Amazon
Principal Product Manager-Tech, Brand Ads
Amazon, Palo Alto, California, United States, 94306
Description
Amazon Ads is seeking an entrepreneurial product leader to build next-generation video ads products to help brands reach their customers and grow their businesses. Our video ads deliver alongside content that customers love on Prime Video, Amazon Freevee, Twitch, Live Sports, Fire TV, and top third-party TV publishers. These full-screen, non-skippable video ads appear before, during, or after video content like shows, movies and live entertainment across connected TV, mobile, and desktop.
ABOUT THE ROLE
As a Principal Product Manager - Technical you will be responsible for defining the video ads product vision, strategy, roadmap and building new products for Amazon DSP across Amazon owned and operated (O&O) properties and top third-party TV publishers. Amazon culture has many unique ways of operating that help the company move fast and innovate while keeping the customer at the center of everything we do. In this role, you will have a high-level of comfort with ambiguity, a deeply analytical mindset with the ability to investigate complex challenges, and can effectively influence across organizations. You work backwards from the customer needs, dive deep into data to understand the issues, and drive product development and working to deliver those needs with cross-functional teams. You will have a desire to work on strategic initiatives where you are implementing solutions to real problems that require creativity and deep understanding of the problem space. You challenge yourself and others to constantly come up with better and often disruptive solutions. You know how to work cross-functionally to create alignment and deliver results. You will own the full product life cycle, from product strategy, prioritization and development to adoption and growth with product marketing, global sales, and account management teams.
Key job responsibilities
Own Amazon DSP video ads product vision, 3-year strategic plans, and 18-month roadmaps
Dive deep on Amazon DSP video advertiser needs both quantitatively and qualitatively
Define new Amazon DSP video ads products and programmatic capabilities by writing product documents (i.e., PRFAQ, PRD)
Lead strategic video ads product initiatives across multiple teams and influence stakeholders to prioritize roadmap features
Own video ads product development across multiple teams such as planning, forecasting, signals, identity, targeting, delivery, campaign, creative, supply, and measurement
Launch new Amazon DSP video ads products and drive go-to-market strategy in partnership with sales and marketing
Grow active advertiser adoption and average advertising spend for existing Amazon DSP video ads products
About the team
Amazon Ads is one of Amazon's fastest growing businesses. Amazon Ads provides programmatic ads through Amazon DSP, a demand-side platform that enables advertisers and their agencies to programmatically buy video, display, and audio ads inventory within Amazon O&O properties such as Prime Video, Live Sports, Fire TV, Twitch, Amazon Live, Amazon Music, Alexa, Amazon.com, top third-party publishers through Amazon Publisher Direct (APD) and third-party ad exchanges (3PX). The Brand Ads team within Amazon DSP is responsible for building new brand ads products and growing existing brand ads business to help brands reach more customers, raise brand awareness, increase brand consideration, and ultimately grow their brand on and off Amazon.
Basic Qualifications
8+ years of technical product or program management experience
4+ years of end to end product delivery experience
Experience with feature delivery and tradeoffs of a product
Experience owning/driving roadmap strategy and definition
Experience leading engineering discussions around technology decisions and strategy related to a product
Experience technical product management
Bachelor's degree
6+ years of digital advertising experience
Preferred Qualifications
Knowledge of SQL
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $161,900/year in our lowest geographic market up to $279,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Amazon Ads is seeking an entrepreneurial product leader to build next-generation video ads products to help brands reach their customers and grow their businesses. Our video ads deliver alongside content that customers love on Prime Video, Amazon Freevee, Twitch, Live Sports, Fire TV, and top third-party TV publishers. These full-screen, non-skippable video ads appear before, during, or after video content like shows, movies and live entertainment across connected TV, mobile, and desktop.
ABOUT THE ROLE
As a Principal Product Manager - Technical you will be responsible for defining the video ads product vision, strategy, roadmap and building new products for Amazon DSP across Amazon owned and operated (O&O) properties and top third-party TV publishers. Amazon culture has many unique ways of operating that help the company move fast and innovate while keeping the customer at the center of everything we do. In this role, you will have a high-level of comfort with ambiguity, a deeply analytical mindset with the ability to investigate complex challenges, and can effectively influence across organizations. You work backwards from the customer needs, dive deep into data to understand the issues, and drive product development and working to deliver those needs with cross-functional teams. You will have a desire to work on strategic initiatives where you are implementing solutions to real problems that require creativity and deep understanding of the problem space. You challenge yourself and others to constantly come up with better and often disruptive solutions. You know how to work cross-functionally to create alignment and deliver results. You will own the full product life cycle, from product strategy, prioritization and development to adoption and growth with product marketing, global sales, and account management teams.
Key job responsibilities
Own Amazon DSP video ads product vision, 3-year strategic plans, and 18-month roadmaps
Dive deep on Amazon DSP video advertiser needs both quantitatively and qualitatively
Define new Amazon DSP video ads products and programmatic capabilities by writing product documents (i.e., PRFAQ, PRD)
Lead strategic video ads product initiatives across multiple teams and influence stakeholders to prioritize roadmap features
Own video ads product development across multiple teams such as planning, forecasting, signals, identity, targeting, delivery, campaign, creative, supply, and measurement
Launch new Amazon DSP video ads products and drive go-to-market strategy in partnership with sales and marketing
Grow active advertiser adoption and average advertising spend for existing Amazon DSP video ads products
About the team
Amazon Ads is one of Amazon's fastest growing businesses. Amazon Ads provides programmatic ads through Amazon DSP, a demand-side platform that enables advertisers and their agencies to programmatically buy video, display, and audio ads inventory within Amazon O&O properties such as Prime Video, Live Sports, Fire TV, Twitch, Amazon Live, Amazon Music, Alexa, Amazon.com, top third-party publishers through Amazon Publisher Direct (APD) and third-party ad exchanges (3PX). The Brand Ads team within Amazon DSP is responsible for building new brand ads products and growing existing brand ads business to help brands reach more customers, raise brand awareness, increase brand consideration, and ultimately grow their brand on and off Amazon.
Basic Qualifications
8+ years of technical product or program management experience
4+ years of end to end product delivery experience
Experience with feature delivery and tradeoffs of a product
Experience owning/driving roadmap strategy and definition
Experience leading engineering discussions around technology decisions and strategy related to a product
Experience technical product management
Bachelor's degree
6+ years of digital advertising experience
Preferred Qualifications
Knowledge of SQL
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $161,900/year in our lowest geographic market up to $279,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.