Victorinox Swiss Army, Inc.
Marketing Communication Specialist
Victorinox Swiss Army, Inc., Monroe, Connecticut, us, 06468
Objective:
Victorinox, maker of the original Swiss Army Knife, is seeking a creative, analytic and organized individual with experience in PR communication and social media growth.
The Marketing Communication Specialist will assist in PR, Influencer programs, organic social media and marketing initiatives across Victorinox and Epicurean brands. This role is responsible for assisting in the execution and growth of Victorinox's organic social media strategy as well as supporting marketing and brand projects within the department.
Reporting Relationship:
Reports to: Senior Public Relations Manager
Works closely with: Marketing, Sales, Product Management
Primary Responsibilities:
Responsible for development of organic social media content calendar, including written captions, editing, posting and community management on a day-to-day basis.Draft and distribute regular newsletters and articles with relevant earned and paid media initiatives by category through Klaviyo.Support paid media initiatives including but not limited to media kit outreach, insight result organization and mailing of print features to relevant category partners. Support in day-to-day communications of external PR agency.Assist in event logistics, attending and participating in community and partner events.Monitor media for relevant trends and topics of interest.Complete monthly press upload through global reporting tool and assist with creation of monthly and quarterly press highlights by category.Order and track product samples for press and influencer opportunities.Research and maintain relationships with influencers across Victorinox categories and Epicurean.Execute day to day responsibilities including but not limited to:
Track and analyze organic social media insightsTrack and clip all press hits across product categories and compile monthly coverage report.
Ensure a detailed analysis is included, in addition to any relevant statistics, rankings and ROI.
Upload press to Global reporting system on a consistent basis.
Follow topical news stories and monitor competitor news for communication to key stakeholders.Assist in paid media activations and reporting.
Participate in team meetings and brainstorming sessions to generate innovative ideas and strategies.
Additional tasks as requested
Desired Skills/Experience:2+ social media experience2+ public relations or marketing communications experienceExperience with media campaigns (organic and paid)BA degree in related fieldExcellent written, verbal, and presentation skills; Must be able to clearly communicate information effectively and persuasivelyAttention to detail and organization; ability to meet deadlinesAction-oriented, focused on quality outputExcellent project management experience: ability to effectively handle multiple projects simultaneously; strong time management skillsCreative thinker with a positive, entrepreneurial attitude; Flexible and adaptableStrong knowledge of Microsoft Office suite, Social Media Platforms and KlaviyoAmbassador: Representing Victorinox products and values with passion and integrity
Victorinox, maker of the original Swiss Army Knife, is seeking a creative, analytic and organized individual with experience in PR communication and social media growth.
The Marketing Communication Specialist will assist in PR, Influencer programs, organic social media and marketing initiatives across Victorinox and Epicurean brands. This role is responsible for assisting in the execution and growth of Victorinox's organic social media strategy as well as supporting marketing and brand projects within the department.
Reporting Relationship:
Reports to: Senior Public Relations Manager
Works closely with: Marketing, Sales, Product Management
Primary Responsibilities:
Responsible for development of organic social media content calendar, including written captions, editing, posting and community management on a day-to-day basis.Draft and distribute regular newsletters and articles with relevant earned and paid media initiatives by category through Klaviyo.Support paid media initiatives including but not limited to media kit outreach, insight result organization and mailing of print features to relevant category partners. Support in day-to-day communications of external PR agency.Assist in event logistics, attending and participating in community and partner events.Monitor media for relevant trends and topics of interest.Complete monthly press upload through global reporting tool and assist with creation of monthly and quarterly press highlights by category.Order and track product samples for press and influencer opportunities.Research and maintain relationships with influencers across Victorinox categories and Epicurean.Execute day to day responsibilities including but not limited to:
Track and analyze organic social media insightsTrack and clip all press hits across product categories and compile monthly coverage report.
Ensure a detailed analysis is included, in addition to any relevant statistics, rankings and ROI.
Upload press to Global reporting system on a consistent basis.
Follow topical news stories and monitor competitor news for communication to key stakeholders.Assist in paid media activations and reporting.
Participate in team meetings and brainstorming sessions to generate innovative ideas and strategies.
Additional tasks as requested
Desired Skills/Experience:2+ social media experience2+ public relations or marketing communications experienceExperience with media campaigns (organic and paid)BA degree in related fieldExcellent written, verbal, and presentation skills; Must be able to clearly communicate information effectively and persuasivelyAttention to detail and organization; ability to meet deadlinesAction-oriented, focused on quality outputExcellent project management experience: ability to effectively handle multiple projects simultaneously; strong time management skillsCreative thinker with a positive, entrepreneurial attitude; Flexible and adaptableStrong knowledge of Microsoft Office suite, Social Media Platforms and KlaviyoAmbassador: Representing Victorinox products and values with passion and integrity