Business Intelligence Analyst (Marketing)

Business Intelligence Analyst (Marketing) at U.S. Bank in Boise, Idaho, United States Job Description At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One. Job Description The analytics professional in this role will be an integral part of the Consumer and Business Banking group, focusing on Product and Marketing strategies. The individual will evaluate key performance indicators like customer acquisition, engagement, and retention to gauge marketing effectiveness and return on investment. Through in-depth analysis, the professional will extract insights on customer behaviors and preferences to identify key marketing strategies and areas of enhancement, driving product performance and customer interaction. Additionally, the role engages in broader banking analytics projects involving managing large datasets, performing rigorous analysis, and delivering actional insights across products. The professional will draw from numerous data sources, identify trends, and provide clear, data-driven recommendations. A pivotal part of the role includes presenting findings in a digestible format, ensuring stakeholders can make informed decisions and monitor the outcomes of strategies. This professional is required to ensure all data acquisition, sharing and results of applied recommendations are compliant with company standards. Basic Qualifications + Bachelor's degree in a related field, or equivalent work experience + Five to seven years of data analytics and/or statistical experience Preferred Skills/Experience + Marketing Analytics experience is strongly preferred. + Proficient in utilization of Adobe Analytics and Power BI. + Expert level in SQL. + Strong analytic skills with the ability to extract, collect, organize, analyze and interpret trends or patterns in complex data sets + Strong knowledge of analytics and statistical software such as SQL, R, Python, Hadoop, SAS, Excel or others to perform analysis and interpret data + Demonstrated project management skills + Effective interpersonal, verbal and written communication skills If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (. Learn how the way we work at U.S. Bank ( drives meaningful relationships with our customers and collaboration across the company. Benefits: Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours): + Healthcare (medical, dental, vision) + Basic term and optional term life insurance + Short-term and long-term disability + Pregnancy disability and parental leave + 401(k) and employer-funded retirement plan + Paid vacation (from two to five weeks depending on salary grade and tenure) + Up to 11 paid holiday opportunities + Adoption assistance + Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law EEO is the Law U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company's status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS ( EEO poster. E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (. The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, US Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401k contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $102,340.00 - $120,400.00 - $132,440.00 U.S. Bank will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date. To view full details and how to apply, please login or create a Job Seeker account