Lunex Power Inc.
Digital Marketing Specialist
Lunex Power Inc., Tampa, Florida, us, 33646
Job DescriptionJob Description
We are seeking a Digital Marketing Specialist to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand.
Responsibilities:
Conduct market research to determine potential of products and services
Perform analysis of market strengths, weaknesses, opportunities and threats
Development and implement innovative marketing campaigns
Translate complex data into simple graphs and text
Compile and present data for other departments
Build and execute an overall digital strategy and content that generates leads and builds revenue growth through competitive research, platform determination, bench marketing, messaging, and audience identification
Develop and execute multi-faceted content marketing campaigns that drive acquisition, engagement, and retention
Develop a robust email and drip campaign strategy
Compile and analyze appropriate metrics, insights, and best practices
Work to integrate consumer insights into marketing campaigns
Manage all content and ensure it adheres to SEO, lead generation, and email marketing best practices
Managing PPC campaigns and relevant vendors
Implement marketing conversion improvement strategies based on testing and observed performance
Serve as liaison across departments to ensure marketing campaigns are integrated and communicated across the company
Master the proper mix of formats (e.g. blogs, guides, reports, videos, interactive content, podcasts, etc.) and distribution channels
Develop an understanding of – and build a model for – how to measure content’s influence on pipeline generation and closed-won business
Develop a deep understanding of Lunex's customers and prospects and figure out what motivates them and the decision makers around them
Perform competitive analysis on a regular basis and stay up-to-date on new technologies and trends within the industry to ensure that campaigns are effective and stay up to date with digital and content marketing trends
Qualifications:
Previous experience in market research or other related fields
Familiarity with quantitative and qualitative data collection
Strong analytical and critical thinking skills
Strong communication and presentation skills
Ability to work well in teams
Bachelor’s degree in marketing or related field required
3 years of experience as a Content/Digital Marketer or similar role
3 years of hands on experience with digital marketing technologies: SEO/SEM, PPC, Google Analytics and CRM software
Data-driven marketer with proven expertise in setting and reaching metrics
Experience and knowledge with marketing tools and best practices
Comfortable working remote when needed, on project-based work
Travel: as needed (we have an operation in New England
Performance based bonuses are also available on top of annual salary.
Our HQ Office Location is in Tampa FL by the Tampa International Airport. Working from home permitted occasionally or as needed.
Company Description
Lunex Power is a locally-owned solar engineering and procurement contractor. Our team is committed to delivering the most advanced solar & electrical solutions paired with excellent customer service for each and every one of our clients. Originally serving New England for over 7 years, Lunex Power’s employees are collectively responsible for the installation and procurement of over 2,500 average residential solar projects. Our goal is to be the most responsive and knowledgeable company in the country and beyond!
Company DescriptionLunex Power is a locally-owned solar engineering and procurement contractor. Our team is committed to delivering the most advanced solar & electrical solutions paired with excellent customer service for each and every one of our clients. Originally serving New England for over 7 years, Lunex Power’s employees are collectively responsible for the installation and procurement of over 2,500 average residential solar projects. Our goal is to be the most responsive and knowledgeable company in the country and beyond!
We are seeking a Digital Marketing Specialist to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand.
Responsibilities:
Conduct market research to determine potential of products and services
Perform analysis of market strengths, weaknesses, opportunities and threats
Development and implement innovative marketing campaigns
Translate complex data into simple graphs and text
Compile and present data for other departments
Build and execute an overall digital strategy and content that generates leads and builds revenue growth through competitive research, platform determination, bench marketing, messaging, and audience identification
Develop and execute multi-faceted content marketing campaigns that drive acquisition, engagement, and retention
Develop a robust email and drip campaign strategy
Compile and analyze appropriate metrics, insights, and best practices
Work to integrate consumer insights into marketing campaigns
Manage all content and ensure it adheres to SEO, lead generation, and email marketing best practices
Managing PPC campaigns and relevant vendors
Implement marketing conversion improvement strategies based on testing and observed performance
Serve as liaison across departments to ensure marketing campaigns are integrated and communicated across the company
Master the proper mix of formats (e.g. blogs, guides, reports, videos, interactive content, podcasts, etc.) and distribution channels
Develop an understanding of – and build a model for – how to measure content’s influence on pipeline generation and closed-won business
Develop a deep understanding of Lunex's customers and prospects and figure out what motivates them and the decision makers around them
Perform competitive analysis on a regular basis and stay up-to-date on new technologies and trends within the industry to ensure that campaigns are effective and stay up to date with digital and content marketing trends
Qualifications:
Previous experience in market research or other related fields
Familiarity with quantitative and qualitative data collection
Strong analytical and critical thinking skills
Strong communication and presentation skills
Ability to work well in teams
Bachelor’s degree in marketing or related field required
3 years of experience as a Content/Digital Marketer or similar role
3 years of hands on experience with digital marketing technologies: SEO/SEM, PPC, Google Analytics and CRM software
Data-driven marketer with proven expertise in setting and reaching metrics
Experience and knowledge with marketing tools and best practices
Comfortable working remote when needed, on project-based work
Travel: as needed (we have an operation in New England
Performance based bonuses are also available on top of annual salary.
Our HQ Office Location is in Tampa FL by the Tampa International Airport. Working from home permitted occasionally or as needed.
Company Description
Lunex Power is a locally-owned solar engineering and procurement contractor. Our team is committed to delivering the most advanced solar & electrical solutions paired with excellent customer service for each and every one of our clients. Originally serving New England for over 7 years, Lunex Power’s employees are collectively responsible for the installation and procurement of over 2,500 average residential solar projects. Our goal is to be the most responsive and knowledgeable company in the country and beyond!
Company DescriptionLunex Power is a locally-owned solar engineering and procurement contractor. Our team is committed to delivering the most advanced solar & electrical solutions paired with excellent customer service for each and every one of our clients. Originally serving New England for over 7 years, Lunex Power’s employees are collectively responsible for the installation and procurement of over 2,500 average residential solar projects. Our goal is to be the most responsive and knowledgeable company in the country and beyond!