Terracon
Senior Corporate Marketing Strategist
Terracon, Olathe, Kansas, us, 66051
28939BR
Service Line:
Office Management/Administration
Office Name:
Corporate
Job Description:
TERRACON SUCCESS STARTS WITH YOU!
At Terracon, our employee-owners are on a journey together, leveraging their talents, camaraderie, and curiosity to explore and discover new and better solutions to overcome client challenges. As a senior corporate marketing strategist, you’ll join an employee-owned company committed to delivering success to you, your career, our clients, and Terracon. Our core values, courage, curiosity, excellence, integrity, and prosperity, drive our mission.
Ranked 18 in Engineering News-Record’s 2024 list of the Top 500 Design Firms, Terracon offers an exciting, fun place to work and grow professionally!
We’re seeking a resourceful, passionate professional services marketing professional with a strong initiative to join our corporate marketing and communications team! As strategic marketing partners, we contribute nationally to Terracon’s growth through pursuit management, client experience strategies, lead generation, and brand elevation. You’ll collaborate with outstanding power generation and transmission and digital infrastructure leaders and talented technical practitioners, marketers, and client development professionals.
Your passion for marketing and teamwork will not go unnoticed and will be rewarded through recognition bonuses, excellent compensation, and competitive benefits.
This is a remote opportunity. While our preference is to fill this position in the Kansas City area, we are committed to hiring the right candidate, where ever they may be housed.
General Responsibilities:
Work closely with the leaders of the power generation and transmission and digital infrastructure sectors to develop a marketing strategy and consistent messaging.
Create and guide the consistent use of key messaging that supports the sectors by showcasing how we deliver value to our clients through compelling stories.
Develop and execute comprehensive marketing and communications plans to enhance Terracon’s brand presence in these sectors.
Play a crucial role in content development and maintenance.
Collaborate with external communications on digital marketing strategy, lead generation, advertising, and public relations.
Explore thought leadership opportunities and collaborate with sector leaders and technical professionals on writing abstracts and industry articles for digital and print.
Establish relationships and strive to provide excellent client experience for our internal clients in operations.
Follow safety rules, guidelines, and standards for all projects. Participate in pre-task planning. Report any safety issues or concerns to management.
Essential Roles and Responsibilities:
Strategic Marketing Planning and Execution
Develop and implement comprehensive marketing and communications plans aligned with sector goals.
Partner with the corporate marketing and communications market/client insights team to identify trends, opportunities, and competitive landscape.
Collaborate with the sector leaders to set marketing objectives and key performance indicators.
Client Relationship Management
Develop expertise with and help drive our Microsoft Dynamics 365 Client Relationship Management (CRM) system usage.
Serve as the CRM leader for the sectors’ team, building the pipeline of pursuits, using the tool to ensure pursuits have marketing leadership, recording activities, and bringing insights and data to the team.
Encourage sector leadership and client development teams to use CRM to store valuable client relationship data.
Marketing Subject Matter Expert
Consult with local and regional teams on the marketing strategy of the sectors and serve as a subject matter expert on sector-specific marketing materials, including vendor forms, statements of qualifications, qualifications-based proposals, technical or key messaging, and narratives.
Serve as a resource for local and regional marketing and client development teams connecting staff and advising on tools and resources available to them in the sectors.
Work with our local and regional teams to pursue strategic pursuits. Can play either a lead or supporting role in major pursuit proposal development.
Content Development and Maintenance
Create detailed target audience personas, map client journeys, and develop tailored key messages.
Work with our brand team writers to develop compelling stories demonstrating the value and expertise of power generation and transmission and digital infrastructure sectors.
Create high-quality content, including abstracts, articles, case studies, and presentations.
Develop and maintain updated sector marketing collateral, including brochures, presentations, promotional materials, and proposal content.
Digital Marketing
In partnership with the corporate external communications team, develop digital marketing strategy and key messages for power generation and transmission and digital infrastructure sector marketing campaigns.
Collaborate with sectors’ leaders on developing marketing collateral for national services.
Trade Shows, Events, and Professional Organizations
Research, analyze, and plan national power generation and transmission and digital infrastructure conferences and thought leadership opportunities.
Maintain a comprehensive database of conferences and thought leadership opportunities.
Lead, strategize, plan, and execute trade shows, conferences, webinars, and client events. This includes managing budget, logistics, and associated activities.
Conduct research, analysis, and plan for relevant national professional organizations and Terracon’s involvement. Maintain databases of these organizations.
Vendor Forms
Manage the prequalification process and prepare vendor form responses for key power generation and transmission national accounts and clients, ensuring compliance.
Requirements:
Bachelor’s degree in communications, marketing, or related degree and 7 years of marketing and communications experience. Or instead of a degree, a minimum of 11 years of related experience.
Valid driver’s license with acceptable violation history.
#LI-TB1
Exemption:
Exempt
Requisition ID:
28939BR
Posting Title:
Senior Corporate Marketing Strategist - Power Generation & Transmission and Digital Infrastructure Sectors
Employment Type:
Regular, Full Time
City, State (Office Location):
Olathe, KS
About Terracon:
Terracon is a 100 percent employee-owned multidiscipline consulting firm comprised of more than 6,000 curious minds focused on solving engineering and technical challenges from more than 175 locations nationwide. Since 1965, Terracon has evolved into a successful multi-discipline firm specializing in environmental, facilities, geotechnical, and materials services. Terracon’s growth is due to our talented employee-owners exceeding expectations in client service and growing their careers with new and exciting opportunities in the marketplace.
Terracon’s vision of “Together, we are best at people” is demonstrated through our excellent compensation and benefits package. Based on eligibility, role and job status, we offer many programs including medical, dental, vision, life insurance, 401(k) plan, paid time off and holidays, education reimbursement, and various bonus programs.
EEO Statement:
Terracon is an EEO employer. We encourage qualified minority, female, veteran and disabled candidates to apply and be considered for open positions. We do not discriminate against any applicant for employment, or any employee because of race, color, religion, national origin, age, sex, sexual orientation, gender identity, gender, disability, age, or military status.
Job Category:
Marketing/Communications
Service Line:
Office Management/Administration
Office Name:
Corporate
Job Description:
TERRACON SUCCESS STARTS WITH YOU!
At Terracon, our employee-owners are on a journey together, leveraging their talents, camaraderie, and curiosity to explore and discover new and better solutions to overcome client challenges. As a senior corporate marketing strategist, you’ll join an employee-owned company committed to delivering success to you, your career, our clients, and Terracon. Our core values, courage, curiosity, excellence, integrity, and prosperity, drive our mission.
Ranked 18 in Engineering News-Record’s 2024 list of the Top 500 Design Firms, Terracon offers an exciting, fun place to work and grow professionally!
We’re seeking a resourceful, passionate professional services marketing professional with a strong initiative to join our corporate marketing and communications team! As strategic marketing partners, we contribute nationally to Terracon’s growth through pursuit management, client experience strategies, lead generation, and brand elevation. You’ll collaborate with outstanding power generation and transmission and digital infrastructure leaders and talented technical practitioners, marketers, and client development professionals.
Your passion for marketing and teamwork will not go unnoticed and will be rewarded through recognition bonuses, excellent compensation, and competitive benefits.
This is a remote opportunity. While our preference is to fill this position in the Kansas City area, we are committed to hiring the right candidate, where ever they may be housed.
General Responsibilities:
Work closely with the leaders of the power generation and transmission and digital infrastructure sectors to develop a marketing strategy and consistent messaging.
Create and guide the consistent use of key messaging that supports the sectors by showcasing how we deliver value to our clients through compelling stories.
Develop and execute comprehensive marketing and communications plans to enhance Terracon’s brand presence in these sectors.
Play a crucial role in content development and maintenance.
Collaborate with external communications on digital marketing strategy, lead generation, advertising, and public relations.
Explore thought leadership opportunities and collaborate with sector leaders and technical professionals on writing abstracts and industry articles for digital and print.
Establish relationships and strive to provide excellent client experience for our internal clients in operations.
Follow safety rules, guidelines, and standards for all projects. Participate in pre-task planning. Report any safety issues or concerns to management.
Essential Roles and Responsibilities:
Strategic Marketing Planning and Execution
Develop and implement comprehensive marketing and communications plans aligned with sector goals.
Partner with the corporate marketing and communications market/client insights team to identify trends, opportunities, and competitive landscape.
Collaborate with the sector leaders to set marketing objectives and key performance indicators.
Client Relationship Management
Develop expertise with and help drive our Microsoft Dynamics 365 Client Relationship Management (CRM) system usage.
Serve as the CRM leader for the sectors’ team, building the pipeline of pursuits, using the tool to ensure pursuits have marketing leadership, recording activities, and bringing insights and data to the team.
Encourage sector leadership and client development teams to use CRM to store valuable client relationship data.
Marketing Subject Matter Expert
Consult with local and regional teams on the marketing strategy of the sectors and serve as a subject matter expert on sector-specific marketing materials, including vendor forms, statements of qualifications, qualifications-based proposals, technical or key messaging, and narratives.
Serve as a resource for local and regional marketing and client development teams connecting staff and advising on tools and resources available to them in the sectors.
Work with our local and regional teams to pursue strategic pursuits. Can play either a lead or supporting role in major pursuit proposal development.
Content Development and Maintenance
Create detailed target audience personas, map client journeys, and develop tailored key messages.
Work with our brand team writers to develop compelling stories demonstrating the value and expertise of power generation and transmission and digital infrastructure sectors.
Create high-quality content, including abstracts, articles, case studies, and presentations.
Develop and maintain updated sector marketing collateral, including brochures, presentations, promotional materials, and proposal content.
Digital Marketing
In partnership with the corporate external communications team, develop digital marketing strategy and key messages for power generation and transmission and digital infrastructure sector marketing campaigns.
Collaborate with sectors’ leaders on developing marketing collateral for national services.
Trade Shows, Events, and Professional Organizations
Research, analyze, and plan national power generation and transmission and digital infrastructure conferences and thought leadership opportunities.
Maintain a comprehensive database of conferences and thought leadership opportunities.
Lead, strategize, plan, and execute trade shows, conferences, webinars, and client events. This includes managing budget, logistics, and associated activities.
Conduct research, analysis, and plan for relevant national professional organizations and Terracon’s involvement. Maintain databases of these organizations.
Vendor Forms
Manage the prequalification process and prepare vendor form responses for key power generation and transmission national accounts and clients, ensuring compliance.
Requirements:
Bachelor’s degree in communications, marketing, or related degree and 7 years of marketing and communications experience. Or instead of a degree, a minimum of 11 years of related experience.
Valid driver’s license with acceptable violation history.
#LI-TB1
Exemption:
Exempt
Requisition ID:
28939BR
Posting Title:
Senior Corporate Marketing Strategist - Power Generation & Transmission and Digital Infrastructure Sectors
Employment Type:
Regular, Full Time
City, State (Office Location):
Olathe, KS
About Terracon:
Terracon is a 100 percent employee-owned multidiscipline consulting firm comprised of more than 6,000 curious minds focused on solving engineering and technical challenges from more than 175 locations nationwide. Since 1965, Terracon has evolved into a successful multi-discipline firm specializing in environmental, facilities, geotechnical, and materials services. Terracon’s growth is due to our talented employee-owners exceeding expectations in client service and growing their careers with new and exciting opportunities in the marketplace.
Terracon’s vision of “Together, we are best at people” is demonstrated through our excellent compensation and benefits package. Based on eligibility, role and job status, we offer many programs including medical, dental, vision, life insurance, 401(k) plan, paid time off and holidays, education reimbursement, and various bonus programs.
EEO Statement:
Terracon is an EEO employer. We encourage qualified minority, female, veteran and disabled candidates to apply and be considered for open positions. We do not discriminate against any applicant for employment, or any employee because of race, color, religion, national origin, age, sex, sexual orientation, gender identity, gender, disability, age, or military status.
Job Category:
Marketing/Communications