Pinckney Hugo Group
Digital Media Buyer
Pinckney Hugo Group, Syracuse, New York, us, 13235
Digital Media Buyer, Media Department
We're looking for a talented Digital Media Buyer to join our growing Media Team at PHG!
As a Digital Media Buyer, you'll be responsible for overseeing digital media buying, operations and reporting across 3-5 key accounts. To be successful in this role, it is crucial to have an understanding of the digital landscape, digital platforms including Shopper Marketing, Programmatic, Google and Social, as well as understand how to set up, manage and optimize campaigns.
In this role, you'll be working collaboratively with other Media Buyers as well as our Shopper Strategy, Digital Strategy and Analytics teams.
We're looking for an organized and detail-oriented Digital Media Buyer who will:
Planning:
Collaborate with Media Strategists and Shopper Marketing Strategists on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans.Facilitate communication with external media and Shopper Marketing partners.Buying, Pacing and Optimizations:
Build and set up campaigns, including setting up appropriate tagging and tracking.Bid/buy and place campaigns within various digital platforms including Google, Socials and Instacart managing the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.Traffic creative/campaign assets to external vendors.Monitor campaigns for performance ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to digital strategy.Manage client media budgets. Submit monthly digital media billing for assigned accounts.Reporting:
Provide data, insights and trends to help inform campaign reporting for key accounts.Best Practices:
Manage platform relationships for partners including: Meta, Google, LinkedIn and vendors within the Shopper Marketing space. Understand buying best practices, innovations and advertising options. Share with others on the team.ABOUT YOU
You have some experience! You have 2+ years experience buying digital media across various digital platforms. You have hands-on experience buying within Google, paid social or programmatic platforms, and have worked with analytics, attribution, and measurement systems. Shopper Marketing experience preferred. A Bachelor's degree from an accredited four-year institution is required.
You're detail-oriented! You have excellent written and verbal communications skills.
You're process-oriented! You have outstanding organizational skills and attention to detail.
You love evolving! You thrive in a fast-paced, collaborative and team focused environment. You have Google Ads and Analytics certification. Experience with Looker Studio is a plus.
WHY WE'RE HIRING?The short answer? We're looking to keep a good thing going. An independently owned full-service marketing agency, Pinckney Hugo Group has grown consistently over the past 20 or so years.
We've created bigger and better work, added to our capabilities and expanded to serve a wider range of regional, national and international clients. It's all happened because we've been able to bring in incredibly talented and dedicated people to help build something special. And because we don't plan on slowing down anytime soon, we're posting career opportunities like this one.
WHY PHG?For starters, you'll have the chance to work on some of the biggest brands and most exciting projects in the world - all from right here in Upstate New York, and in some cases, from the comfort of your home.
You'll be challenged, but you'll never be on your own. What we offer takes a full team. And we're just that - a team. A group of complementary talents that, when unleashed together, can do anything we set our minds to.
Some of our comprehensive and competitive benefits include:
Hybrid work - split your week between working in our office or at homeGenerous PTO policy, including flex timePaid parental leaveMedical, vision, dental benefitsResources for savings and investments such as our 401(k) plan with company matchCompany-sponsored events and swagDog friendly work environmentOpportunities to learn, develop, network, and connect
Salary Range: $65k-$75k (base salaries are dependent upon experience and location)
OUR HIRING PHILOSOPHYAt Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. No matter who you are, you'll find opportunity here. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be. Apply today and explore all the ways you can grow with us. You'll be glad you did - and we will too.
We'd like to know more about you and why you're interested in PHG. Please be sure to include a cover letter with your resume submission.
We're looking for a talented Digital Media Buyer to join our growing Media Team at PHG!
As a Digital Media Buyer, you'll be responsible for overseeing digital media buying, operations and reporting across 3-5 key accounts. To be successful in this role, it is crucial to have an understanding of the digital landscape, digital platforms including Shopper Marketing, Programmatic, Google and Social, as well as understand how to set up, manage and optimize campaigns.
In this role, you'll be working collaboratively with other Media Buyers as well as our Shopper Strategy, Digital Strategy and Analytics teams.
We're looking for an organized and detail-oriented Digital Media Buyer who will:
Planning:
Collaborate with Media Strategists and Shopper Marketing Strategists on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans.Facilitate communication with external media and Shopper Marketing partners.Buying, Pacing and Optimizations:
Build and set up campaigns, including setting up appropriate tagging and tracking.Bid/buy and place campaigns within various digital platforms including Google, Socials and Instacart managing the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.Traffic creative/campaign assets to external vendors.Monitor campaigns for performance ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to digital strategy.Manage client media budgets. Submit monthly digital media billing for assigned accounts.Reporting:
Provide data, insights and trends to help inform campaign reporting for key accounts.Best Practices:
Manage platform relationships for partners including: Meta, Google, LinkedIn and vendors within the Shopper Marketing space. Understand buying best practices, innovations and advertising options. Share with others on the team.ABOUT YOU
You have some experience! You have 2+ years experience buying digital media across various digital platforms. You have hands-on experience buying within Google, paid social or programmatic platforms, and have worked with analytics, attribution, and measurement systems. Shopper Marketing experience preferred. A Bachelor's degree from an accredited four-year institution is required.
You're detail-oriented! You have excellent written and verbal communications skills.
You're process-oriented! You have outstanding organizational skills and attention to detail.
You love evolving! You thrive in a fast-paced, collaborative and team focused environment. You have Google Ads and Analytics certification. Experience with Looker Studio is a plus.
WHY WE'RE HIRING?The short answer? We're looking to keep a good thing going. An independently owned full-service marketing agency, Pinckney Hugo Group has grown consistently over the past 20 or so years.
We've created bigger and better work, added to our capabilities and expanded to serve a wider range of regional, national and international clients. It's all happened because we've been able to bring in incredibly talented and dedicated people to help build something special. And because we don't plan on slowing down anytime soon, we're posting career opportunities like this one.
WHY PHG?For starters, you'll have the chance to work on some of the biggest brands and most exciting projects in the world - all from right here in Upstate New York, and in some cases, from the comfort of your home.
You'll be challenged, but you'll never be on your own. What we offer takes a full team. And we're just that - a team. A group of complementary talents that, when unleashed together, can do anything we set our minds to.
Some of our comprehensive and competitive benefits include:
Hybrid work - split your week between working in our office or at homeGenerous PTO policy, including flex timePaid parental leaveMedical, vision, dental benefitsResources for savings and investments such as our 401(k) plan with company matchCompany-sponsored events and swagDog friendly work environmentOpportunities to learn, develop, network, and connect
Salary Range: $65k-$75k (base salaries are dependent upon experience and location)
OUR HIRING PHILOSOPHYAt Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. No matter who you are, you'll find opportunity here. We'll empower you to work on amazing brands with incredible teams, all while giving you the space you need to make this time whatever you want it to be. Apply today and explore all the ways you can grow with us. You'll be glad you did - and we will too.
We'd like to know more about you and why you're interested in PHG. Please be sure to include a cover letter with your resume submission.