Breef
Senior Growth Marketing Lead
Breef, Denver, Colorado, United States, 80285
About Us : Breef is the world's first agency marketplace. As the modern outsourcing solution, our platform connects leading brands with leading agencies for all their digital and creative needs. Our product is changing the future of work and is a first-of-its-kind solution for high-value transactions.
Breef is seeking a Senior Growth Marketing Lead to join our dynamic, quickly growing team. This individual will be responsible for leading our paid acquisition efforts and driving revenue through channel growth.
The ideal candidate has had prior growth marketing experience within a B2B high-growth startup or digital agency. They are well-versed in user acquisition and the evolving demands of paid social and search. Ultimately, they want extreme ownership and innovation within the paid media landscape.
This is a critical role within our team. You will work directly with our founder, marketing team and partners to drive impact and growth at Breef.
Your day to day is to...Own and execute the strategy and daily management of our performance channels including but not limited to paid social, search and displayDrive the planning and budget allocation between channels - optimizing for channel-specific KPIsDevelop and maintain metric reports / dashboards that track performance and efficiencyOwn the audience and targeting strategy across channelsOversee and collaborate with our agency partners - ensuring strategic implementation and performanceHelp inform recommendations for acquisition strategies (new channels, audiences, tactics, bidding strategies, targeting options)Work closely with product and sales teams to improve both inbound and outbound marketing efforts by developing and refining our funnels by channelProactively test and analyze our creative, messaging, offerings and landing pages in partnership with our design teamConcept and own experiments on acquisition channels, using data to drive decision-makingBuild relationships with our platform and demand-gen partners (Google, Facebook, etc.), leading the testing of new ad products and beta featuresPartner with the larger marketing team on brand marketing campaigns that drive awareness and engagementEmbody the mission and vision of Breef with an understanding of how and why we do what we do
You'll be successful in this role if you have...5-7+ years of experience in a growth marketing / paid social roleExperience working directly in-house within the B2B spaceA track record of managing multi-channel paid marketing campaigns (from set-up through to execution)Strong analytical skills - must understand data and how to action itAn understanding of general web and app technology: cookies, pixels, SDKs, tracking, tagging, APIsExperience working with a large and complex customer baseAn integrated marketing mindset and understanding of the interplay between offline vs. online, brand vs. performance marketingA deep understanding of platform trends, the ability to think two steps ahead and look around the cornerThe ability to balance long-term strategic initiatives with short-term needs and ad-hoc needs / requestsA growth mindset. Every challenge is an opportunity and any problem can be figured out
You'll enjoy this role if you are...Curious and constantly seeking / testing the next 'new' trend or platformAnalytical - using data and industry knowledge to drive decisionsCompetitive - you want to get 1% better each dayHighly organized and process-oriented. You can thrive in a constantly changing environmentExcited to roll up your sleeves and be part of a collaborative startup team
BenefitsCompetitive compensation and benefitsOpportunity for extreme growth and ownership within the organizationSalary base between $115K-$150K + up to 20% OTE (depending on experience)Bonus incentives for achieving revenue targetsEquity in a fast-growth startupGenerous vacation policy
Breef is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
Breef is seeking a Senior Growth Marketing Lead to join our dynamic, quickly growing team. This individual will be responsible for leading our paid acquisition efforts and driving revenue through channel growth.
The ideal candidate has had prior growth marketing experience within a B2B high-growth startup or digital agency. They are well-versed in user acquisition and the evolving demands of paid social and search. Ultimately, they want extreme ownership and innovation within the paid media landscape.
This is a critical role within our team. You will work directly with our founder, marketing team and partners to drive impact and growth at Breef.
Your day to day is to...Own and execute the strategy and daily management of our performance channels including but not limited to paid social, search and displayDrive the planning and budget allocation between channels - optimizing for channel-specific KPIsDevelop and maintain metric reports / dashboards that track performance and efficiencyOwn the audience and targeting strategy across channelsOversee and collaborate with our agency partners - ensuring strategic implementation and performanceHelp inform recommendations for acquisition strategies (new channels, audiences, tactics, bidding strategies, targeting options)Work closely with product and sales teams to improve both inbound and outbound marketing efforts by developing and refining our funnels by channelProactively test and analyze our creative, messaging, offerings and landing pages in partnership with our design teamConcept and own experiments on acquisition channels, using data to drive decision-makingBuild relationships with our platform and demand-gen partners (Google, Facebook, etc.), leading the testing of new ad products and beta featuresPartner with the larger marketing team on brand marketing campaigns that drive awareness and engagementEmbody the mission and vision of Breef with an understanding of how and why we do what we do
You'll be successful in this role if you have...5-7+ years of experience in a growth marketing / paid social roleExperience working directly in-house within the B2B spaceA track record of managing multi-channel paid marketing campaigns (from set-up through to execution)Strong analytical skills - must understand data and how to action itAn understanding of general web and app technology: cookies, pixels, SDKs, tracking, tagging, APIsExperience working with a large and complex customer baseAn integrated marketing mindset and understanding of the interplay between offline vs. online, brand vs. performance marketingA deep understanding of platform trends, the ability to think two steps ahead and look around the cornerThe ability to balance long-term strategic initiatives with short-term needs and ad-hoc needs / requestsA growth mindset. Every challenge is an opportunity and any problem can be figured out
You'll enjoy this role if you are...Curious and constantly seeking / testing the next 'new' trend or platformAnalytical - using data and industry knowledge to drive decisionsCompetitive - you want to get 1% better each dayHighly organized and process-oriented. You can thrive in a constantly changing environmentExcited to roll up your sleeves and be part of a collaborative startup team
BenefitsCompetitive compensation and benefitsOpportunity for extreme growth and ownership within the organizationSalary base between $115K-$150K + up to 20% OTE (depending on experience)Bonus incentives for achieving revenue targetsEquity in a fast-growth startupGenerous vacation policy
Breef is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.