Zimmerman Advertising
Sr. Media Buyer
Zimmerman Advertising, Fort Lauderdale, Florida, us, 33336
Job Description
Overall Objective
Coordinate media buying efforts of accounts including research, planning, buying and posting all facets of market/accounts on a local and national level.
ResponsibilitiesNegotiate, implement, and steward the media buys with broadcast television/cable and radio media for accounts within an assigned group of markets.Proficient in buying all broadcast mediums including top 10 markets.Negotiate best pricing and ratings/impression estimates.Obtain pre and post log times to ensure buys are running correctly.Monitor buys in progress, manage the day-to-day media schedules, arranges for makegoods and credits.Maintain strong relationships with local Account Executives and ManagersKeeps up with industry news, methodology and metric changes and market trends and innovations.Negotiates added value.Evaluates sponsorships and sports packagesExecutes all Media plans while adhering to established budgets, goals and timelines.Clearly and accurately communicates orders and changes to media vendors.Responsible for the post-buy results of all buys and receipt of underdelivery.Collaborates with accounting and media team members and media planners to resolve media billing issues.Maintaining station relationshipsSpend time with senior members of buying team, learning and growing skills such as presenting strategic media buys to clientsTo stay current with buying tools and resources.Delegate appropriate workload to Media Assistant through Media Supervisor approvalHelp train junior staff membersRequirements
5+ years previous experience as a media buyer or assistant media buyerAbility to buy top 10 markets and/or complex buying assignmentsProficient in research such as Qualitative, Quantitative, Trends, Hour-By-Hour day part planning, Zip code analysisStrong analytical skills and problem-solving abilitiesAbility to plan/negotiate strategic media recommendationsMarketplace expertise. (market conditions, strength of stations, season of viewership patterns, methodology changes)Proficient in media tracking and accountability toolsProficient use on Agency buying software (Freewheel/Medio Ocean) and other buying resources a plus (SQAD, Comscore, Nielsen)Strong verbal and written communication skills, with well-developed telephone skills: outgoing and comfortable relating to people.Self-motivated, a desire for challenge and ability to work with minimal supervisionGood computer skills, and proficient in Microsoft 365 and TeamsPossess/portray a strong positive, professional attitude at all times and work effectively in a team environmentHighly dependable, organized and detail-oriented, great focusSkilled in prioritizing and adapting to new projects throughout the day with ability to prioritize and manage multiple projects simultaneously. Ability to work in an environment of fast-paced change while maintaining focusExcellent at meeting deadlines with the ability to work well under pressure
Overall Objective
Coordinate media buying efforts of accounts including research, planning, buying and posting all facets of market/accounts on a local and national level.
ResponsibilitiesNegotiate, implement, and steward the media buys with broadcast television/cable and radio media for accounts within an assigned group of markets.Proficient in buying all broadcast mediums including top 10 markets.Negotiate best pricing and ratings/impression estimates.Obtain pre and post log times to ensure buys are running correctly.Monitor buys in progress, manage the day-to-day media schedules, arranges for makegoods and credits.Maintain strong relationships with local Account Executives and ManagersKeeps up with industry news, methodology and metric changes and market trends and innovations.Negotiates added value.Evaluates sponsorships and sports packagesExecutes all Media plans while adhering to established budgets, goals and timelines.Clearly and accurately communicates orders and changes to media vendors.Responsible for the post-buy results of all buys and receipt of underdelivery.Collaborates with accounting and media team members and media planners to resolve media billing issues.Maintaining station relationshipsSpend time with senior members of buying team, learning and growing skills such as presenting strategic media buys to clientsTo stay current with buying tools and resources.Delegate appropriate workload to Media Assistant through Media Supervisor approvalHelp train junior staff membersRequirements
5+ years previous experience as a media buyer or assistant media buyerAbility to buy top 10 markets and/or complex buying assignmentsProficient in research such as Qualitative, Quantitative, Trends, Hour-By-Hour day part planning, Zip code analysisStrong analytical skills and problem-solving abilitiesAbility to plan/negotiate strategic media recommendationsMarketplace expertise. (market conditions, strength of stations, season of viewership patterns, methodology changes)Proficient in media tracking and accountability toolsProficient use on Agency buying software (Freewheel/Medio Ocean) and other buying resources a plus (SQAD, Comscore, Nielsen)Strong verbal and written communication skills, with well-developed telephone skills: outgoing and comfortable relating to people.Self-motivated, a desire for challenge and ability to work with minimal supervisionGood computer skills, and proficient in Microsoft 365 and TeamsPossess/portray a strong positive, professional attitude at all times and work effectively in a team environmentHighly dependable, organized and detail-oriented, great focusSkilled in prioritizing and adapting to new projects throughout the day with ability to prioritize and manage multiple projects simultaneously. Ability to work in an environment of fast-paced change while maintaining focusExcellent at meeting deadlines with the ability to work well under pressure