Coordinator of Marketing & Fan Engagement

Posting Details Position Information Winthrop Position Title Coordinator of Marketing & Fan Engagement State Title Public Information Coordinator State Class Code BC20 State Pay Band 05 Annual Salary/Hiring Range $45,125 Job Purpose Under the direction of the Assistant Athletic Director (AD) for External Affairs, the Coordinator of Marketing & Fan Engagement develops and implements a comprehensive marketing strategy and associated campaigns for Winthrop University's NCAA Division I athletics program. Job Summary Develops a comprehensive marketing strategy and implements associated campaigns to promote attendance at athletic events and enhance the fan experience. Directs and produces the in-game fan experience for home athletic events. Assists with sponsorship fulfillments by executing in-game promotions and developing promotional materials and creative content. Hires, trains and manages student employees and volunteers for game day operations, community appearances, on-campus promotions and site visits. Assists with ticket sales by coordinating special groups/functions for community stakeholders and corporations, including national anthem groups and halftime groups. Helps the division ensure consistency in its branding and messaging through management of the athletics licensing program and sale and execution of sponsorships. Works to grow licensing, ticket and sponsorship revenue by increasing the number of licensed/community partners. Creates digital and social media content for promotions and fan engagement. Required Qualifications Bachelor's degree in marketing, communications or related field and three years of relevant experience in intercollegiate athletics or amateur or professional sports. Preferred Qualifications Experience in marketing or communications. Knowledge, Skills & Abilities Summary Knowledge of the principles and best practices of marketing and campaign development. Exceptional computer, organizational, interpersonal, and oral and written communication skills. Ability to create effective communications and balance multiple priorities in a deadline-driven environment. Ability to work with staff, student-athletes and coaches from diverse backgrounds. Ability to work flexible hours. Sufficient technical ability to master software needed to perform job duties. Travel/Overtime Requirements Occassional evening and weekend hours. License/Certification Type of Position Classified Position Status Full-Time FLSA Status Exempt Hours Per Week 37.5 Months per Year 12 Telecommuting Employees are not eligible for telecommuting/remote work during their 12-month probationary period. After that time, certain positions may be eligible for telecommuting/remote work at the discretion of the supervisor and in accordance with Winthrop policies. Posting Detail Information Posting Number 2025015S Open Date 08/21/2024 Close Date 09/04/2024 Open Until Filled No Special Instructions to Applicants PLEASE NOTE A resume will not be reviewed to determine whether an applicant meets the qualifications outlined in the job vacancy notice (posting). Responses to supplemental questions are considered part of the application; failure to respond will result in disqualification. NOTICE