The Ladders
In House Digital Advertising Manager
The Ladders, Eden Prairie, Minnesota, United States, 55344
Job Type
Full-time
Description
About Us:
Hammer Made is a growing Minnesota based men's clothing designer with a distinctive collection of limited run shirts, apparel and accessories. Our growing marketing team is looking for a in house Digital Advertising Manager. At Hammer Made we are committed to innovation and growth, and we're seeking a dynamic and results-oriented individual to join our team.
Position Overview:
We are looking for an experienced Digital Advertising Manager to lead and optimize our paid social and paid search campaigns. This role requires a strategic thinker with a proven track record of maximizing ROI through targeted digital advertising. You will be responsible for managing and executing our digital advertising strategy across various platforms, identifying high-impact opportunities to enhance our advertising efforts, and driving measurable growth in sales.
Key Responsibilities:
?
Campaign Management:
Develop, execute, and manage paid social and paid search campaigns (primarily Google Ads), ensuring they align with our overall marketing objectives and budget.
?
Performance Optimization:
Continuously monitor and analyze campaign performance to identify trends, insights, and opportunities for optimization. Implement data-driven adjustments to improve ROI and achieve key performance indicators (KPIs).
?
Strategy Development:
Create and refine digital advertising strategies that leverage paid social and paid search to maximize reach, engagement, and conversions.
?
Budget Management:
Oversee and manage advertising budgets, ensuring effective allocation and spending to achieve the highest possible return on investment.
?
Market Research:
Conduct market research and competitive analysis to stay ahead of industry trends and incorporate innovative approaches into our advertising strategies.
?
Reporting and Analytics:
Prepare regular performance reports and presentations, providing insights and recommendations for continuous improvement. Utilize tools such as Google Analytics, Google Ads, and social media analytics platforms.
?
Collaboration:
Work closely with internal teams, including marketing, creative, and sales, to ensure advertising efforts are aligned with overall company goals and messaging.
?
Ad Creative and Copy:
Collaborate with creative teams to develop compelling ad copy and creative that resonate with target audiences and drive engagement.
?
Testing and Experimentation:
Implement A/B testing and other experimental approaches to determine the most effective ad strategies and tactics.
?
Vendor and Platform Management:
Manage relationships with advertising platforms and vendors, ensuring effective use of tools and resources.
What We Offer:
? Competitive salary and performance-based bonuses
? Comprehensive benefits package including health, dental, and vision insurance
? Opportunities for professional growth and development
? A collaborative and dynamic work environment
Hammer Made is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Requirements
?
Experience:
Proven experience in managing paid social and paid search campaigns, with a strong understanding of Google Ads and social media advertising platforms.
?
Skills:
Expertise in digital advertising strategies, campaign optimization, budget management, and performance analysis.
?
Analytical Ability:
Strong analytical skills with the ability to interpret data and make data-driven decisions. Proficiency in using analytics tools such as Google Analytics, SEMrush, or similar platforms.
?
Communication:
Excellent verbal and written communication skills, with the ability to present findings and recommendations clearly and effectively.
?
Creativity:
Ability to think creatively and strategically, with a focus on innovative solutions to drive advertising success.
?
Detail-Oriented:
High attention to detail with strong organizational skills and the ability to manage multiple campaigns simultaneously.
?
Education:
Bachelor's degree in Marketing, Advertising, Business, or a related field preferred.
?
Certifications:
Google Ads certification and other relevant digital advertising certifications are a plus.
Salary Description
90,000.00 - $110,000.00
Full-time
Description
About Us:
Hammer Made is a growing Minnesota based men's clothing designer with a distinctive collection of limited run shirts, apparel and accessories. Our growing marketing team is looking for a in house Digital Advertising Manager. At Hammer Made we are committed to innovation and growth, and we're seeking a dynamic and results-oriented individual to join our team.
Position Overview:
We are looking for an experienced Digital Advertising Manager to lead and optimize our paid social and paid search campaigns. This role requires a strategic thinker with a proven track record of maximizing ROI through targeted digital advertising. You will be responsible for managing and executing our digital advertising strategy across various platforms, identifying high-impact opportunities to enhance our advertising efforts, and driving measurable growth in sales.
Key Responsibilities:
?
Campaign Management:
Develop, execute, and manage paid social and paid search campaigns (primarily Google Ads), ensuring they align with our overall marketing objectives and budget.
?
Performance Optimization:
Continuously monitor and analyze campaign performance to identify trends, insights, and opportunities for optimization. Implement data-driven adjustments to improve ROI and achieve key performance indicators (KPIs).
?
Strategy Development:
Create and refine digital advertising strategies that leverage paid social and paid search to maximize reach, engagement, and conversions.
?
Budget Management:
Oversee and manage advertising budgets, ensuring effective allocation and spending to achieve the highest possible return on investment.
?
Market Research:
Conduct market research and competitive analysis to stay ahead of industry trends and incorporate innovative approaches into our advertising strategies.
?
Reporting and Analytics:
Prepare regular performance reports and presentations, providing insights and recommendations for continuous improvement. Utilize tools such as Google Analytics, Google Ads, and social media analytics platforms.
?
Collaboration:
Work closely with internal teams, including marketing, creative, and sales, to ensure advertising efforts are aligned with overall company goals and messaging.
?
Ad Creative and Copy:
Collaborate with creative teams to develop compelling ad copy and creative that resonate with target audiences and drive engagement.
?
Testing and Experimentation:
Implement A/B testing and other experimental approaches to determine the most effective ad strategies and tactics.
?
Vendor and Platform Management:
Manage relationships with advertising platforms and vendors, ensuring effective use of tools and resources.
What We Offer:
? Competitive salary and performance-based bonuses
? Comprehensive benefits package including health, dental, and vision insurance
? Opportunities for professional growth and development
? A collaborative and dynamic work environment
Hammer Made is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Requirements
?
Experience:
Proven experience in managing paid social and paid search campaigns, with a strong understanding of Google Ads and social media advertising platforms.
?
Skills:
Expertise in digital advertising strategies, campaign optimization, budget management, and performance analysis.
?
Analytical Ability:
Strong analytical skills with the ability to interpret data and make data-driven decisions. Proficiency in using analytics tools such as Google Analytics, SEMrush, or similar platforms.
?
Communication:
Excellent verbal and written communication skills, with the ability to present findings and recommendations clearly and effectively.
?
Creativity:
Ability to think creatively and strategically, with a focus on innovative solutions to drive advertising success.
?
Detail-Oriented:
High attention to detail with strong organizational skills and the ability to manage multiple campaigns simultaneously.
?
Education:
Bachelor's degree in Marketing, Advertising, Business, or a related field preferred.
?
Certifications:
Google Ads certification and other relevant digital advertising certifications are a plus.
Salary Description
90,000.00 - $110,000.00