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Angel Senior Care

Sales and marketing

Angel Senior Care, Arizona City, Arizona, United States, 85123


Job DescriptionJob Description

Marketing Coordinator

Job Summary

Analyzes consumer behavior and directs efforts to maximize the demand for the company's products or services.

General Accountabilities

Ensures consistent presentation of company image through digital, print and social media advertising.

Seeks new forums for company advertising messages and tracks how competitors and consumers react.

Estimates the potential demand for a company's products and services.

Determines best way of reaching consumers.

Develops a pricing strategy to maximize profits.

Conducts surveys to evaluate effectiveness.

Outlines campaign goals, works closely with sales to ensure they are achieved, and tracks public responses.

Promotes products or services at conventions, press conferences, seminars and trade shows.

Sends customized e-mail invitations to selected clients and prospects deemed crucial to an event's success.

Identifies leads by monitoring trends that may suggest demand for new products or services.

Determines the most likely sources of new business, using a point system.

Refers data to sales to focus their attention on productive leads.

*The company reserves the right to add or change duties at any time.

Job Qualifications

Education: Bachelor's degree in marketing, business administration or a related field

Experience: 3-5 years of related experience; or the equivalent combination of education and experience

Skills

Excellent verbal and written communicationActive listeningCritical thinkingSocial perceptivenessPersuasionTime managementManagement of personnel resources