Sr. Specialist, Global Product Marketing, Presource

Sr. Specialist, Global Product Marketing, Presource at Cardinal Health in Boise, Idaho, United States Job Description What Product or Services Marketing contributes to Cardinal Health Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services. Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability. This role is supporting the Medical Segment Solutions business, specifically the Presource Products and Services franchise. Presource Products and Services delivers insight-driven procedural solutions and products enabling the customer to drive efficiencies in patient care. The product that we manage is the aggregation and delivery of procedure-specific 'bundle' that contains the necessary disposable intraoperative supplies for a surgical or medical procedure. Presource is comprised of over 18 kit product categories, 17+ GPO contracts, over 36,000 finished good SKUs, and ships over 83M units of product each year. Presource Global Product Marketing develops a suite of components, strategic relationships and procedural packs. In this role you are the owner of the upstream and downstream strategy for the OR Cleanup/Room Turnover and Preoperative Skin Prep procedural portfolio of products. Key responsibilities are: + Develop / drive strategy and results for the procedural kit portfolios + Responsible for upstream and downstream activities including procedural assessment and insight development, creation and global commercialization of products + Directly report to the Sr. Manager, Global Product Marketing Responsibilities + Demonstrate basic marketing and product management disciplines necessary for building business plans, product plans and roadmaps. + Analyze and make product recommendations based on market trends, customer needs, and competitive positioning for targeted segments and channels. + Translate market and customer needs across multiple channels into clearly defined product requirements and product line strategy. + Proactively gain insights into competitors, their products, pricing, unmet customer needs, and changing clinical practices through observation of operations and interactio To view full details and how to apply, please login or create a Job Seeker account