Inova
Integrated Marketing Manager
Inova, Falls Church, Virginia, United States, 22042
Job Description
The Integrated Marketing Manager (IMM) will lead the marketing strategy, campaign planning and direct the execution of work by collaborating with the internal MarCom department, agency partners and key leadership of the cancer service line. The Integrated Marketing Manager will ensure we are focused on key priorities with a deep understanding of digital channels to develop integrated marketing plan to reach business unit goals.
Job Responsibilities
Identify opportunities to build brand awareness, drive traffic, and streamline messaging in our brand voice to consistently reach business unit goals to include reaching new patients and engaging existing patientsCollaborate with internal stakeholders on omni-channel plans, measurement plans and areas of opportunity, regularly presenting recommendations, plans and results to senior leaders • Serve as brand steward to ensure we are protecting and promoting our brand in all channels; collaborate with content team and service line leaders to develop engaging and relevant content for various digital channelsContinually analyze our digital performance to optimize media mix according to our goalsIdentify areas where messaging, reach and patient experience can be optimized and lead the change through coordination of several departmentsCollaborate with Communications team to ensure that messaging is developed and implemented for external media opportunities to include media outreach strategies and plans which drive business prioritiesRegularly review website content, SEO opportunities and collaboration with our digital team to optimize experiences and streamline digital touchpoints for our patientsWrite creative briefs and marketing strategies to guide our agency, digital and media partners on execution of omni-channel marketing campaignsWork closely with other team members to ensure cohesive messaging and collaboration in marketing campaigns; look for opportunities to leverage partners within and outside of the organizationDevelop and lead execution of email campaigns to nurture new or existing patient base, drive conversations and leverage segmentation to personalize messagingAs needed, support service line physicians when they are leveraged for media interviewsConvenes multidisciplinary team including creative services, digital marketing, market research, media relations, internal communications, physician relations, and agency partners as appropriate to develop collaborative, multi-target and omni-channel marketing plansDrives all decisions and recommendations through data; monitor the performance of campaigns, and campaigns and report out to leadership and service line to share insights and optimize performance of campaignsMay perform other duties as assigned
Additional Requirements
Experience - 5 years (8 years preferred) of experience in Marketing, digital marketing or related field (healthcare experienced preferred)
Education - Bachelors Degree in Marketing, digital marketing or related field
About Us
We are Inova, Northern Virginia's leading nonprofit healthcare provider. Every day, our 24,000+ team members provide world-class healthcare to the communities we serve. Our people are the reason we're a national leader in healthcare safety, quality and patient experience. And from best-in-class facilities to professional development opportunities, we support them at every step. At Inova, we're constantly striving to be ever better - to shape a more compassionate future for healthcare.
Inova Health System is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, pregnancy (including childbirth, pregnancy-related conditions and lactation), race, religion, sex, sexual orientation, veteran status, genetic information, or any other characteristics protected by law.
The Integrated Marketing Manager (IMM) will lead the marketing strategy, campaign planning and direct the execution of work by collaborating with the internal MarCom department, agency partners and key leadership of the cancer service line. The Integrated Marketing Manager will ensure we are focused on key priorities with a deep understanding of digital channels to develop integrated marketing plan to reach business unit goals.
Job Responsibilities
Identify opportunities to build brand awareness, drive traffic, and streamline messaging in our brand voice to consistently reach business unit goals to include reaching new patients and engaging existing patientsCollaborate with internal stakeholders on omni-channel plans, measurement plans and areas of opportunity, regularly presenting recommendations, plans and results to senior leaders • Serve as brand steward to ensure we are protecting and promoting our brand in all channels; collaborate with content team and service line leaders to develop engaging and relevant content for various digital channelsContinually analyze our digital performance to optimize media mix according to our goalsIdentify areas where messaging, reach and patient experience can be optimized and lead the change through coordination of several departmentsCollaborate with Communications team to ensure that messaging is developed and implemented for external media opportunities to include media outreach strategies and plans which drive business prioritiesRegularly review website content, SEO opportunities and collaboration with our digital team to optimize experiences and streamline digital touchpoints for our patientsWrite creative briefs and marketing strategies to guide our agency, digital and media partners on execution of omni-channel marketing campaignsWork closely with other team members to ensure cohesive messaging and collaboration in marketing campaigns; look for opportunities to leverage partners within and outside of the organizationDevelop and lead execution of email campaigns to nurture new or existing patient base, drive conversations and leverage segmentation to personalize messagingAs needed, support service line physicians when they are leveraged for media interviewsConvenes multidisciplinary team including creative services, digital marketing, market research, media relations, internal communications, physician relations, and agency partners as appropriate to develop collaborative, multi-target and omni-channel marketing plansDrives all decisions and recommendations through data; monitor the performance of campaigns, and campaigns and report out to leadership and service line to share insights and optimize performance of campaignsMay perform other duties as assigned
Additional Requirements
Experience - 5 years (8 years preferred) of experience in Marketing, digital marketing or related field (healthcare experienced preferred)
Education - Bachelors Degree in Marketing, digital marketing or related field
About Us
We are Inova, Northern Virginia's leading nonprofit healthcare provider. Every day, our 24,000+ team members provide world-class healthcare to the communities we serve. Our people are the reason we're a national leader in healthcare safety, quality and patient experience. And from best-in-class facilities to professional development opportunities, we support them at every step. At Inova, we're constantly striving to be ever better - to shape a more compassionate future for healthcare.
Inova Health System is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, pregnancy (including childbirth, pregnancy-related conditions and lactation), race, religion, sex, sexual orientation, veteran status, genetic information, or any other characteristics protected by law.