Salesforce Marketing Cloud Developer

Responsibilities:• Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices.• Own development of email campaigns. Including automated campaigns, newsletters, and product recommendations. Build highly dynamic campaigns using HTML and AMPscript.• Develop and optimize email template portfolio for continued A/B testing, mobile optimization, and dynamic personalization according to business rules and logic.• Perform QA testing using email testing and analytics platforms such as Litmus to ensure segmented audiences and content are accurate and rendering properly across different devices.• Partner closely with Marketing and Engineering teams, to turn compelling and personalized email notifications into reality.• Set up, test, and report results on sweepstakes opt-in landing pages on the website.• Execute email setup and deployment via SFMC (Salesforce Marketing Cloud) - must have strong grasp of all functions within SFMC (Salesforce Marketing Cloud) and provide seamless walkthrough/overview.• Manage and segment audience data using the various Marketing Cloud and CDP tools (audience builder, data extensions, API, filters, queries, etc.).• Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup, etc.• Leverage SFMC tools and scripting languages to update content and enable dynamic content/personalization.• Serve as the Technical Subject Matter Expert of the Segment CDP (Customer Data Platform) - must have strong grasp of all functions within the CDP. If no prior experience with Segment, candidate must be able to quickly gain deep understanding of it.• Partner with Marketing channel leads to facilitate omnichannel consumer journeys via the CDP. This includes creating audiences, journeys, and connecting sources and destinations to the CDP.• Assess performance of digital omni-channel journeys/executions through timely KPI reporting. Partner with Marketing channel leads to identify and drive optimizations.• Responsible for process and systems to manage data quality, ensuring production data is correct for each campaign.• Collaborate with analytics & marketing teams to improve data models that feed business intelligence tools, increasing data accessibility and fostering data-driven decision making.• Fully participate in all training initiatives and activities.• Perform other duties and projects as assigned.

Qualifications:• 5+ years, HTML, CSS, Responsive, Email, CRM and/or Email Coding• Knowledge of CRM platforms: 3+ years Salesforce Marketing Cloud required• Salesforce certifications a plus but not required• Experience with Litmus/other testing platforms• Use Marketing Cloud scripting languages / AMPscript.• Develop all email templates and promotional content within production schedules• Knowledge of results-driven email metrics, specifically A/B testing and KPI tracking.• Experience with Adobe Creative Suite applications, specifically Photoshop• Set-up automated email templates, queries and reports focused on improving the consumer experience.• 2+ years experience with Customer Data Platform, Segment is preferred• High level of ownership of responsibilities, forward thinker, always working towards elevating brand opportunities.• Must be self-motivated and able to work independently, as well as part of a team.• Highly organized with the ability to multitask, prioritize, and problem solve in an entrepreneurial, deadline-driven environment.• Possesses strong business ethics and is reliable.• Have high energy, a confident manner.• Proficient in Microsoft Office (Word, Excel, PowerPoint).• Impeccable documentation skills with a strong attention to detail.• Presence in Weber HQ (Palatine, IL) office.