CMI Media Group
Associate Director, SEM
CMI Media Group, Phila, Pennsylvania, United States, 19117
Description
Position at CMI Media Group
As a key leader within our agency, the Associate Director, SEM helps lead CMI/Compas offerings and provides thought leadership in the Paid Search space, both internally and externally. This role works closely with leadership and oversees a team charged with the development of SEM, Video and Contextual Marketing. These plans will include SEM implementation and performance analysis. Additionally, this role will help lead the development of appropriate plans designed to meet clients' brand and marketing objectives while also identifying opportunities to pull in additional channel leads in the areas of SEO, Social Media and traditional media as needed.
As part of a core leadership team, the Associate Director, SEM is responsible for building and maintaining strong external relationships with appropriate clients, vendors and agency partners in collaboration with his/her assigned teams. Similarly, the Associate Director, SEM will establish key relationships with internal stakeholders across all applicable disciplines including Analytics, Media, Ad Ops, Client Finance, etc. The Associate Director, SEM, is deeply versed in the buying, execution, and subsequent evaluation of biddable-based media strategies, including interaction with Google, Microsoft, and other paid media partners.
RESPONSIBILITIES:Help lead development of SEM strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, partner selection, etc.) across areas of SEM, YouTube Video, and Contextual MarketingServe as a core contributor to client-focused strategic initiatives; articulating departmental and corporate views related to customer segmentation, media tactics, and executionManage workflow of junior team members to ensure client deliverables are out on timeAnalyze performance data and direct supporting staff on recommendation best practicesPartner with analytics and media teams to develop KPIs and measurement plansLead Thought Leadership efforts by authoring and reviewing SEM related POVs, Case Studies and insights based on industry updates, trends and findingsRepresent the organization in public forums as a key leader for SEMPartner with SEM Department Head and senior leadership on identifying and submitting team work for industry wide awards and recognitionServe as point person for senior client relationships, leveraging thought leadership and innovative points of view to strengthen client relationshipsHelp guide process and procedure improvement within internal SEM teamAssist in negotiating client contracts and pursuing/achieving beneficial pricing models as neededVet and onboard new supplier partners to achieve client goals and strategiesInterview, hire, develop and effectively grow high-caliber employees within CMIWork with direct reports and team to maintain accurate scoping projections and staff countHelp lead assigned team to prioritize and delegate tasks as needed in the areas of account creation, QA, optimization, pacing, bid management, targeting, reporting, etc
REQUIREMENTS :5+ years experience managing Pay-Per-Click accounts (Google Ads, Microsoft Ads, Amazon)Strong web analytics background and project management skillsOutstanding analytical and problem-solving skillsStrong Excel skills with the ability to create pivot tables and perform v-lookupsProven experience managing a team of direct reports consisting of junior, senior and leadership staffKnowledge of Web Analytics software, such as Adobe Omniture, Google Analytics and bid management tools like Search Ads 360Bachelor's degree or equivalent, preferably in marketing, business or any quantitative or analytical related fieldsStrong quantitative analysis skillsStrong presentation and communication skillsAbility to create, grow and expand relationships with clients, vendors and internal stakeholdersDemonstrable passion for learning new technologiesAbility to make recommendations of statistically significant data setsStrong business and leadership skills to make independent decisions affecting the daily operations and management of campaignsHealthcare/Pharmaceutical background a plusPassion for working in a fast-growing healthcare media agency
ALL FOR GOODCMI Media Group and Compas were built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."
CMI Media Group and Compas are an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
We will not accept resumes or candidate submittals from employment agencies or outside recruiters.
Position at CMI Media Group
As a key leader within our agency, the Associate Director, SEM helps lead CMI/Compas offerings and provides thought leadership in the Paid Search space, both internally and externally. This role works closely with leadership and oversees a team charged with the development of SEM, Video and Contextual Marketing. These plans will include SEM implementation and performance analysis. Additionally, this role will help lead the development of appropriate plans designed to meet clients' brand and marketing objectives while also identifying opportunities to pull in additional channel leads in the areas of SEO, Social Media and traditional media as needed.
As part of a core leadership team, the Associate Director, SEM is responsible for building and maintaining strong external relationships with appropriate clients, vendors and agency partners in collaboration with his/her assigned teams. Similarly, the Associate Director, SEM will establish key relationships with internal stakeholders across all applicable disciplines including Analytics, Media, Ad Ops, Client Finance, etc. The Associate Director, SEM, is deeply versed in the buying, execution, and subsequent evaluation of biddable-based media strategies, including interaction with Google, Microsoft, and other paid media partners.
RESPONSIBILITIES:Help lead development of SEM strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, partner selection, etc.) across areas of SEM, YouTube Video, and Contextual MarketingServe as a core contributor to client-focused strategic initiatives; articulating departmental and corporate views related to customer segmentation, media tactics, and executionManage workflow of junior team members to ensure client deliverables are out on timeAnalyze performance data and direct supporting staff on recommendation best practicesPartner with analytics and media teams to develop KPIs and measurement plansLead Thought Leadership efforts by authoring and reviewing SEM related POVs, Case Studies and insights based on industry updates, trends and findingsRepresent the organization in public forums as a key leader for SEMPartner with SEM Department Head and senior leadership on identifying and submitting team work for industry wide awards and recognitionServe as point person for senior client relationships, leveraging thought leadership and innovative points of view to strengthen client relationshipsHelp guide process and procedure improvement within internal SEM teamAssist in negotiating client contracts and pursuing/achieving beneficial pricing models as neededVet and onboard new supplier partners to achieve client goals and strategiesInterview, hire, develop and effectively grow high-caliber employees within CMIWork with direct reports and team to maintain accurate scoping projections and staff countHelp lead assigned team to prioritize and delegate tasks as needed in the areas of account creation, QA, optimization, pacing, bid management, targeting, reporting, etc
REQUIREMENTS :5+ years experience managing Pay-Per-Click accounts (Google Ads, Microsoft Ads, Amazon)Strong web analytics background and project management skillsOutstanding analytical and problem-solving skillsStrong Excel skills with the ability to create pivot tables and perform v-lookupsProven experience managing a team of direct reports consisting of junior, senior and leadership staffKnowledge of Web Analytics software, such as Adobe Omniture, Google Analytics and bid management tools like Search Ads 360Bachelor's degree or equivalent, preferably in marketing, business or any quantitative or analytical related fieldsStrong quantitative analysis skillsStrong presentation and communication skillsAbility to create, grow and expand relationships with clients, vendors and internal stakeholdersDemonstrable passion for learning new technologiesAbility to make recommendations of statistically significant data setsStrong business and leadership skills to make independent decisions affecting the daily operations and management of campaignsHealthcare/Pharmaceutical background a plusPassion for working in a fast-growing healthcare media agency
ALL FOR GOODCMI Media Group and Compas were built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."
CMI Media Group and Compas are an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
We will not accept resumes or candidate submittals from employment agencies or outside recruiters.