Collective Measures Inc.
Performance Media Planner
Collective Measures Inc., Minneapolis, Minnesota, United States, 55402
We are seeking a Performance Media Planner to join our growing team. The Performance Media Planner will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting, and analyzing media campaigns top-to-bottom across multiple websites and platforms.
_RESPONSIBILITIES:
Day-to-day oversight and execution of media across multiple paid search and paid social platforms including but not limited to: Google, Bing, YouTube,Facebook/Instagram, Pinterest, LinkedIn, and TwitterLead day-to-day management and optimization of campaigns to meet and exceed goalsCampaign planning, forecasting, and budgetingRecommending testing strategies and optimizations to drive performanceCampaign bid management strategy and oversightCampaign data analysis, reporting, and insightsSummarize and communicate the status of all campaigns with appropriate internal and external contactsKeyword research, ad copy creation, and audience developmentIndustry research on search and social trends with occasionally being tasked to write a POV, blog post, or case study
_REQUIREMENTS:
1+ years of paid social or paid search marketing experienceProficiency within at least one of the following paid channels: Google, Bing, Facebook/Instagram, Pinterest, or Amazon.Strong analytical skills and attention to detailResults driven with a proven track record of driving performanceExcellent written and verbal communication skillsAbility to work independently as well as with a teamOutstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlinesSelf-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibilityStrong experience with Microsoft Excel
_PREFERRED SKILLS:
Bid management experience such as Marin or KenshooExperience with Tableau of other data visualization platformsFeed management platforms: Feedonomics and Google Merchant CenterRetail and e-commerce experienceProficiency within Google Analytics and/or AdobePrevious agency experience
_ ABOUT COLLECTIVE MEASURESWe are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the Collective Measures community.
Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors. Candidates must be eligible to work indefinitely in the United States without sponsorship, in order to be hired.
Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don't meet every one of our qualifications listed.
_RESPONSIBILITIES:
Day-to-day oversight and execution of media across multiple paid search and paid social platforms including but not limited to: Google, Bing, YouTube,Facebook/Instagram, Pinterest, LinkedIn, and TwitterLead day-to-day management and optimization of campaigns to meet and exceed goalsCampaign planning, forecasting, and budgetingRecommending testing strategies and optimizations to drive performanceCampaign bid management strategy and oversightCampaign data analysis, reporting, and insightsSummarize and communicate the status of all campaigns with appropriate internal and external contactsKeyword research, ad copy creation, and audience developmentIndustry research on search and social trends with occasionally being tasked to write a POV, blog post, or case study
_REQUIREMENTS:
1+ years of paid social or paid search marketing experienceProficiency within at least one of the following paid channels: Google, Bing, Facebook/Instagram, Pinterest, or Amazon.Strong analytical skills and attention to detailResults driven with a proven track record of driving performanceExcellent written and verbal communication skillsAbility to work independently as well as with a teamOutstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlinesSelf-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibilityStrong experience with Microsoft Excel
_PREFERRED SKILLS:
Bid management experience such as Marin or KenshooExperience with Tableau of other data visualization platformsFeed management platforms: Feedonomics and Google Merchant CenterRetail and e-commerce experienceProficiency within Google Analytics and/or AdobePrevious agency experience
_ ABOUT COLLECTIVE MEASURESWe are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the Collective Measures community.
Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors. Candidates must be eligible to work indefinitely in the United States without sponsorship, in order to be hired.
Studies have shown that women and people of color may be less likely to apply for jobs unless they meet every one of the qualifications listed. We are most interested in finding the best candidate for the job. We would encourage you to apply for a job at Collective Measures even if you don't meet every one of our qualifications listed.