Brand Activation Manager - Influencers & Co-Marketing

Brand Activation Manager - Influencers & Co-Marketing at Micron Technology, Inc. in Meridian, Idaho, United States Job Description Our vision is to transform how the world uses information to enrich life for all . Micron Technology is a world leader in innovating memory and storage solutions that accelerate the transformation of information into intelligence, inspiring the world to learn, communicate and advance faster than ever. We are recruiting for an exciting position within our global marketing team, tasked with supporting the group's brand marketing function. Reporting directly to the Sr. Manager for Brand Marketing, you will be responsible for driving our influencer and co-marketing program, working directly with cross functional teams in North America, Europe, and Asia. As the primary source of truth for the group's influencer and co-marketing activities, this role will be crucial to driving impactful awareness, preference, and engagement through innovative brand activation initiatives. You will play a pivotal role in strengthening our brand identity and growing our market presence by integrating these programs throughout social media and other digital marketing efforts. Key Responsibilities: + Identify and develop relationships with influencers and ambassadors that increase awareness and adoption of Crucial and its products. + Work closely with external and internal teams to set the direction and implement all program components from start to finish, as part of broader integrated marketing plans and campaigns. + Advise the social media team on the influencer and co-marketing opportunities that will deliver the most impactful results across our social media platforms. + Develop and implement comprehensive influencer and ambassador programs that align with the company's brand objectives and target audience. Identify and onboard key influencers and ambassadors, encouraging positive relationships to improve brand advocacy and reach. + Implement co-marketing strategies in collaboration with partners to improve brand visibility and drive sales. + Analyze market trends, consumer insights, and activities to refine brand activation strategies and ensure relevance in the market. + Evaluate program performance metrics, providing regular reports on the efficiency of brand activations and recommending optimization strategies. + Stay updated with industry standard processes and emerging trends in influencer marketing and co-branding. + Working closely with the Social and Community Marketing lead you will be crafting innovative and effective brand activatio To view full details and how to apply, please login or create a Job Seeker account