Product Manager/Marketing Data Analytics

Job Summary
We are seeking a dynamic and detail-oriented Marketing Data Analytics / Product Manager to join our team. This hybrid role combines expertise in marketing data analysis with strong product management skills. The ideal candidate will leverage data-driven insights to shape and drive marketing strategies and product decisions, enhancing both customer engagement and product performance.
Key Responsibilities
Marketing Data Analytics:

1. Data Analysis & Reporting:
   • Collect, analyze, and interpret marketing data from various sources including core systems, CRM, social media, and web analytics platforms.
   • Develop and deliver actionable insights through regular and ad hoc reports to support marketing campaigns, research, and business decisions.
   • Utilize data visualization tools to present findings in a clear and concise manner.
2. Campaign Performance Monitoring:
   • Track and evaluate the effectiveness of marketing campaigns and initiatives using key performance indicators (KPIs).
   • Identify trends, patterns, and anomalies in campaign performance to optimize strategies and tactics.
3. Market Research:
   • Conduct market research to understand customer needs, preferences, and behaviors.
   • Analyze competitive landscape to inform marketing strategies and product positioning.
4. Data-Driven Decision Making:
   • Collaborate with marketing teams to develop data-driven marketing strategies.
   • Provide recommendations for improving ROI based on data insights.

Product Management:

1. Product Strategy & Development:
   • Define and drive the product roadmap based on market needs, customer feedback, and business objectives.
   • Work with cross-functional teams including engineering, design, and marketing to develop and launch new products or features.
2. Market and User Research:
   • Gather and analyze customer feedback and market trends to identify product opportunities and challenges.
   • Conduct competitive analysis to inform product positioning and differentiation.
3. Product Lifecycle Management:
   • Oversee the entire product lifecycle from concept through launch and post-launch performance.
   • Manage product backlog, prioritize features, and ensure alignment with overall business goals.
4. Stakeholder Communication:
   • Serve as the primary point of contact for all product-related matters.
   • Communicate product vision, strategy, and updates to stakeholders and ensure alignment with marketing and business objectives.

Qualifications
Education:

• Bachelor's degree in Marketing, Business Administration, Data Analytics, or a related field. Advanced degree (MBA or Master's) preferred.

Experience:

• 7-10 years of experience in marketing data analytics and/or product management.
• Proven track record of managing data-driven marketing campaigns and product development projects.

Skills:

• Strong analytical skills with proficiency in data analysis tools and software (e.g., Google Analytics, SQL, Tableau, Excel).
• Solid understanding of marketing principles and digital marketing channels.
• Experience with product management tools and methodologies (e.g., Agile, Scrum).
• Excellent communication and presentation skills.
• Ability to work collaboratively with cross-functional teams.