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Crescent Health & Rehab

Director of Marketing

Crescent Health & Rehab, Sarasota, Florida, United States, 34233


Crescent Health & Rehab -

We are looking for a dynamic Director of Marketing to join our team!

Crescent Health and Rehab is a luxurious skilled nursing facility looking for an experienced Marketing Director. We are looking for a candidate with a proven track record in accomplishing census growth and development, who already has great local community contacts to help achieve goals.

Why Join Us

Competitive Compensation.

Great Benefits Package.

Engaging Work Atmosphere.

Innovative Training Programs.

Excellent Growth Opportunities.

And So Much More!

What You Will Do

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The Director of Marketing is responsible for building and maintaining relationships with acute-care hospitals, health systems, discharge planners, case managers, rehabilitation centers, and assisted living facilities

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Work with physicians and hospital discharge planners to arrange a smooth transition to the facility

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Build and maintain relationships with hospitals, physicians, social workers, discharge planners and other referral sources

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Analyze referrals to ensure facility can meet resident’s needs adequately with direction from D.O.N.

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Facilitate a decision for admission approval and notification of admission approval timely to referring agency

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Help develop and implement a marketing strategy for the facility with our regional marketing team as well as managers in the field

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The Director of Marketing works closely with the company’s Admission’s and Business Office Manager

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Influence decision making among various stakeholders to generate referrals and admissions from referral sources

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Participate in community events and activities that promote company goals and initiatives

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Assist in the Quality Assurance and Performance Improvement (QAPI) process

Who You Are

EDUCATION / EXPERIENCE:

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Bachelor's degree in Marketing, Communications or related field

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At least three (3) years’ experience in marketing management, preferably in health care

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Proven experience as Marketing Director, preferably in Senior Living/Skilled Nursing

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Ability to market aggressively and deal tactfully with customers and the community

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Great communication and interpersonal skills