Texas Instruments
Web Marketing Program - Web Tech and Platforms
Texas Instruments, Dallas, Texas, United States, 75215
Description
We can't predict what the future holds, but we know Texas Instruments will have a part in shaping it.
In your first year with TI, you will participate in the Career Accelerator Program (CAP), which provides professional and technical training and resources to accelerate your ramp into TI, and set you up for long-term career success. Within this program, we also offer function-specific technical training and on-the-job learning opportunities that will encourage you to solve problems through a variety of hands-on, meaningful experiences from your very first day on the job.
Dive right in as part of our Web Marketing teams to use your knowledge to influence our website experience, online strategy, technical content, data analytics, and more. You will gain exposure to TI’s Worldwide Marketing teams and businesses, and play a key role in serving customer needs to drive revenue growth. You will have the opportunity to lead and execute multiple strategic marketing projects, and receive personal coaching and mentoring from a team of industry-leading professionals.
As part of the Web Marketing Career Accelerator, you will also get exposure to other disciplines such as: Digital Experience and Analytics, Technical Content Specialist, User Experience Design, Web Technology, and more. You will have opportunities to collaborate with a diverse group of global stakeholders across the company including other marketing teams, technical experts, communications, and sales while you receive formal learning, projects and on-the-job development experiences helping you broaden your knowledge and accelerate your growth and success at TI.
Put your talent to work with us! Change the world, love your job!
About the job:
Our Web Technology program consists of a variety of experiences in multiple web technology functions including Web Content Platforms, Technical Platforms, Search, and Translation Platforms. This is a unique opportunity to develop valuable skills in a collaborative environment where you will learn the key systems, platforms and processes critical to creating and maintaining a great user experience for a customer throughout the product and customer design cycle on the website of an $18B technology company. This program might be for you if you have an interest in:
Developing and driving a best-in-class website and digital experience for customers looking for information to find, evaluate and design with products, make purchases and get timely support
Working with IT to launch new innovative, technically credible solutions on TI.com
Leveraging and analyzing data, collecting feedback from customers and internal stakeholder groups, understanding the competitive and industry landscape to influence decisions
Leveraging data to assess the effectiveness of content on TI.com, and collaborating with key experts to complete analysis of web performance
Throughout the program you’ll receive hands-on coaching and training to prepare you to deploy into a full-time web technology role. During the program, you will have the opportunity to work in different functions, including:
Web Content and Platforms:
Learn key platforms (translation, content management, technical support forums, video, product information management and more) and how to use those to deliver content to TI.com and support customer needs
Proactively source feedback from our business partners, sales team and customers to help inform the TI.com project roadmap and identify opportunities to optimize various areas of the website
Participate on key projects to test new platform functionality
Lead web competitive research and analysis efforts
Search:
Learn how search is different at TI than other companies & help develop custom solutions
Participate in research assignments
Analyze and review search data, report out insights across search engine optimization (SEO) & on-site search
Participate in SEO & on-site testing efforts to ensure low risk launches
You will also get the opportunity to gain hands-on experience with other partner organizations such as Portfolio & Product Marketing, Digital Experience Operations & Analytics, Information Technology and User Experience & Design.
Qualifications
Minimum requirements:
Bachelors degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree.
Cumulative 3.0/4.0 GPA or higher
Preferred qualifications
Experience in search engine optimization (SEO) or information architecture
Familiarity with:
How to leverage a website as a marketing tool
Web design principles
Channels that drive traffic to a website
Basics of eCommerce
Ability to analyze data, gain insight, and create recommendations from the data
Demonstrated curiosity with strong analytical and problem-solving skills
Excellent communication skills to simplify technical concepts
Ability to work in teams and collaborate effectively with people in different functions
Demonstrated ability to build strong, influential relationships
Ability to consult and influence without authority
Ability to work effectively in a fast-paced and rapidly changing environment and navigate ambiguity
Ability to take the initiative and drive for results
Strong project management and program management skills that enable on-time project delivery
Process-oriented mindset
Proactive with the ability to apply an appropriate sense of urgency
Basic Knowledge of JIRA/Confluence
Preferred, but not required, experience using:
Adobe Experience Manager, Adobe Digital Asset Manager, video management platforms, translation services platforms, Google Search Console, Product Information Management, etc.
Google Analytics, Google Looker Studio, Spotfire
Why TI?
Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
We’re different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours.
Meet the people of TI
Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.
About
Texas Instruments
As a global semiconductor company, we design, manufacture, test and sell analog and embedded processing chips to nearly 100,000 customers. Our products enable electronics everywhere and in things you experience every day - from health care, smart homes and connected cars to drones, smart phones and more. Our passion to create a better and more sustainable world by making electronics more affordable through semiconductors drives us to make our technology smaller, more efficient, more reliable and more affordable.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.
If you are interested in this position, please apply to this requisition.
Status
Regular
Job:
Marketing
Primary Location:
US-TX-Dallas
Work Locations:
Dallas > South Campus Dallas
Req ID:
24000527
We can't predict what the future holds, but we know Texas Instruments will have a part in shaping it.
In your first year with TI, you will participate in the Career Accelerator Program (CAP), which provides professional and technical training and resources to accelerate your ramp into TI, and set you up for long-term career success. Within this program, we also offer function-specific technical training and on-the-job learning opportunities that will encourage you to solve problems through a variety of hands-on, meaningful experiences from your very first day on the job.
Dive right in as part of our Web Marketing teams to use your knowledge to influence our website experience, online strategy, technical content, data analytics, and more. You will gain exposure to TI’s Worldwide Marketing teams and businesses, and play a key role in serving customer needs to drive revenue growth. You will have the opportunity to lead and execute multiple strategic marketing projects, and receive personal coaching and mentoring from a team of industry-leading professionals.
As part of the Web Marketing Career Accelerator, you will also get exposure to other disciplines such as: Digital Experience and Analytics, Technical Content Specialist, User Experience Design, Web Technology, and more. You will have opportunities to collaborate with a diverse group of global stakeholders across the company including other marketing teams, technical experts, communications, and sales while you receive formal learning, projects and on-the-job development experiences helping you broaden your knowledge and accelerate your growth and success at TI.
Put your talent to work with us! Change the world, love your job!
About the job:
Our Web Technology program consists of a variety of experiences in multiple web technology functions including Web Content Platforms, Technical Platforms, Search, and Translation Platforms. This is a unique opportunity to develop valuable skills in a collaborative environment where you will learn the key systems, platforms and processes critical to creating and maintaining a great user experience for a customer throughout the product and customer design cycle on the website of an $18B technology company. This program might be for you if you have an interest in:
Developing and driving a best-in-class website and digital experience for customers looking for information to find, evaluate and design with products, make purchases and get timely support
Working with IT to launch new innovative, technically credible solutions on TI.com
Leveraging and analyzing data, collecting feedback from customers and internal stakeholder groups, understanding the competitive and industry landscape to influence decisions
Leveraging data to assess the effectiveness of content on TI.com, and collaborating with key experts to complete analysis of web performance
Throughout the program you’ll receive hands-on coaching and training to prepare you to deploy into a full-time web technology role. During the program, you will have the opportunity to work in different functions, including:
Web Content and Platforms:
Learn key platforms (translation, content management, technical support forums, video, product information management and more) and how to use those to deliver content to TI.com and support customer needs
Proactively source feedback from our business partners, sales team and customers to help inform the TI.com project roadmap and identify opportunities to optimize various areas of the website
Participate on key projects to test new platform functionality
Lead web competitive research and analysis efforts
Search:
Learn how search is different at TI than other companies & help develop custom solutions
Participate in research assignments
Analyze and review search data, report out insights across search engine optimization (SEO) & on-site search
Participate in SEO & on-site testing efforts to ensure low risk launches
You will also get the opportunity to gain hands-on experience with other partner organizations such as Portfolio & Product Marketing, Digital Experience Operations & Analytics, Information Technology and User Experience & Design.
Qualifications
Minimum requirements:
Bachelors degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree.
Cumulative 3.0/4.0 GPA or higher
Preferred qualifications
Experience in search engine optimization (SEO) or information architecture
Familiarity with:
How to leverage a website as a marketing tool
Web design principles
Channels that drive traffic to a website
Basics of eCommerce
Ability to analyze data, gain insight, and create recommendations from the data
Demonstrated curiosity with strong analytical and problem-solving skills
Excellent communication skills to simplify technical concepts
Ability to work in teams and collaborate effectively with people in different functions
Demonstrated ability to build strong, influential relationships
Ability to consult and influence without authority
Ability to work effectively in a fast-paced and rapidly changing environment and navigate ambiguity
Ability to take the initiative and drive for results
Strong project management and program management skills that enable on-time project delivery
Process-oriented mindset
Proactive with the ability to apply an appropriate sense of urgency
Basic Knowledge of JIRA/Confluence
Preferred, but not required, experience using:
Adobe Experience Manager, Adobe Digital Asset Manager, video management platforms, translation services platforms, Google Search Console, Product Information Management, etc.
Google Analytics, Google Looker Studio, Spotfire
Why TI?
Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
We’re different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours.
Meet the people of TI
Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.
About
Texas Instruments
As a global semiconductor company, we design, manufacture, test and sell analog and embedded processing chips to nearly 100,000 customers. Our products enable electronics everywhere and in things you experience every day - from health care, smart homes and connected cars to drones, smart phones and more. Our passion to create a better and more sustainable world by making electronics more affordable through semiconductors drives us to make our technology smaller, more efficient, more reliable and more affordable.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.
If you are interested in this position, please apply to this requisition.
Status
Regular
Job:
Marketing
Primary Location:
US-TX-Dallas
Work Locations:
Dallas > South Campus Dallas
Req ID:
24000527