Lionsgate
Manager, Media Strategy & Planning
Lionsgate, Santa Monica, California, United States, 90404
Summary of Position
The Manager, Media Strategy and Planning is responsible for assisting in the development and execution of domestic paid media plans for Starz Entertainment (STE), specifically ensuring that all plans meet the objectives of the marketing initiatives and are executed in an efficient and timely manner. This individual will be the lead when it comes to performing regular maintenance on all paid media campaigns. They will need to possess experience in managing multi-tactical media plans across all media channels (TV, Digital, Social, OOH, Print, Audio). This is a fast-paced, multi-faceted position that requires organization, communication, and creativity at a high level.
Responsibilities
Assist in the development of media and promotion strategies for Originals Programming, Corporate Branding, Affiliate, and Trade initiativesWork closely with external media buying agency(s) to ensure the media buys are efficiently executedWork with the insights and analysis and programmatic teams to measure and attribute campaign success with business KPIsPrepare post-campaign analysis for and present to cross-functional teams and directorsDevelop briefs for social platform partners and manage the RFP processPartner with other Starz disciplines (Marketing, PR, Digital Marketing, Direct Response, Research, and Affiliate) to maintain departmental presentations and status reports for all media campaignsRepresent Starz in the development and maintenance of numerous media vendor relationships in order to provide support to both vendors and agencies in producing effective media executionsPartial project management needs that oversee the creative communication and documentation of media executionsTrack the financial and contractual flow of media investments. Manage agency performance against campaign objectives, including tracking budgets, savings, make-goods, and creditsTrack data for key learnings and the development of creative recommendations
Qualifications and Skills
Bachelor's degree in Communications, Marketing, or equivalent fieldMinimum of 4+ years of solid experience in the field of media (agency and/or client side)Proficient in all Microsoft Office applications, Facebook, TikTok, Reddit, Pinterest and Snap Ads ManagerPreferred experience in media planning and buying in the areas of TV, Digital, Social, OOH, Print, and AudioExperience in the streaming, cable, and/or entertainment industry a plusHighly organized and strong interpersonal communications skills (written and presentation) will be requiredMust have a strong work ethic, integrity, and good business acumen
About STARZ
STARZ (www.starz.com), a Lionsgate company, is a leading media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. STARZ is available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.
Our Benefits
Full Coverage - Medical, Vision, and DentalAnnual discretionary bonus and merit increaseWork/Life Balance - generous sick days, vacation days, holidays, and Impact Day401(k) company matchingTuition Reimbursement (up to graduate degree)
Compensation
$85,000 - $95,000
EEO Statement
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
The Manager, Media Strategy and Planning is responsible for assisting in the development and execution of domestic paid media plans for Starz Entertainment (STE), specifically ensuring that all plans meet the objectives of the marketing initiatives and are executed in an efficient and timely manner. This individual will be the lead when it comes to performing regular maintenance on all paid media campaigns. They will need to possess experience in managing multi-tactical media plans across all media channels (TV, Digital, Social, OOH, Print, Audio). This is a fast-paced, multi-faceted position that requires organization, communication, and creativity at a high level.
Responsibilities
Assist in the development of media and promotion strategies for Originals Programming, Corporate Branding, Affiliate, and Trade initiativesWork closely with external media buying agency(s) to ensure the media buys are efficiently executedWork with the insights and analysis and programmatic teams to measure and attribute campaign success with business KPIsPrepare post-campaign analysis for and present to cross-functional teams and directorsDevelop briefs for social platform partners and manage the RFP processPartner with other Starz disciplines (Marketing, PR, Digital Marketing, Direct Response, Research, and Affiliate) to maintain departmental presentations and status reports for all media campaignsRepresent Starz in the development and maintenance of numerous media vendor relationships in order to provide support to both vendors and agencies in producing effective media executionsPartial project management needs that oversee the creative communication and documentation of media executionsTrack the financial and contractual flow of media investments. Manage agency performance against campaign objectives, including tracking budgets, savings, make-goods, and creditsTrack data for key learnings and the development of creative recommendations
Qualifications and Skills
Bachelor's degree in Communications, Marketing, or equivalent fieldMinimum of 4+ years of solid experience in the field of media (agency and/or client side)Proficient in all Microsoft Office applications, Facebook, TikTok, Reddit, Pinterest and Snap Ads ManagerPreferred experience in media planning and buying in the areas of TV, Digital, Social, OOH, Print, and AudioExperience in the streaming, cable, and/or entertainment industry a plusHighly organized and strong interpersonal communications skills (written and presentation) will be requiredMust have a strong work ethic, integrity, and good business acumen
About STARZ
STARZ (www.starz.com), a Lionsgate company, is a leading media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. STARZ is available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.
Our Benefits
Full Coverage - Medical, Vision, and DentalAnnual discretionary bonus and merit increaseWork/Life Balance - generous sick days, vacation days, holidays, and Impact Day401(k) company matchingTuition Reimbursement (up to graduate degree)
Compensation
$85,000 - $95,000
EEO Statement
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.