Salesforce Marketing Cloud Expert

We are in search of a Salesforce Marketing Cloud Product Expert with a strong product, technical, marketing and analytical background. The ideal candidate will possess extensive hands-on experience with Salesforce Marketing Cloud, demonstrating expertise in campaign management, customer journey personalization, data analysis, and marketing automation optimization. This role demands a deep understanding of both marketing principles and technical capabilities to deliver effective solutions within the Salesforce Marketing Cloud platform. Responsibilities: • Provide thought leadership on Salesforce Marketing Cloud and omni-channel digital marketing best practices • Design, build, and execute marketing campaigns utilizing Salesforce Marketing Cloud. • Configure and customize the Salesforce Marketing Cloud to meet complex business requirements, enhancing marketing automation processes. • Develop technical solutions for personalized customer journeys, email campaigns, and automation workflows, ensuring alignment with marketing strategies. • Analyze campaign performance, providing insights and recommendations to drive marketing strategy optimization. • Troubleshoot technical issues, identifying root causes, and implementing corrective measures to improve system performance. • Collaborate with cross-functional teams to ensure marketing efforts are well-integrated with overall business goals. • Keep abreast of industry trends, updates, and best practices in marketing automation and Salesforce Marketing Cloud functionalities. • Salesforce Marketing Cloud certification strongly preferred. • Demonstrable experience in Salesforce Marketing Cloud administration, configuration, and development. • Proficient in AMPscript, SQL, HTML, CSS, and JavaScript for marketing automation. • Strong analytical skills with a talent for interpreting data and making informed, data-driven decisions. Excellent problem-solving capabilities with meticulous attention to detail.

Skills Required:

Salesforce Marketing Cloud

Experience Required:

Salesforce Marketing Cloud experience of 5+ years

Education Required:

Salesforce Marketing Cloud certifications