Spectraforce Technologies
Paid Media Marketing Analytics Manager
Spectraforce Technologies, Irvine, California, United States, 92713
Job Title: Paid Media Marketing Analytics Manager
Length: Temp to hire
Location: Remote
Job Summary:
This role of Paid Media Marketing Analytics Manager is an integral part clients continued success in delivering industry-leading Consumer and Customer experiences in digital channels. In this role, you will provide insights into paid channel marketing performance and be a strong collaborative partner in campaign planning, assessment, and identifying optimization opportunities. In this role, the ideal candidate will lead and deliver analytics solutions and insights to the broader Marketing organization to drive increased performance across all Consumer and Customer marketing activities..
Responsibilities :
Manage and further develop in-house digital analytics capabilities, including digital insights, audience targeting, and closed-loop measurement
Translate business requirements into analytics design, and spearhead end-to-end analytics solutions development and delivery.
Partner closely with Business Technology Solutions, BI and Marketing Analytics, Data Product Manager, and MarTech to ensure data ecosystem integrates seamlessly into nalytics platforms
Enhance our paid channel performance reporting that encompasses a full-funnel view of marketing activities-from media and website KPIs to treatment data in order to demonstrate paid channel marketing impact on business goals
Partner effectively with paid media team, analytics team, and brand marketers for measurement and optimization for various paid digital campaigns
Continuously explore advanced paid channel analytic solutions to drive tactic-level media optimization
Demonstrate excellent visualization & storytelling skills, influencing decision-making within analytics teams as well as with stakeholders
Requirements :
Bachelor's degree and 5+ years of demonstrated experience in paid channel marketing analytics and measurement required. Degree in Statistics, Decision Sciences, or Mathematics useful but not required.
5+ years of demonstrated experience in paid channel marketing analytics and measurement
Hands-on experience with data visualization tools such as Tableau, Mixpanel, Looker, Power BI, or similar.
5+ years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans/marketing analytics.
Excellent communication and presentation skills, with the ability to distill complex concepts into actionable insights.
Ability to work both independently and collaboratively in a fast-paced, dynamic environment.
Length: Temp to hire
Location: Remote
Job Summary:
This role of Paid Media Marketing Analytics Manager is an integral part clients continued success in delivering industry-leading Consumer and Customer experiences in digital channels. In this role, you will provide insights into paid channel marketing performance and be a strong collaborative partner in campaign planning, assessment, and identifying optimization opportunities. In this role, the ideal candidate will lead and deliver analytics solutions and insights to the broader Marketing organization to drive increased performance across all Consumer and Customer marketing activities..
Responsibilities :
Manage and further develop in-house digital analytics capabilities, including digital insights, audience targeting, and closed-loop measurement
Translate business requirements into analytics design, and spearhead end-to-end analytics solutions development and delivery.
Partner closely with Business Technology Solutions, BI and Marketing Analytics, Data Product Manager, and MarTech to ensure data ecosystem integrates seamlessly into nalytics platforms
Enhance our paid channel performance reporting that encompasses a full-funnel view of marketing activities-from media and website KPIs to treatment data in order to demonstrate paid channel marketing impact on business goals
Partner effectively with paid media team, analytics team, and brand marketers for measurement and optimization for various paid digital campaigns
Continuously explore advanced paid channel analytic solutions to drive tactic-level media optimization
Demonstrate excellent visualization & storytelling skills, influencing decision-making within analytics teams as well as with stakeholders
Requirements :
Bachelor's degree and 5+ years of demonstrated experience in paid channel marketing analytics and measurement required. Degree in Statistics, Decision Sciences, or Mathematics useful but not required.
5+ years of demonstrated experience in paid channel marketing analytics and measurement
Hands-on experience with data visualization tools such as Tableau, Mixpanel, Looker, Power BI, or similar.
5+ years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans/marketing analytics.
Excellent communication and presentation skills, with the ability to distill complex concepts into actionable insights.
Ability to work both independently and collaboratively in a fast-paced, dynamic environment.