On Location Inc.
Senior Director, B2B Marketing - FIFA World Cup 26
On Location Inc., New York, New York, us, 10261
Who We Are:
On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.
Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
The Role and What You'll Do:
The Senior Director of B2B Marketing will lead the strategic planning and execution of B2B marketing initiatives for the FIFA World Cup 26™ Official Hospitality program. This role requires a seasoned marketing leader with extensive experience in B2B marketing, a deep understanding of the hospitality industry, and a passion for soccer. The Senior Director will drive the development and implementation of marketing strategies aimed at attracting and retaining corporate clients, sponsors, and partners.
Develop and implement comprehensive B2B marketing strategies to promote the FIFA World Cup 26™ Official Hospitality program to corporate clients, sponsors, and partners.
Lead the creation and execution of targeted marketing campaigns, leveraging multiple channels including email, digital advertising, content marketing, events, and direct sales.
Build and maintain strong relationships with key stakeholders, including corporate clients, sponsors, agencies, and internal teams.
Oversee the development of marketing materials, presentations, and proposals to effectively communicate the value proposition of the hospitality program.
Utilize data analytics and market research to identify trends, measure campaign effectiveness, and optimize marketing strategies.
Collaborate with the sales team to align marketing efforts with sales goals and drive lead generation and conversion.
Manage the B2B marketing budget, ensuring efficient allocation of resources and achieving a high ROI.
Lead, mentor, and develop a high-performing B2B marketing team.
Represent the B2B marketing function in cross-departmental meetings and contribute to the overall marketing strategy of the hospitality program.
Stay abreast of industry trends, competitor activities, and best practices to continuously enhance marketing efforts.
You Have These:
Minimum of 10-12 years of experience in B2B marketing, preferably within the sports, hospitality, or events industries.
Proven track record of developing and executing successful B2B marketing strategies and campaigns.
Experience working on large-scale sporting events or global marketing campaigns.
Strong understanding of B2B marketing channels, including digital marketing, content marketing, and events.
Experience with account-based marketing (ABM) and lead nurturing strategies.
Excellent leadership and team management skills.
Strong negotiation and relationship-building skills.
Exceptional communication, presentation, and interpersonal skills.
Strong project management skills, with the ability to manage multiple priorities and deadlines.
Experience with data analytics tools and CRM systems.
Ability to think strategically and execute tactically.
Passion for soccer and familiarity with the FIFA World Cup.
We'd Love If You Also Have These:
Knowledge of emerging B2B marketing trends and technologies.
Bilingual or multilingual proficiency (especially French and/or Spanish).
Strong network within the sports and hospitality industries.
Creative thinking and problem-solving skills.
Knowledge of FIFA regulations and standards related to marketing and hospitality.
Ability to work in a fast-paced and dynamic environment.
Join us in making the FIFA World Cup 26™ Official Hospitality program a landmark event by leveraging your B2B marketing expertise to deliver unparalleled experiences to our corporate clients and partners. Apply today to be a part of the excitement!
How we work:
Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
#LI-PK1
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Range Minimum:$131,250 annually
Hiring Range Maximum:$175,000 annually
On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.
Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
The Role and What You'll Do:
The Senior Director of B2B Marketing will lead the strategic planning and execution of B2B marketing initiatives for the FIFA World Cup 26™ Official Hospitality program. This role requires a seasoned marketing leader with extensive experience in B2B marketing, a deep understanding of the hospitality industry, and a passion for soccer. The Senior Director will drive the development and implementation of marketing strategies aimed at attracting and retaining corporate clients, sponsors, and partners.
Develop and implement comprehensive B2B marketing strategies to promote the FIFA World Cup 26™ Official Hospitality program to corporate clients, sponsors, and partners.
Lead the creation and execution of targeted marketing campaigns, leveraging multiple channels including email, digital advertising, content marketing, events, and direct sales.
Build and maintain strong relationships with key stakeholders, including corporate clients, sponsors, agencies, and internal teams.
Oversee the development of marketing materials, presentations, and proposals to effectively communicate the value proposition of the hospitality program.
Utilize data analytics and market research to identify trends, measure campaign effectiveness, and optimize marketing strategies.
Collaborate with the sales team to align marketing efforts with sales goals and drive lead generation and conversion.
Manage the B2B marketing budget, ensuring efficient allocation of resources and achieving a high ROI.
Lead, mentor, and develop a high-performing B2B marketing team.
Represent the B2B marketing function in cross-departmental meetings and contribute to the overall marketing strategy of the hospitality program.
Stay abreast of industry trends, competitor activities, and best practices to continuously enhance marketing efforts.
You Have These:
Minimum of 10-12 years of experience in B2B marketing, preferably within the sports, hospitality, or events industries.
Proven track record of developing and executing successful B2B marketing strategies and campaigns.
Experience working on large-scale sporting events or global marketing campaigns.
Strong understanding of B2B marketing channels, including digital marketing, content marketing, and events.
Experience with account-based marketing (ABM) and lead nurturing strategies.
Excellent leadership and team management skills.
Strong negotiation and relationship-building skills.
Exceptional communication, presentation, and interpersonal skills.
Strong project management skills, with the ability to manage multiple priorities and deadlines.
Experience with data analytics tools and CRM systems.
Ability to think strategically and execute tactically.
Passion for soccer and familiarity with the FIFA World Cup.
We'd Love If You Also Have These:
Knowledge of emerging B2B marketing trends and technologies.
Bilingual or multilingual proficiency (especially French and/or Spanish).
Strong network within the sports and hospitality industries.
Creative thinking and problem-solving skills.
Knowledge of FIFA regulations and standards related to marketing and hospitality.
Ability to work in a fast-paced and dynamic environment.
Join us in making the FIFA World Cup 26™ Official Hospitality program a landmark event by leveraging your B2B marketing expertise to deliver unparalleled experiences to our corporate clients and partners. Apply today to be a part of the excitement!
How we work:
Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
#LI-PK1
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.
Hiring Range Minimum:$131,250 annually
Hiring Range Maximum:$175,000 annually