Software Guidance and Assistance, Inc.
Customer Marketing Analyst
Software Guidance and Assistance, Inc., Lehi, Utah, United States, 84043
Software Guidance & Assistance, Inc., (SGA), is searching for a
Customer Marketing Analyst
for a
Contract
assignment with one of our premier
SaaS
clients in
Lehi, UT.
The Digital Experience (DX) Marketing Analytics team is looking for a multifaceted, data-driven B2B Marketing Analyst with a strong blend of business knowledge and technical skills to evolve how we measure the impact of integrated marketing efforts. As an analyst with a focus on applications of modern approaches to ABM (Account-Based Marketing), you will be tasked with driving ABM performance and play a key role in creating new approaches to measure the impact of account-based initiatives. This job will require applying various analytical methods and tools to assist Marketing & Sales functions deliver growth in the digital experience segment.
The Digital Experience business is an exciting, constantly evolving space that needs your skillset to drive marketing insights and generate long-term value for customers. In this team, we are tasked with discovering and communicating insights to our business partners by stitching together data to tell a cohesive story. We are passionate about diving deep into the data and building reporting solutions to help our partners scale efficiently.
Responsibilities
:Conduct analysis with a focus on articulating the impact of account-based performance across marketing and sales engagementsCombine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizationsWork cross-functionally with Data Engineering, Operations, Portfolio, and Demand Marketing teams to ensure campaign is executed and results are effectively deliveredEstablish targets and benchmarks that articulate the impact of account-based initiatives to revenueCreate new metrics and methods that quantify impact of thought leadership campaign engagements to primary B2B KPIs
Skills
:
Degree in Marketing, Statistics, Finance, Computer Science or other relevant fieldsAbility to translate asks from marketing partners into technical requirements to surface impactful end-state analyses and reportsExperience with SQL and Advanced Excel knowledgeOutstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendationsHighly entrepreneurial and able to operate independently with minimal direction3+ years of experience in B2B subscription revenue environment, with a focus on optimizing the Account-Based Marketing motion
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work.
EEO Employer: Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status.
Customer Marketing Analyst
for a
Contract
assignment with one of our premier
SaaS
clients in
Lehi, UT.
The Digital Experience (DX) Marketing Analytics team is looking for a multifaceted, data-driven B2B Marketing Analyst with a strong blend of business knowledge and technical skills to evolve how we measure the impact of integrated marketing efforts. As an analyst with a focus on applications of modern approaches to ABM (Account-Based Marketing), you will be tasked with driving ABM performance and play a key role in creating new approaches to measure the impact of account-based initiatives. This job will require applying various analytical methods and tools to assist Marketing & Sales functions deliver growth in the digital experience segment.
The Digital Experience business is an exciting, constantly evolving space that needs your skillset to drive marketing insights and generate long-term value for customers. In this team, we are tasked with discovering and communicating insights to our business partners by stitching together data to tell a cohesive story. We are passionate about diving deep into the data and building reporting solutions to help our partners scale efficiently.
Responsibilities
:Conduct analysis with a focus on articulating the impact of account-based performance across marketing and sales engagementsCombine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizationsWork cross-functionally with Data Engineering, Operations, Portfolio, and Demand Marketing teams to ensure campaign is executed and results are effectively deliveredEstablish targets and benchmarks that articulate the impact of account-based initiatives to revenueCreate new metrics and methods that quantify impact of thought leadership campaign engagements to primary B2B KPIs
Skills
:
Degree in Marketing, Statistics, Finance, Computer Science or other relevant fieldsAbility to translate asks from marketing partners into technical requirements to surface impactful end-state analyses and reportsExperience with SQL and Advanced Excel knowledgeOutstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendationsHighly entrepreneurial and able to operate independently with minimal direction3+ years of experience in B2B subscription revenue environment, with a focus on optimizing the Account-Based Marketing motion
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work.
EEO Employer: Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status.