Rocky Mountain Institute
Social Media Lead
Rocky Mountain Institute, Boulder, Colorado, United States, 80301
Job Description:
RMI, founded as the Rocky Mountain Institute, is seeking an experienced, innovative Social Media Lead to create social media content and thought leadership, monitor social activity, build community, and track and share the performance and growth of RMI's social media channels for the teams focused on market-based mechanisms to drive the energy transition including data and transparency, heavy industry, and climate finance.
The ideal candidate is a highly creative, motivated individual that will help the brand grow its footprint across LinkedIn, Facebook, Instagram, and X/Twitter, both paid and organic, to drive engagement with targeted audiences, influencers and partners and grow RMI's social following.
The ideal candidate has passion for and knowledge of clean energy and the climate, paired with a knack for finding stories that resonate and bringing them to life in ways that fit - for the channel, the audience, and the brand.
You can translate complex subject matter into snackable content and think across multiple channels. You can spot emerging social media trends and test them with a growth mindset and mentality, while writing to RMI's brand voice.
The candidatehas proven experience optimizing these channels and will be responsible for executing our social media strategy which is reflective of RMI's brand and business goals, to engage key audiences and leads across our target industries and segments. The right candidate will also help track and share channel performance, cultivate community, and help monitor channels for news and other key events.
The Social Media Lead is an integral member of RMI's Influence team and will work closely with our full communications team to execute social media campaigns that engage and motivate our audience. A strong desire to make a difference in accelerating the adoption of renewable energy and tackling climate change is preferred.
This position reports to the Social Media Manager and will work closely with strategic communications experts from across RMI, along with ourmedia relations, creative, and storytellingteams. This role will also work closely with the marketing and audience analytics team.
Remote - Bay Area, Calif., Denver/ Boulder, Col., Washington, D.C., or New York, N.Y.preferred
Key Responsibilities
Produce clear and compelling social content including ads, simple infographics, photography and social-first videos, in support of RMI's diverse work and donor cultivation that adheres to our social media strategy and brand messaging.
Utilize a content calendar and messaging framework; work with design and content teams to populate, prepare content and schedule to social media channels. Collaborate with design and video teams to create visuals, photography and videos and optimize for social media channels and audiences.
Follow social media strategies and best practices style guide to emphasize distribution against core messaging priorities, increase reach, and deepen audience engagement aligned with RMI's brand voice and overall goals.
On select channels, monitor social activity, build community, and track/share performance metrics.
Work with key leaders within the organization to drive thought leadership opportunities and build personal brands through social media.
Collaborate with the media relations team to develop content that will grab the attention of target energy and climate media to support media outreach efforts
Collaborate with the media relations, content and design teams to rapidly develop social content responding to breaking climate or energy news stories.
Support the Social Media Manager with their work as needed.
Minimum Qualifications
Bachelor's degree in marketing, advertising, journalism or related field.
Thorough understanding of the social media landscape, including channels, best practices and audiences.
Three years of social media experienc in a fast-paced environment, Extensive experience with social media publishing tools, particularly Sprout Social (posting, listening, analytics).
Excellent messaging and storytelling skills and ability to align creative strategy with overall business objectives.
Strong strategy, problem solving, storytelling, writing and presentation skills.
Ability to understand and utilize social analytics.
Experience developing and maintaining social media content partnerships.
Additional Qualifications
Experience in one or more of the following industries: energy, climate change, policy, or the broader energy transition.
RMI, founded as the Rocky Mountain Institute, is seeking an experienced, innovative Social Media Lead to create social media content and thought leadership, monitor social activity, build community, and track and share the performance and growth of RMI's social media channels for the teams focused on market-based mechanisms to drive the energy transition including data and transparency, heavy industry, and climate finance.
The ideal candidate is a highly creative, motivated individual that will help the brand grow its footprint across LinkedIn, Facebook, Instagram, and X/Twitter, both paid and organic, to drive engagement with targeted audiences, influencers and partners and grow RMI's social following.
The ideal candidate has passion for and knowledge of clean energy and the climate, paired with a knack for finding stories that resonate and bringing them to life in ways that fit - for the channel, the audience, and the brand.
You can translate complex subject matter into snackable content and think across multiple channels. You can spot emerging social media trends and test them with a growth mindset and mentality, while writing to RMI's brand voice.
The candidatehas proven experience optimizing these channels and will be responsible for executing our social media strategy which is reflective of RMI's brand and business goals, to engage key audiences and leads across our target industries and segments. The right candidate will also help track and share channel performance, cultivate community, and help monitor channels for news and other key events.
The Social Media Lead is an integral member of RMI's Influence team and will work closely with our full communications team to execute social media campaigns that engage and motivate our audience. A strong desire to make a difference in accelerating the adoption of renewable energy and tackling climate change is preferred.
This position reports to the Social Media Manager and will work closely with strategic communications experts from across RMI, along with ourmedia relations, creative, and storytellingteams. This role will also work closely with the marketing and audience analytics team.
Remote - Bay Area, Calif., Denver/ Boulder, Col., Washington, D.C., or New York, N.Y.preferred
Key Responsibilities
Produce clear and compelling social content including ads, simple infographics, photography and social-first videos, in support of RMI's diverse work and donor cultivation that adheres to our social media strategy and brand messaging.
Utilize a content calendar and messaging framework; work with design and content teams to populate, prepare content and schedule to social media channels. Collaborate with design and video teams to create visuals, photography and videos and optimize for social media channels and audiences.
Follow social media strategies and best practices style guide to emphasize distribution against core messaging priorities, increase reach, and deepen audience engagement aligned with RMI's brand voice and overall goals.
On select channels, monitor social activity, build community, and track/share performance metrics.
Work with key leaders within the organization to drive thought leadership opportunities and build personal brands through social media.
Collaborate with the media relations team to develop content that will grab the attention of target energy and climate media to support media outreach efforts
Collaborate with the media relations, content and design teams to rapidly develop social content responding to breaking climate or energy news stories.
Support the Social Media Manager with their work as needed.
Minimum Qualifications
Bachelor's degree in marketing, advertising, journalism or related field.
Thorough understanding of the social media landscape, including channels, best practices and audiences.
Three years of social media experienc in a fast-paced environment, Extensive experience with social media publishing tools, particularly Sprout Social (posting, listening, analytics).
Excellent messaging and storytelling skills and ability to align creative strategy with overall business objectives.
Strong strategy, problem solving, storytelling, writing and presentation skills.
Ability to understand and utilize social analytics.
Experience developing and maintaining social media content partnerships.
Additional Qualifications
Experience in one or more of the following industries: energy, climate change, policy, or the broader energy transition.