Digital Marketing Manager

Our client is looking for a Digital Marketing Manager to join the team in a project assignment. The Digital Marketing Manager will create and manage all digital marketing campaigns and properties to promote the company and its products.The ideal candidate is a self-starter, loves a challenge, and has a passion for learning. To be successful, the Digital Marketing Specialist must have the ability to think strategically. This person must be able to analyze performance/data and evaluate to determine the best course of action.The primary purpose of the Digital Marketing Manager is to assist the Founder and team with the creation of robust digital marketing plans, by devising strategies to drive website traffic, ecommerce, as well as customer acquisition throughs blogs and twitter feed. Frequent independent judgments are essential. The candidate will report directly to the Founder.Responsibilities:Create and strategize – Develop a comprehensive digital marketing strategy to generate traffic and convert leads from all online properties. Lead, develop and manage all web campaigns, the marketing database, any email or social medial traffic and advertisements. Manage social media accounts and create ways to generate high website traffic, stronger brand awareness, and new opportunities.Measure – Report on the performance of all digital marketing campaigns and compare to the goals required. Conduct testing on digital marketing strategies to ensure success.Optimize and iterate – Strategize company brand and market effectiveness by developing goals both short and long-term.Requirements:A Bachelor's degree in marketing is requiredExperience leading and managing digital advertising campaigns especially in educational verticals for K-12 grade levelExperience with creating digital strategies and research in parent communities seeking resources to assist with virtual learningProven experience in a similar positionThis is a 1-2+month project with a AI digital start-up, part-time hours and fully remote.

All applicants must possess a background in this vertical and understand how to appeal marketing collateral to its targeted audience.Employer is unable to provide visa sponsorship for this role and seek applicants who qualify as a Contractor/Consultant. Candidate must be local to the US.