Etsy, Inc.
Director Marketing Analytics, Organic Growth & Retention
Etsy, Inc., New York, New York, United States, 10007
Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.
Salary Range:
$226,000.00 - $294,000.00
What's the role?
We are looking for a Director of Marketing Analytics to help lead our efforts to measure and optimize our CRM and SEO programs. If you are passionate about generating channel and user insights, using data to identify growth opportunities, and working with senior Marketing stakeholders to develop robust strategies, this is an exciting opportunity for you!
You will be responsible for guiding the measurement approach, insights, and strategy for our organic marketing channels, elevating how we retain our existing customers through email and push marketing, improving our ability to capture valuable offsite traffic through SEO, and helping develop new initiatives to increase customer frequency and LTV.
This is a full-time position reporting to the Senior Director, Marketing Analytics & Strategic Finance. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.
This role requires your presence in Etsy's Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy's Brooklyn Office Hub may be the first to be considered. Learn more about our flexible work options and vaccination policy here.
What's this team like at Etsy?
* The Marketing Analytics team partners closely with leads across the Marketing org and Product & Engineering to identify and pursue growth opportunities, measure the impact of our efforts, and optimize our marketing investments.
* More broadly, the Analytics team at Etsy helps drive the success of our partners by providing meaningful insights, industry-leading measurement techniques, and access to the metrics, data, and tools needed for decision-making and optimization. We partner with our peers through all stages of development: identifying initial opportunities, analyzing the impact of our efforts, and highlighting improvement areas. Ultimately, the team's work strengthens Etsy and helps continuously improve the Etsy experience.
What does the day-to-day look like?
* Lead Analytics teams responsible for delivering measurement techniques and actionable insights to help improve our CRM and SEO programs
* Collaborate with leads across Marketing, Product, and Engineering to develop our near-term roadmap and long-term strategy for increasing customer retention and capturing more high-quality offsite traffic via SEO
* Present key insights and recommendations to senior stakeholders across the company
* Raise the skill level of our Analytics function through the introduction of strong practices, processes, tools and close mentorship of both direct reports and broader team
* Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
Qualities that will help you thrive in this role are:
* 8+ years of experience leading marketing analytics initiatives
* Significant experience contributing to customer retention efforts, leveraging propensity modeling and data-driven insights to identify the key actions and investments that will improve customer LTV
* Experience supporting offsite SEO initiatives, including familiarity with SEO-specific tools (e.g. Google Search Console, Semrush) and experimentation
* Strong track record of high impact strategic contributions
* Proficiency with SQL, Looker, R/Python
* Experience with large datasets and using data to influence business decisions
* Experience presenting to senior leadership, distilling technical insights into crisp and compelling narratives
* Excellent judgment, strong problem-solving skills, and capacity to make data-driven recommendations in ambiguous situations
Additional Information
What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.
Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.
Salary Range:
$226,000.00 - $294,000.00
What's the role?
We are looking for a Director of Marketing Analytics to help lead our efforts to measure and optimize our CRM and SEO programs. If you are passionate about generating channel and user insights, using data to identify growth opportunities, and working with senior Marketing stakeholders to develop robust strategies, this is an exciting opportunity for you!
You will be responsible for guiding the measurement approach, insights, and strategy for our organic marketing channels, elevating how we retain our existing customers through email and push marketing, improving our ability to capture valuable offsite traffic through SEO, and helping develop new initiatives to increase customer frequency and LTV.
This is a full-time position reporting to the Senior Director, Marketing Analytics & Strategic Finance. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.
This role requires your presence in Etsy's Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy's Brooklyn Office Hub may be the first to be considered. Learn more about our flexible work options and vaccination policy here.
What's this team like at Etsy?
* The Marketing Analytics team partners closely with leads across the Marketing org and Product & Engineering to identify and pursue growth opportunities, measure the impact of our efforts, and optimize our marketing investments.
* More broadly, the Analytics team at Etsy helps drive the success of our partners by providing meaningful insights, industry-leading measurement techniques, and access to the metrics, data, and tools needed for decision-making and optimization. We partner with our peers through all stages of development: identifying initial opportunities, analyzing the impact of our efforts, and highlighting improvement areas. Ultimately, the team's work strengthens Etsy and helps continuously improve the Etsy experience.
What does the day-to-day look like?
* Lead Analytics teams responsible for delivering measurement techniques and actionable insights to help improve our CRM and SEO programs
* Collaborate with leads across Marketing, Product, and Engineering to develop our near-term roadmap and long-term strategy for increasing customer retention and capturing more high-quality offsite traffic via SEO
* Present key insights and recommendations to senior stakeholders across the company
* Raise the skill level of our Analytics function through the introduction of strong practices, processes, tools and close mentorship of both direct reports and broader team
* Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.
Qualities that will help you thrive in this role are:
* 8+ years of experience leading marketing analytics initiatives
* Significant experience contributing to customer retention efforts, leveraging propensity modeling and data-driven insights to identify the key actions and investments that will improve customer LTV
* Experience supporting offsite SEO initiatives, including familiarity with SEO-specific tools (e.g. Google Search Console, Semrush) and experimentation
* Strong track record of high impact strategic contributions
* Proficiency with SQL, Looker, R/Python
* Experience with large datasets and using data to influence business decisions
* Experience presenting to senior leadership, distilling technical insights into crisp and compelling narratives
* Excellent judgment, strong problem-solving skills, and capacity to make data-driven recommendations in ambiguous situations
Additional Information
What's Next
If you're interested in joining the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about.
Our Promise
At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.