Vested
Media Relations Freelancer
Vested, New York, New York, United States, 10007
The VCo System by Vested is a place for freelancers to hone their skills, lend their expertise, and create lasting relationships with trusted partners. Vested works with freelancers across the agency and throughout Group Vested. We're always on the lookout for a new partnership, whether it be with an individual or a small agency.
We're a nerdy yet creative, collaborative yet independently ambitious group of people that are obsessed with the intersection of finance and communication. We get excited by the latest trends in asset management but even more excited by the color palettes that represent them; we talk a lot about the future of insurance, but even more about wordsmithing that story. At Vested, we believe that finance can be fun. And we love proving that to ourselves, and our clients, every day.
This freelance role is designed to provide flexible support to full-time agency teams during especially busy times and/or to provide expertise for a specific client. In this role, you will be responsible for pitching and securing media coverage in top-tier publications within the finance sector.
Responsibilities:Proactively pitch news/storylines to a variety of media, including print and broadcast at national, regional, vertical, and specialty media outletsProactively looks for potential pitching opportunitiesRegular reporting on conversations with members of the media and feedback on pitchesDevelop written materials, including PR campaigns and media relations strategiesLeverage/build relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories through traditional and social media outlets as appropriateLiaise and collaborate with internal teams as needed and help provide creative solutions to communication problemsProvide guidance to ensure coordination and communication of messages/news to both internal and external audiencesEvaluate the effectiveness of media programs and communicate results back to business
Requirements:
Former experience at a communications agencyStrong research, writing, and editing skillsAbility to develop strategies based on industry trends and emerging opportunitiesStrong understanding of the financial media landscape and existing relationships, or ability to build relationships to support client requirementsGeneral familiarity with public relations measurement reportsPrior usage of Signal and Cision is a plus but not required. Employer will provide training on the Signal platformAbility to communicate via G Suite, such as Google Drive, Google Sheets, and Google DocsAccess to and familiarity with Slack as a communications channel is preferredWould be beneficial to have experience in using paid social for amplificationExceptional organizational and multitasking skillsAbility to work independently - ensuring you get the guidance and feedback required to drive resultsDecisiveness and strong problem-solving skills, especially under pressureAbility to develop and maintain working relationships
We're a nerdy yet creative, collaborative yet independently ambitious group of people that are obsessed with the intersection of finance and communication. We get excited by the latest trends in asset management but even more excited by the color palettes that represent them; we talk a lot about the future of insurance, but even more about wordsmithing that story. At Vested, we believe that finance can be fun. And we love proving that to ourselves, and our clients, every day.
This freelance role is designed to provide flexible support to full-time agency teams during especially busy times and/or to provide expertise for a specific client. In this role, you will be responsible for pitching and securing media coverage in top-tier publications within the finance sector.
Responsibilities:Proactively pitch news/storylines to a variety of media, including print and broadcast at national, regional, vertical, and specialty media outletsProactively looks for potential pitching opportunitiesRegular reporting on conversations with members of the media and feedback on pitchesDevelop written materials, including PR campaigns and media relations strategiesLeverage/build relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories through traditional and social media outlets as appropriateLiaise and collaborate with internal teams as needed and help provide creative solutions to communication problemsProvide guidance to ensure coordination and communication of messages/news to both internal and external audiencesEvaluate the effectiveness of media programs and communicate results back to business
Requirements:
Former experience at a communications agencyStrong research, writing, and editing skillsAbility to develop strategies based on industry trends and emerging opportunitiesStrong understanding of the financial media landscape and existing relationships, or ability to build relationships to support client requirementsGeneral familiarity with public relations measurement reportsPrior usage of Signal and Cision is a plus but not required. Employer will provide training on the Signal platformAbility to communicate via G Suite, such as Google Drive, Google Sheets, and Google DocsAccess to and familiarity with Slack as a communications channel is preferredWould be beneficial to have experience in using paid social for amplificationExceptional organizational and multitasking skillsAbility to work independently - ensuring you get the guidance and feedback required to drive resultsDecisiveness and strong problem-solving skills, especially under pressureAbility to develop and maintain working relationships