PorterCorp
Director of Sales and Marketing - Poligon
PorterCorp, Holland, Michigan, United States, 49424
Job Details
Job LocationPorter - Holland, MI
Salary Range$135,000.00 - $155,000.00 Salary/year
Description
Director of Sales and Marketing - Poligon
Date: July 12, 2024
Department:
Sales
Business Unit:
Porter Corp
Location: Holland, MI
Reports To:
General Manager-Chris Evans
FLSA Status:
Exempt
Compensation:
Salary
Summary
This position provides direction and leadership regarding all activities related to the sales and marketing of Poligon structures, primarily sold through an extensive network of independent rep groups (40+ across the county). As the director responsible for the entire rep network, this role focuses on setting expectations, developing talent, making required changes, and driving the required sales volume.
Essential Duties and Responsibilities
Develop required forecasts and quotas to achieve corporate objectives.Monitor and adjust sales territories and independent rep groups to achieve corporate objectives.Analyze sales performances against historical data and quotas to determine rep effectiveness.Develop and execute strategy to better understand lost opportunities.Develop and recommend product positioning and pricing to maximize long-term market share.Prepare monthly sales reports, detailing results and specific suggestions for improvement.Conduct sales rep training.Secure direct sales where applicable (national accounts, open territories, etc.).Conduct market research and make proposals to maximize market share and profitability.Monitor competitor products, sales and marketing activities.Direct all trade show activity (display, activities, attendees, onsite coordination, etc.).Maintain consistent brand identity throughout all promotional material and events.Develop and implement required sales and marketing plans with associated budgets.Plan and oversee advertising and promotion activities (print, direct mail, electronic media, etc.).Prepare monthly marketing reports, detailing results and specific suggestions for improvement.Meet with key clients, assist sales reps, maintain relationships, negotiate, and close deals.Establish and maintain relationships with industry influencers and key strategic partners.Direct staffing, training and performance evaluations to maintain sales and marketing programs.Engage in product research and development efforts.Perform other duties as assigned.
Competencies
Analytical Decision-Making
Communication
Learning & Development
Planning & Organizing
Professionalism & Integrity
Financial Management
Risk-Taking/Creative Thinking
Teamwork & Relationship-Building
Results Orientation
EEO Accountability
Leading Others
Qualifications
Education and/or Experience
Bachelor's degree in Sales, Marketing or Business Administration or equivalent experience.Ten years minimum related experience with sales and marketing professionals.Proven experience leading and developing sales professionals.Exposure to architectural and construction sales (design professionals, bid environments, etc.).
Travel
This position requires significant travel - up to 70%
Computer Skills
Demonstrated proficiency with MS Excel, Word, and PowerPointDemonstrated proficiency using EPICOR ERP or similar systems
Other Requirements
Business acumenTechnical capacity and strong product knowledgeWillingness to meet significant travel requirementsCommunication proficiencyCustomer/client focusLeadership skillsPresentation skillsProblem solving/analytical skillsResults driven
Strategic thinking and planning
Job LocationPorter - Holland, MI
Salary Range$135,000.00 - $155,000.00 Salary/year
Description
Director of Sales and Marketing - Poligon
Date: July 12, 2024
Department:
Sales
Business Unit:
Porter Corp
Location: Holland, MI
Reports To:
General Manager-Chris Evans
FLSA Status:
Exempt
Compensation:
Salary
Summary
This position provides direction and leadership regarding all activities related to the sales and marketing of Poligon structures, primarily sold through an extensive network of independent rep groups (40+ across the county). As the director responsible for the entire rep network, this role focuses on setting expectations, developing talent, making required changes, and driving the required sales volume.
Essential Duties and Responsibilities
Develop required forecasts and quotas to achieve corporate objectives.Monitor and adjust sales territories and independent rep groups to achieve corporate objectives.Analyze sales performances against historical data and quotas to determine rep effectiveness.Develop and execute strategy to better understand lost opportunities.Develop and recommend product positioning and pricing to maximize long-term market share.Prepare monthly sales reports, detailing results and specific suggestions for improvement.Conduct sales rep training.Secure direct sales where applicable (national accounts, open territories, etc.).Conduct market research and make proposals to maximize market share and profitability.Monitor competitor products, sales and marketing activities.Direct all trade show activity (display, activities, attendees, onsite coordination, etc.).Maintain consistent brand identity throughout all promotional material and events.Develop and implement required sales and marketing plans with associated budgets.Plan and oversee advertising and promotion activities (print, direct mail, electronic media, etc.).Prepare monthly marketing reports, detailing results and specific suggestions for improvement.Meet with key clients, assist sales reps, maintain relationships, negotiate, and close deals.Establish and maintain relationships with industry influencers and key strategic partners.Direct staffing, training and performance evaluations to maintain sales and marketing programs.Engage in product research and development efforts.Perform other duties as assigned.
Competencies
Analytical Decision-Making
Communication
Learning & Development
Planning & Organizing
Professionalism & Integrity
Financial Management
Risk-Taking/Creative Thinking
Teamwork & Relationship-Building
Results Orientation
EEO Accountability
Leading Others
Qualifications
Education and/or Experience
Bachelor's degree in Sales, Marketing or Business Administration or equivalent experience.Ten years minimum related experience with sales and marketing professionals.Proven experience leading and developing sales professionals.Exposure to architectural and construction sales (design professionals, bid environments, etc.).
Travel
This position requires significant travel - up to 70%
Computer Skills
Demonstrated proficiency with MS Excel, Word, and PowerPointDemonstrated proficiency using EPICOR ERP or similar systems
Other Requirements
Business acumenTechnical capacity and strong product knowledgeWillingness to meet significant travel requirementsCommunication proficiencyCustomer/client focusLeadership skillsPresentation skillsProblem solving/analytical skillsResults driven
Strategic thinking and planning