Davis Elen Advertising
Integrated Media Planner
Davis Elen Advertising, Seattle, Washington, United States, 98121
The Media Planner position will be responsible for the planning of all media strategy, inclusive of both Digital and Traditional mediums. Planner will deep dive into local market specifics for General Consumer Market and Multicultural targets within multiple assigned area(s). This role will manage the day-to-day process of all media planning efforts for Clients of responsibility with collaboration with managers and greater planning team.
Direct Reports
The Integrated Media Planner position will be reporting directly to the McDonald's Integrated Media Strategy Director and Assoceate Director. This position will have visibility into high level strategic conversations, while learning and owning daily planning and organizational tasks for the planning group.
ResponsibilitiesSupports in the development of media objectives, strategies, tactics as well as channel selection and prioritizationResearches and gathers data to assist in the preparation of media planningAids in the development of target consumer profiles and market trendsEvaluates and sets communication goals both specifically by media channel and holisticallyEvaluates wide range of media vehicles to determine plan application and implementationGenerates and maintains planning documents such as flowcharts, budgets, program POVs and market landscapesDirectly engaged in planning all mediums including Television, Radio, Out-of-Home, Display, Social, Streaming Video/Audio
QualificationsBachelor's degree (B.A.) Marketing, Communications, Advertising or related field1-2 years agency/media planning experienceStrong understanding of media fundamentalsStrong knowledge of MS Suite (Word, Excel and Powerpoint)Knowledge and experience with Media Ocean/Prisma, Media Tools a plusProficient in IMS, Simmons, Scarborough, Rentrak, as well as planning tools such as Clear Decisions, Kantar, MediaTools)Previous experience with project management and task management a plusDetail oriented with exceptional curiosity, critical thinking and solution driven capabilities.Ability to manage and prioritize multiple tasks required.Excellent time-management skills
Direct Reports
The Integrated Media Planner position will be reporting directly to the McDonald's Integrated Media Strategy Director and Assoceate Director. This position will have visibility into high level strategic conversations, while learning and owning daily planning and organizational tasks for the planning group.
ResponsibilitiesSupports in the development of media objectives, strategies, tactics as well as channel selection and prioritizationResearches and gathers data to assist in the preparation of media planningAids in the development of target consumer profiles and market trendsEvaluates and sets communication goals both specifically by media channel and holisticallyEvaluates wide range of media vehicles to determine plan application and implementationGenerates and maintains planning documents such as flowcharts, budgets, program POVs and market landscapesDirectly engaged in planning all mediums including Television, Radio, Out-of-Home, Display, Social, Streaming Video/Audio
QualificationsBachelor's degree (B.A.) Marketing, Communications, Advertising or related field1-2 years agency/media planning experienceStrong understanding of media fundamentalsStrong knowledge of MS Suite (Word, Excel and Powerpoint)Knowledge and experience with Media Ocean/Prisma, Media Tools a plusProficient in IMS, Simmons, Scarborough, Rentrak, as well as planning tools such as Clear Decisions, Kantar, MediaTools)Previous experience with project management and task management a plusDetail oriented with exceptional curiosity, critical thinking and solution driven capabilities.Ability to manage and prioritize multiple tasks required.Excellent time-management skills