Y-12 Federal Credit Union
Manager, Marketing Systems
Y-12 Federal Credit Union, Oak Ridge, Tennessee, United States, 37830
POSITION SUMMARY
The Manager, Marketing Technology will be responsible for the management and optimization of marketing technology platforms, including marketing automation tools and analytics platforms, to support marketing initiatives and drive business growth.
Reports to:
Director, Marketing & Sales
Supervises:
0 (directly) 0 (indirectly)
ESSENTIAL FUNCTIONSManage all marketing technology including Salesforce Marketing Cloud, data analytics tools, segmentation tools, and back-end reporting for various systems. Utilize tools to implement and track marketing campaigns, monitor member behavior, and drive improvement in key performance metrics such as profitability and retention. Support the implementation and integration of new marketing technology solutions, working closely with cross-functional teams to ensure alignment with business objectives and requirements.Serve as the marketing data expert. Work closely with key partners across Marketing, IT, and Business Intelligence teams to define KPIs, establish performance measurement frameworks, and track ROI. Be a strategic partner to all business leaders for data requests, including defining needs, selection and retrieval, analysis, validation, and instruction. Requires a deep understanding of data to train leaders on what is being presented.Collaborate with stakeholders to define and execute data-driven marketing strategies, including audience segmentation, targeting, and personalization. Create and execute impactful digital marketing lifecycle programs and promotional campaigns.Implement innovative strategies and continuous optimization to ensure that digital channels drive membership and engagement goals. Conduct A/B testing and experimentation to optimize marketing campaigns and tactics based on data-driven insights and learnings.Monitor industry trends and best practices in marketing technology and analytics, providing recommendations for innovation and improvement to enhance marketing effectiveness and efficiency.Support other marketing efforts and Credit Union special events as needed.Perform other duties as assigned.EDUCATION/ EXPERIENCE
Three to five years of similar or related experience.Bachelor's degree in marketing, data analytics, or related field or equivalent experience.OTHER SKILLS AND ABILITIES
Must have excellent communication skills including written, verbal, and public speaking.Strong technical, problem-solving skills, and analytical skills with experience in data analysis, visualization, and interpretation.Must be able to work independently and manage multiple tasks simultaneously in an effective and efficient manner.Ability to collaborate, engage, and work well in a team environment.Must have excellent resource management and time management skills.Proficiency in Salesforce Marketing Cloud, marketing automation tools, and analytics tools.PERFORMANCE MEASUREMENTS:
Develop internal and external communication that educate, promote services, and reflect the credit union's brand.Actively participate in branch/department and staff meetings in order to maintain awareness of organizational issues and promotional campaigns. Remain current on changes in policies, procedures, compliance and product development.Attend continuing education classes to enhance job knowledge and performance in order to provide exceptional service to internal and external members. Take initiative for personal career development and seek opportunities to learn new skillsSERVICE STANDARDS:
Own the Issueo Build confidence that you will help through your words and actions.
o Minimize the team/member's effort.
Personalize the Experienceo Show that you care about the person and the issue.
o Adapt to the team/member's pace, style, and emotional tone.
Be Authentico Be genuine.
o Be present in the conversation to avoid sounding mechanical.
Understand, then Solveo Aim for one-call resolution.
o Address the underlying issue vs. just the request.
o Be crystal clear on next steps.
Be Curious to Exceed Expectations
o Pick up on cues and clues indicating other needs.
o Engage in conversation to discuss broader needs.
o Help the member access additional resources, products, and services to gain more value.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk, hear, and sit. This position requires standing, walking, bending, kneeling, stooping, crouching. The employee may occasionally lift and/or move items over 15 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
WORK ENVIRONMENT:
Typical office - no hazardous or unpleasant conditions.
We are an EEO Employer
All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Supervisors as deemed appropriate may assign additional functions and requirements.
In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.
Job descriptions are not intended and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.
The Manager, Marketing Technology will be responsible for the management and optimization of marketing technology platforms, including marketing automation tools and analytics platforms, to support marketing initiatives and drive business growth.
Reports to:
Director, Marketing & Sales
Supervises:
0 (directly) 0 (indirectly)
ESSENTIAL FUNCTIONSManage all marketing technology including Salesforce Marketing Cloud, data analytics tools, segmentation tools, and back-end reporting for various systems. Utilize tools to implement and track marketing campaigns, monitor member behavior, and drive improvement in key performance metrics such as profitability and retention. Support the implementation and integration of new marketing technology solutions, working closely with cross-functional teams to ensure alignment with business objectives and requirements.Serve as the marketing data expert. Work closely with key partners across Marketing, IT, and Business Intelligence teams to define KPIs, establish performance measurement frameworks, and track ROI. Be a strategic partner to all business leaders for data requests, including defining needs, selection and retrieval, analysis, validation, and instruction. Requires a deep understanding of data to train leaders on what is being presented.Collaborate with stakeholders to define and execute data-driven marketing strategies, including audience segmentation, targeting, and personalization. Create and execute impactful digital marketing lifecycle programs and promotional campaigns.Implement innovative strategies and continuous optimization to ensure that digital channels drive membership and engagement goals. Conduct A/B testing and experimentation to optimize marketing campaigns and tactics based on data-driven insights and learnings.Monitor industry trends and best practices in marketing technology and analytics, providing recommendations for innovation and improvement to enhance marketing effectiveness and efficiency.Support other marketing efforts and Credit Union special events as needed.Perform other duties as assigned.EDUCATION/ EXPERIENCE
Three to five years of similar or related experience.Bachelor's degree in marketing, data analytics, or related field or equivalent experience.OTHER SKILLS AND ABILITIES
Must have excellent communication skills including written, verbal, and public speaking.Strong technical, problem-solving skills, and analytical skills with experience in data analysis, visualization, and interpretation.Must be able to work independently and manage multiple tasks simultaneously in an effective and efficient manner.Ability to collaborate, engage, and work well in a team environment.Must have excellent resource management and time management skills.Proficiency in Salesforce Marketing Cloud, marketing automation tools, and analytics tools.PERFORMANCE MEASUREMENTS:
Develop internal and external communication that educate, promote services, and reflect the credit union's brand.Actively participate in branch/department and staff meetings in order to maintain awareness of organizational issues and promotional campaigns. Remain current on changes in policies, procedures, compliance and product development.Attend continuing education classes to enhance job knowledge and performance in order to provide exceptional service to internal and external members. Take initiative for personal career development and seek opportunities to learn new skillsSERVICE STANDARDS:
Own the Issueo Build confidence that you will help through your words and actions.
o Minimize the team/member's effort.
Personalize the Experienceo Show that you care about the person and the issue.
o Adapt to the team/member's pace, style, and emotional tone.
Be Authentico Be genuine.
o Be present in the conversation to avoid sounding mechanical.
Understand, then Solveo Aim for one-call resolution.
o Address the underlying issue vs. just the request.
o Be crystal clear on next steps.
Be Curious to Exceed Expectations
o Pick up on cues and clues indicating other needs.
o Engage in conversation to discuss broader needs.
o Help the member access additional resources, products, and services to gain more value.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk, hear, and sit. This position requires standing, walking, bending, kneeling, stooping, crouching. The employee may occasionally lift and/or move items over 15 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
WORK ENVIRONMENT:
Typical office - no hazardous or unpleasant conditions.
We are an EEO Employer
All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Supervisors as deemed appropriate may assign additional functions and requirements.
In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.
Job descriptions are not intended and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.