INVISTA
Marketing Analytics & Operations Manager
INVISTA, Kennesaw, Georgia, us, 30156
Your JobINVISTA is seeking a
Marketing Analytics & Operations Manager (MAOM)
to join their marketing team in Kennesaw, GA. This role will support the CORDURA Advanced Fabrics brand, who have been leading the fabrics industry for over 55 years, offering high-performance fabric for apparel and gear. They are trusted by leading brands and even used by militaries for protection.We are looking for a highly analytical, strategic, and tech-savvy Marketing Analytics & Operations Manager to join our dynamic marketing team. This role will focus on providing strategic guidance to the business and the team on how to optimize Salesforce to enable sales teams, drive better business insights, and enhance reporting. The MAOM will also be responsible for analyzing marketing data, managing marketing operations tools, and optimizing our marketing technology stack to drive data transparency and actionable insights.A successful applicant would be a strong strategic thinker with a proven ability to leverage technology to streamline processes, alleviate bottlenecks, provide data for meaningful insights, and optimize campaign execution.What You Will DoMarTech Strategy & Enablement:
Provide strategic guidance on the utilization of Salesforce to enable sales teams and enhance their effectivenessLead and manage a team of Salesforce developers and administratorsDevelop and implement best practices for Salesforce usage to gain better insights into business activities and reportingOversee the customization, development, and maintenance of the Salesforce instanceMarketing Operations:Strategize and manage marketing operations tools to optimize lead nurturing and account-based marketingImplement and refine processes for marketing automation, lead scoring, and campaign execution within technology systemsCollaborate with sales and marketing teams to ensure alignment and effectiveness, utilizing data and reportingData Analysis & Reporting:Analyze marketing data to provide actionable insights and recommendationsDevelop and maintain dashboards and reports to track marketing performance metricsMeasure the effectiveness of marketing campaigns and activities on ROI using Marketing dataMarketing Technology Management:Oversee the marketing technology stack, ensuring all tools are effectively integrated and utilizedEvaluate new marketing technologies and tools to enhance digital marketing efforts and ensure seamless integrationProvide technical support and enablement for marketing technology usersCollaboration & Communication:Provide day-to-day oversight and management of a team, ensuring projects and tasks are completed on time, within scope, and aligned with business objectives
Work closely with cross-functional teams, including sales, IT, and product management, to align marketing operations with business goalsAct as a mentor to team members, fostering their professional growth and development. Inspire and motivate the team to excel and innovate, promoting a culture of continuous improvement and learningWho You Are (Basic Qualifications)Bachelor's degree in Marketing, Business, Data Science, or a related fieldAt least 5 years of experience in marketing analytics, marketing operations, or a related roleWork experience with Salesforce CRM for data analysis, reporting, and sales enablementStrong analytical skills and proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics)Experience with marketing automation platforms (e.g., HubSpot, Marketo) and their integration with SalesforceFamiliarity with digital marketing channels and tactics, including SEO, SEM, email marketing, and social mediaExperience leading teams or projects, particularly Salesforce developers and administratorsThis role is not eligible for visa sponsorshipWhat Will Put You AheadAdvanced degree in Marketing, Data Science, or a related fieldExperience with advanced analytics tools (e.g., Tableau, Power BI) and programming languages (e.g., Python, R)Knowledge of account-based marketing (ABM) strategies and toolsSalesforce certification (e.g., Salesforce Administrator, Salesforce Marketing Cloud Consultant)Certification in marketing automation or analytics platformsAt Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.Hiring PhilosophyAll Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.Who We AreAs a Koch company, INVISTA has a long history of working to make the world around you a better place. From parts for the automotive industry to medical equipment, air bags, food packaging and clothing, our ingredients in the nylon 6,6 and polypropylene value chains help bring many of life's essential products to market.At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.
Our BenefitsOur goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.Equal OpportunitiesEqual Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information.#LI-MB7
Marketing Analytics & Operations Manager (MAOM)
to join their marketing team in Kennesaw, GA. This role will support the CORDURA Advanced Fabrics brand, who have been leading the fabrics industry for over 55 years, offering high-performance fabric for apparel and gear. They are trusted by leading brands and even used by militaries for protection.We are looking for a highly analytical, strategic, and tech-savvy Marketing Analytics & Operations Manager to join our dynamic marketing team. This role will focus on providing strategic guidance to the business and the team on how to optimize Salesforce to enable sales teams, drive better business insights, and enhance reporting. The MAOM will also be responsible for analyzing marketing data, managing marketing operations tools, and optimizing our marketing technology stack to drive data transparency and actionable insights.A successful applicant would be a strong strategic thinker with a proven ability to leverage technology to streamline processes, alleviate bottlenecks, provide data for meaningful insights, and optimize campaign execution.What You Will DoMarTech Strategy & Enablement:
Provide strategic guidance on the utilization of Salesforce to enable sales teams and enhance their effectivenessLead and manage a team of Salesforce developers and administratorsDevelop and implement best practices for Salesforce usage to gain better insights into business activities and reportingOversee the customization, development, and maintenance of the Salesforce instanceMarketing Operations:Strategize and manage marketing operations tools to optimize lead nurturing and account-based marketingImplement and refine processes for marketing automation, lead scoring, and campaign execution within technology systemsCollaborate with sales and marketing teams to ensure alignment and effectiveness, utilizing data and reportingData Analysis & Reporting:Analyze marketing data to provide actionable insights and recommendationsDevelop and maintain dashboards and reports to track marketing performance metricsMeasure the effectiveness of marketing campaigns and activities on ROI using Marketing dataMarketing Technology Management:Oversee the marketing technology stack, ensuring all tools are effectively integrated and utilizedEvaluate new marketing technologies and tools to enhance digital marketing efforts and ensure seamless integrationProvide technical support and enablement for marketing technology usersCollaboration & Communication:Provide day-to-day oversight and management of a team, ensuring projects and tasks are completed on time, within scope, and aligned with business objectives
Work closely with cross-functional teams, including sales, IT, and product management, to align marketing operations with business goalsAct as a mentor to team members, fostering their professional growth and development. Inspire and motivate the team to excel and innovate, promoting a culture of continuous improvement and learningWho You Are (Basic Qualifications)Bachelor's degree in Marketing, Business, Data Science, or a related fieldAt least 5 years of experience in marketing analytics, marketing operations, or a related roleWork experience with Salesforce CRM for data analysis, reporting, and sales enablementStrong analytical skills and proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics)Experience with marketing automation platforms (e.g., HubSpot, Marketo) and their integration with SalesforceFamiliarity with digital marketing channels and tactics, including SEO, SEM, email marketing, and social mediaExperience leading teams or projects, particularly Salesforce developers and administratorsThis role is not eligible for visa sponsorshipWhat Will Put You AheadAdvanced degree in Marketing, Data Science, or a related fieldExperience with advanced analytics tools (e.g., Tableau, Power BI) and programming languages (e.g., Python, R)Knowledge of account-based marketing (ABM) strategies and toolsSalesforce certification (e.g., Salesforce Administrator, Salesforce Marketing Cloud Consultant)Certification in marketing automation or analytics platformsAt Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.Hiring PhilosophyAll Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here.Who We AreAs a Koch company, INVISTA has a long history of working to make the world around you a better place. From parts for the automotive industry to medical equipment, air bags, food packaging and clothing, our ingredients in the nylon 6,6 and polypropylene value chains help bring many of life's essential products to market.At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.
Our BenefitsOur goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.Equal OpportunitiesEqual Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information.#LI-MB7