Global Media Analytics Manager

Global Media Analytics ManagerGeneral InformationReq #WD00068768Career area:MarketingCountry/Region:United States of AmericaState:North CarolinaCity:MorrisvilleDate:Thursday, August 1, 2024Working time:Full-timeAdditional Locations:United States of America - New York - New YorkUnited States of America - California - Los AngelesUnited States of America - California - San FranciscoUnited States of America - California - San DiegoUnited States of America - California - SacramentoUnited States of America - California - San JoseUnited States of America - California - Santa AnaUnited States of America - California - Santa RosaUnited States of America - California - Chino HillsUnited States of America - North Carolina - MorrisvilleWhy Work at LenovoWe are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the worlds largest PC company by further expanding into growth areas that fuel the advancement of New IT technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services.This transformation together with Lenovos world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .Description and RequirementsKey responsibilities:Advance our understanding of campaign performance and customers full journey engagement with LenovoDevelop and manage a learning agenda, conduct A/B testing and identify opportunities to improve media performanceConsider application of all insights and learnings to other audiences, campaigns and geosRepresent the Global Media COE in discussions about measurement, performance and learning with marketing and a variety of other functionsEnsure that we take a consistent view of performance, globally, using our global KPI framework and reporting dashboards, so that we can more effectively compare performanceExamine strengths and weaknesses within campaigns and along the journey, identify root drivers and make recommendations to narrow exit paths and keep more people on a path toward LenovoIdentify major learning territories; develop hypotheses, approaches and roadmap for pursuitBrief marketing, media and agencies on test objectives, methodology, requirements and timingEffectively assess outcomes of experiments and identify opportunities to lift, shift and adapt across additional markets, audience segments or initiativesGenerate case studies to be shared with stakeholders at all levels, across business groups and geosHelp us leverage our 1P customer data across commercial and consumer business unitsEnsure that new learnings are appropriately applied across business groups and geosBasic Qualifications:4+ years experience in measurement and analysis, related to marketing and mediaHeavy digital experience display, audio, video, social, searchPrefered Qualifications:experience working within a very large, fast-moving organization with many internal and external stakeholdersExceptional analytical, problem solving, critical thinking and data visualization skillsMulti-tasking, prioritizing and managing timeStrong verbal/written communicationTaxonomy implementationMarketing/media metrics across a full array of channels and tacticsData visualization platforms (Tableau, Power BI, Domo, etc.)Site tagging: ad server floodlights, media/data partner pixels, etc.Ad tech: ad serving, DSPs/DMPs, social media analytics/insights, etc.Ideally, Adobe Audience ManagerSurvey based research: brand trackers, brand lift studies, etc. (Kantar, Lucid, Nielsen, etc.)Marketing and media mix analysesAttribution methodologiesThe base salary range budgeted for this position is $81,000-$135,000. Individuals may also be considered for bonus and/or commissions. Lenovos various benefits can be found on [1] www.lenovobenefits.com.In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 3/16/2024. This applies to internal and external candidates#LI-FL1#RemoteWe are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.Additional Locations:United States of America - New York - New YorkUnited States of America - California - Los AngelesUnited States of America - California - San FranciscoUnited States of America - California - San DiegoUnited States of America - California - SacramentoUnited States of America - California - San JoseUnited States of America - California - Santa AnaUnited States of America - California - Santa RosaUnited States of America - California - Chino HillsUnited States of America - North Carolina - MorrisvilleUnited States of AmericaUnited States of America - California , * United States of America - Connecticut , * United States of America - Illinois , * United States of America - Iowa , * United States of America - New Hampshire , * United States of America - New Jersey , * United States of America - New Mexico , * United States of America - New York , * United States of America - North Carolina , * United States of America - Tennessee , * United States of America - Texas , * United States of America - Washington , * United States of America - Wisconsin , * United States of America - WyomingUnited States of America - New York - New York , * United States of America - California - Los Angeles , * United States of America - California - San Francisco , * United States of America - California - San Diego , * United States of America - California - Sacramento , * United States of America - California - San Jose , * United States of America - California - Santa Ana , * United States of America - California - Santa Rosa , * United States of America - California - Chino Hills , * United States of America - North Carolina - Morrisville