SitusAMC
Senior Analyst, Product Marketing
SitusAMC, Concord, New Hampshire, United States, 03306
SitusAMC is where the best and most passionate people come to transform our client’s businesses and their own careers. Whether you’re a real estate veteran, a passionate technologist, or looking to get your start, join us as we work together to realize opportunities for everyone, we proudly serve.
At SitusAMC, we are looking to match your unique experience with one of our amazing careers, so that we can help you realize your potential and career growth within the Real Estate Industry. If you are someone who can be yourself, advocate for others, stay nimble, dream big, own every outcome, and think global but act local – come join our team!
This role will work closely with the Head of Product Marketing to support marketing activities across our commercial and residential solutions portfolio. In this role, you will be responsible for executing strategic marketing plans that drive the growth and adoption of our various products and services. This role will have proven experience in product marketing, with a strong grasp of channel marketing, excellent communication and analytical skills, and a passion for developing and executing successful marketing campaigns.
Essential Job Functions:
Work closely with head of product marketing, as well as business and sales teams to define, develop, and execute marketing strategies for residential and commercial real estate solutions
Collaborate with internal stakeholders to execute digital, social and traditional marketing tactics in support of prioritized growth opportunities
Work with head of product marketing and Content lead to create engaging external content including videos, case studies, articles, guides, white papers that promote our business solutions and teams
Develop and build out email nurture campaigns for prioritized growth areas
Track and measure the effectiveness and impact of all marketing activities (email, paid media, social, events, etc.), partnering with Head of Product Marketing to present monthly reporting to business line partners, sales leaders, and Head of Marketing
Update existing /create new business development materials and sales collateral (overview decks, one pagers, RFPs) as needed
Partner with operation and Salesforce admins to maintain audience/contact lists for all lines of business
Support events/conferences with communications (email and social), materials and logistics
Partner with Digital lead to ensure website is updated with accurate information, stats and new content relative to business line
Partner with Social lead to ensure key business lines are represented consistently on social media
Support paid media execution, working with media and creative agencies as well as publishers as needed
Such other activities as may be assigned by your manager
Qualifications/ Requirements:
Bachelor’s Degree in Marketing or related field or equivalent combination of education and experience
3+ years’ experience in Marketing (experience in B2B, real estate finance or financial technology preferred)
Experience working in real estate, finance, and/or the mortgage industry is a plus.
Experience with CRM platforms such as Hubspot
Experience with content creation and campaign management.
Impeccable writing skills and storytelling, with ability to simplify complex information
Ability to work collaboratively across many teams to achieve a common goal
Excited by generating and adopting new ways of working
Innovative self-starter, not afraid to take risks
Organization skills, able to create & maintain project plans
An eye for design and ability to create consistent visual brand identity
Note: This job description is not intended to be all inclusive or exclusive. At any time, employees may perform other related duties as required to meet the ongoing needs of the organization and participate in additional trainings. SitusAMC does not accept unsolicited resumes from staffing agencies, search firms or any third parties. Any unsolicited resume submitted to SitusAMC in any manner will be considered SitusAMC property, and SitusAMC will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
The annual full time base salary range for this role is
$70,000.00 - $90,000.00
Specific compensation is determined through interviews and a review of relevant education, experience, training, skills, geographic location and alignment with market data. Additionally, certain positions may be eligible to receive a discretionary bonus as determined by bonus program guidelines, position eligibility and SitusAMC Senior Management approval. SitusAMC offers PTO and paid holidays, the terms of which are set forth in the program policies. All full time employees also are eligible to participate in various benefit plans, including medical, dental, vision, life, disability insurance and 401K; in each case in accordance with the terms of the applicable plans.
Pay Transparency Nondiscrimination Provision (https://go.situsamc.com/rs/962-QMP-613/images/pay-transp_%20English_formattedESQA508c.pdf?version=0)
SitusAMC is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Know Your Rights, Workplace Discrimination is Illegal (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)
SitusAMC does not accept unsolicited resumes from staffing agencies, search firms or any third parties. Any unsolicited resume submitted to SitusAMC in any manner will be considered SitusAMC property, and SitusAMC will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
At SitusAMC, we are looking to match your unique experience with one of our amazing careers, so that we can help you realize your potential and career growth within the Real Estate Industry. If you are someone who can be yourself, advocate for others, stay nimble, dream big, own every outcome, and think global but act local – come join our team!
This role will work closely with the Head of Product Marketing to support marketing activities across our commercial and residential solutions portfolio. In this role, you will be responsible for executing strategic marketing plans that drive the growth and adoption of our various products and services. This role will have proven experience in product marketing, with a strong grasp of channel marketing, excellent communication and analytical skills, and a passion for developing and executing successful marketing campaigns.
Essential Job Functions:
Work closely with head of product marketing, as well as business and sales teams to define, develop, and execute marketing strategies for residential and commercial real estate solutions
Collaborate with internal stakeholders to execute digital, social and traditional marketing tactics in support of prioritized growth opportunities
Work with head of product marketing and Content lead to create engaging external content including videos, case studies, articles, guides, white papers that promote our business solutions and teams
Develop and build out email nurture campaigns for prioritized growth areas
Track and measure the effectiveness and impact of all marketing activities (email, paid media, social, events, etc.), partnering with Head of Product Marketing to present monthly reporting to business line partners, sales leaders, and Head of Marketing
Update existing /create new business development materials and sales collateral (overview decks, one pagers, RFPs) as needed
Partner with operation and Salesforce admins to maintain audience/contact lists for all lines of business
Support events/conferences with communications (email and social), materials and logistics
Partner with Digital lead to ensure website is updated with accurate information, stats and new content relative to business line
Partner with Social lead to ensure key business lines are represented consistently on social media
Support paid media execution, working with media and creative agencies as well as publishers as needed
Such other activities as may be assigned by your manager
Qualifications/ Requirements:
Bachelor’s Degree in Marketing or related field or equivalent combination of education and experience
3+ years’ experience in Marketing (experience in B2B, real estate finance or financial technology preferred)
Experience working in real estate, finance, and/or the mortgage industry is a plus.
Experience with CRM platforms such as Hubspot
Experience with content creation and campaign management.
Impeccable writing skills and storytelling, with ability to simplify complex information
Ability to work collaboratively across many teams to achieve a common goal
Excited by generating and adopting new ways of working
Innovative self-starter, not afraid to take risks
Organization skills, able to create & maintain project plans
An eye for design and ability to create consistent visual brand identity
Note: This job description is not intended to be all inclusive or exclusive. At any time, employees may perform other related duties as required to meet the ongoing needs of the organization and participate in additional trainings. SitusAMC does not accept unsolicited resumes from staffing agencies, search firms or any third parties. Any unsolicited resume submitted to SitusAMC in any manner will be considered SitusAMC property, and SitusAMC will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
The annual full time base salary range for this role is
$70,000.00 - $90,000.00
Specific compensation is determined through interviews and a review of relevant education, experience, training, skills, geographic location and alignment with market data. Additionally, certain positions may be eligible to receive a discretionary bonus as determined by bonus program guidelines, position eligibility and SitusAMC Senior Management approval. SitusAMC offers PTO and paid holidays, the terms of which are set forth in the program policies. All full time employees also are eligible to participate in various benefit plans, including medical, dental, vision, life, disability insurance and 401K; in each case in accordance with the terms of the applicable plans.
Pay Transparency Nondiscrimination Provision (https://go.situsamc.com/rs/962-QMP-613/images/pay-transp_%20English_formattedESQA508c.pdf?version=0)
SitusAMC is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Know Your Rights, Workplace Discrimination is Illegal (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)
SitusAMC does not accept unsolicited resumes from staffing agencies, search firms or any third parties. Any unsolicited resume submitted to SitusAMC in any manner will be considered SitusAMC property, and SitusAMC will not pay a fee for any placement resulting from the receipt of an unsolicited resume.