base. You will collaborate with Product to inform the roadmap and advance Smartsheet marketing and creative offerings and capabilities. This includes messaging & positioning, content production, campaign planning & execution, and sales enablement. This position is ideal for someone looking to lead an end to end Go-To-Market experience and the opportunity to work in a fast paced environment where moving at lightning speed and pivoting quickly based on customer feedback is routine. The ideal candidate will have a strong background in product marketing, will demonstrate strategic marketing vision, cross-team alignment, excellent communication skills, a passion for developing the right customer experience and a proven ability to create and implement programs that drive customer engagement and satisfaction. This important and highly visible role will report to the Senior Director of Product Marketing and is remote eligible or can be based in our corporate offices in Bellevue, WA. Want to make an impact in a high-velocity business transforming the way people work? Tens of thousands of brands and over 90% of Fortune 100 companies trust Smartsheet to help them work more efficiently, do more with less, and innovate at lightning speed. You will manage and be responsible for: Use Case based Strategy: Develop and implement comprehensive strategies that help customers realize the value of our products and services. Customer Journey Mapping: Create and optimize customer journey maps to identify key touchpoints and opportunities for enhancing the use case based experience. Content Development: Oversee the creation of use case materials and development of compelling narratives and content, including pitch decks, videos, customer stories, white papers, presentations, demos, ROI calculators, tutorials, guides, webinars, and videos, to support sales and customers in learning and using our products effectively. Campaign Development: Build and execute targeted campaigns to generate demand. Set clear and measurable metrics and use 'test and learn' approach to improve performance. Customer Feedback: Gather and analyze feedback from customers and sales to identify areas for improvement and make data-driven adjustments to use cases and go-to-market approach. Serve as the conduit to and voice of the customer, providing input into product ideation, design, and market activities. Cross-Functional Collaboration: Work closely with sales, marketing, product management, customer success, and support teams to ensure a cohesive and integrated customer experience. Partner with other Smartsheet marketing teams including brand, design, content, integrated marketing, web, and marketing automation teams to develop and deploy content like presentations, videos, and web pages. Metrics and Reporting: Monitor key performance indicators (KPIs) related to use cases, such as pipeline, bookings, sales engagement, and satisfaction, and report on these metrics to stakeholders. Cont