Campus Auxiliary Services
Marketing Coordinator
Campus Auxiliary Services, Geneseo, New York, United States, 14417
CAMPUS AUXILIARY SERVICES AT SUNY GENESEO
MARKETING COORDINATOR
CAMPUS AUXILIARY SERVICES AT SUNY GENESEO!
Our people are the lifeline of the organization. We are committed to continuously developing our employees in an environment of trust and integrity. We strive to cultivate a culture that produces inclusivity, passion, celebration of accomplishments and strong communication. As a teammate in our culinary and dining services, operations or administration teams, you will have the opportunity to utilize skills in the areas of exceptional customer service, team collaboration, adaptability and determination. As one of our teammates, you not only have the opportunity to serve others and immerse yourself in the organization – you get paid to make a true difference!
OUR MISSION:
We provide essential services that positively impact campus life and all who engage in our community, including students, faculty, staff, guests, and friends of the college.
OUR VALUES:
Our pursuit of excellence will reinforce SUNY Geneseo's vision of being a distinctive, equity-centered, public honors college by providing quality services and supporting innovative and transformative experiences in an inclusive community.
We Value
COMMUNITY
We Embrace
ACCEPTANCE
We Pursue
SUCCESS
PURPOSE
The Marketing Coordinator participates as a member of a team of professional, dedicated employees managing internal and external marketing efforts for Campus Auxiliary Services (CAS) under guidance of the Director. The Marketing Coordinator is responsible for coordinating with other marketing and business professionals to implement innovative campaigns for branding, events, promotions, and product launches. The duties include research and development, recording and analyzing data from campaign results to add to future reports, and creating and maintaining visual and written content across the company’s various marketing channels, including our website, social media, email, and digital signage to ensure brand uniformity. This position must utilize skills including team-based interaction and project management to develop and implement strategic marketing and communication plans, advertisements, promotions, social media, and other public relations to support the marketing objectives and business goals for Campus Auxiliary Services.
ESSENTIAL FUNCTIONS
Conduct market research to monitor and identify customer trends, competitor offerings and demographic data to reach customers through appropriate channels
Utilize effective marketing and promotional channels, including media platforms to be used to relay product messages to customers
Report findings of market trends to the Director and suggest ways to incorporate trends into future marketing initiatives. Investigate opportunities for and assess the appropriateness of the usage of new technologies to optimize CAS.
Collaborate with creative teams to come up with branding ideas, graphic designs, promotional materials and develop and edit advertising copy
Assist with the implementation of the communications strategy including social media, digital advertising, email, and print
Create, develop, edit, monitor, and publish content for all platforms, ensuring consistency of brand voice while tailoring content to each channel
Evaluate the performance of the company’s marketing campaigns, promotions, and strategies through evaluating key performance metrics
Create innovative marketing campaigns depending on robust data and present the recommendations to management
Coordinate, organize, and participate in special events at each location in collaboration with the management team and staff
Occasionally requires working events that may be on nights and weekends
Establish and maintain professional relationships with new and existing clients through networking and prospecting
Help with outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development
The Marketing department is a collaborative work environment. Other duties may be assigned to reach individual and organizational goals.
SKILLS AND COMPETENCIES
Proficiency in social media management and content creation
Knowledge of website, social media, email and other marketing analytics tools
The ability to create compelling stories through written word or video
Proficient in Microsoft Office and Adobe Creative Suite
Working knowledge of HTML and CSS preferred
Excellent project management skills and an understanding of how to manage the priorities of multiple client engagements while meeting deadlines
Strong writing and editing skills with keen attention to detail, as well as the ability to adopt the style, tone, and voice of the businesses various types of content
Good communication and interpersonal skills while working and collaborating with teams
Attention to detail for precise analysis of data
Critical thinking and problem-solving skills
Time management and multitasking skills with the ability to prioritize tasks
EDUCATION AND EXPERIENCE
Bachelor’s degree in marketing, communications, new media, journalism or related field.
Two or more years of professional experience in marketing, communications or journalism ideally within the services/restaurants/hospitality industry.
Experience in creating content for multiple social channels
Photography and videography experience preferred
WORK SAMPLES TO INCLUDE WITH SUBMISSION
A portfolio with three written pieces, three social media campaigns or engaging posts, photography samples, and any design project experience
PHYSICAL REQUIREMENTS
Ability to stand or sit for prolonged periods of time
Ability to lift and move up to 10 pounds occasionally
Extensive computer useReports to: Associate Executive Director and Business Officer
SCOPE AND DIRECTION
Reports to: Creative Director of Marketing
Direct Reports: This position has no direct reports
FLSA Status: Non Exempt
Rate of Pay: $45,000 - $50,000 annually
BENEFITS PACKAGE
Comprehensive health and wellness including health, dental, vision, FSA or HSA for full time employees
Retirement savings with employer match contributions
Life/Disability Insurance
Generous paid time off
13 paid holidays in addition to PTO
Complimentary dining at our on-campus restaurants and cafès
Career growth opportunities
My Better Benefits discount services
Tuition reimbursement
In support of the ADA, this job description lists only the responsibilities and qualifications deemed essential to the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Campus Auxiliary Services is an Equal Opportunity Employer. This policy prohibits discrimination on the basis of sex, race, color, religion, creed, national origin, age, marital status, sexual orientation, gender expression and/or identity, disability, genetic predisposition, veteran status or status as a member of any other protected group or activity.
MARKETING COORDINATOR
CAMPUS AUXILIARY SERVICES AT SUNY GENESEO!
Our people are the lifeline of the organization. We are committed to continuously developing our employees in an environment of trust and integrity. We strive to cultivate a culture that produces inclusivity, passion, celebration of accomplishments and strong communication. As a teammate in our culinary and dining services, operations or administration teams, you will have the opportunity to utilize skills in the areas of exceptional customer service, team collaboration, adaptability and determination. As one of our teammates, you not only have the opportunity to serve others and immerse yourself in the organization – you get paid to make a true difference!
OUR MISSION:
We provide essential services that positively impact campus life and all who engage in our community, including students, faculty, staff, guests, and friends of the college.
OUR VALUES:
Our pursuit of excellence will reinforce SUNY Geneseo's vision of being a distinctive, equity-centered, public honors college by providing quality services and supporting innovative and transformative experiences in an inclusive community.
We Value
COMMUNITY
We Embrace
ACCEPTANCE
We Pursue
SUCCESS
PURPOSE
The Marketing Coordinator participates as a member of a team of professional, dedicated employees managing internal and external marketing efforts for Campus Auxiliary Services (CAS) under guidance of the Director. The Marketing Coordinator is responsible for coordinating with other marketing and business professionals to implement innovative campaigns for branding, events, promotions, and product launches. The duties include research and development, recording and analyzing data from campaign results to add to future reports, and creating and maintaining visual and written content across the company’s various marketing channels, including our website, social media, email, and digital signage to ensure brand uniformity. This position must utilize skills including team-based interaction and project management to develop and implement strategic marketing and communication plans, advertisements, promotions, social media, and other public relations to support the marketing objectives and business goals for Campus Auxiliary Services.
ESSENTIAL FUNCTIONS
Conduct market research to monitor and identify customer trends, competitor offerings and demographic data to reach customers through appropriate channels
Utilize effective marketing and promotional channels, including media platforms to be used to relay product messages to customers
Report findings of market trends to the Director and suggest ways to incorporate trends into future marketing initiatives. Investigate opportunities for and assess the appropriateness of the usage of new technologies to optimize CAS.
Collaborate with creative teams to come up with branding ideas, graphic designs, promotional materials and develop and edit advertising copy
Assist with the implementation of the communications strategy including social media, digital advertising, email, and print
Create, develop, edit, monitor, and publish content for all platforms, ensuring consistency of brand voice while tailoring content to each channel
Evaluate the performance of the company’s marketing campaigns, promotions, and strategies through evaluating key performance metrics
Create innovative marketing campaigns depending on robust data and present the recommendations to management
Coordinate, organize, and participate in special events at each location in collaboration with the management team and staff
Occasionally requires working events that may be on nights and weekends
Establish and maintain professional relationships with new and existing clients through networking and prospecting
Help with outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development
The Marketing department is a collaborative work environment. Other duties may be assigned to reach individual and organizational goals.
SKILLS AND COMPETENCIES
Proficiency in social media management and content creation
Knowledge of website, social media, email and other marketing analytics tools
The ability to create compelling stories through written word or video
Proficient in Microsoft Office and Adobe Creative Suite
Working knowledge of HTML and CSS preferred
Excellent project management skills and an understanding of how to manage the priorities of multiple client engagements while meeting deadlines
Strong writing and editing skills with keen attention to detail, as well as the ability to adopt the style, tone, and voice of the businesses various types of content
Good communication and interpersonal skills while working and collaborating with teams
Attention to detail for precise analysis of data
Critical thinking and problem-solving skills
Time management and multitasking skills with the ability to prioritize tasks
EDUCATION AND EXPERIENCE
Bachelor’s degree in marketing, communications, new media, journalism or related field.
Two or more years of professional experience in marketing, communications or journalism ideally within the services/restaurants/hospitality industry.
Experience in creating content for multiple social channels
Photography and videography experience preferred
WORK SAMPLES TO INCLUDE WITH SUBMISSION
A portfolio with three written pieces, three social media campaigns or engaging posts, photography samples, and any design project experience
PHYSICAL REQUIREMENTS
Ability to stand or sit for prolonged periods of time
Ability to lift and move up to 10 pounds occasionally
Extensive computer useReports to: Associate Executive Director and Business Officer
SCOPE AND DIRECTION
Reports to: Creative Director of Marketing
Direct Reports: This position has no direct reports
FLSA Status: Non Exempt
Rate of Pay: $45,000 - $50,000 annually
BENEFITS PACKAGE
Comprehensive health and wellness including health, dental, vision, FSA or HSA for full time employees
Retirement savings with employer match contributions
Life/Disability Insurance
Generous paid time off
13 paid holidays in addition to PTO
Complimentary dining at our on-campus restaurants and cafès
Career growth opportunities
My Better Benefits discount services
Tuition reimbursement
In support of the ADA, this job description lists only the responsibilities and qualifications deemed essential to the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Campus Auxiliary Services is an Equal Opportunity Employer. This policy prohibits discrimination on the basis of sex, race, color, religion, creed, national origin, age, marital status, sexual orientation, gender expression and/or identity, disability, genetic predisposition, veteran status or status as a member of any other protected group or activity.